David Rothberg, Laticrete International - How to Survive and Prosper as an International Family Business - a podcast by Ari Santiago

David Rothberg, Chairman and CEO of Laticrete International, is full of great stories from his family business. From its beginning days in the 1950s in his parents' basement to working with the next generation, ensuring it stays as an "evergreen" company, David clearly enjoys the company history and is excited about its future.

Ari and David discuss many parts of the business in this fun episode. David talks about changes to the company structure throughout the years, the Rothberg management style, and how Covid-19 has affected the business. They also touch on company culture and the importance of maintaining those close customer relationships.

Stay on to the end to find out on which 5 continents David has traveled to the highest peak!

David Rothberg, CEO and Chairman, Laticrete International
Laticrete Website: https://laticrete.com/
Laticrete LinkedIn: https://www.linkedin.com/company/laticrete-international/
Laticrete YouTube: https://www.youtube.com/c/laticrete
Laticrete Facebook: https://www.facebook.com/LATICRETE/
Laticrete Twitter handle: laticrete
Laticrete instagram handle: laticrete
David Rothberg's LinkedIn: https://www.linkedin.com/in/david-rothberg-b466b76/

Ari Santiago, President/CEO/Founder, IT Direct
Company Website: https://www.gettingyouconnected.com/
Company Facebook: https://www.facebook.com/itdtech/
Company LinkedIn: https://www.linkedin.com/company/it-direct-llc
Company YouTube: https://www.youtube.com/user/itdirect151
Ari's LinkedIn: https://www.linkedin.com/in/asantiago104/

Podcast produced by Miceli Productions: https://miceliproductions.com/

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