Relaunch: Dean Coccaro, Zendex Tool - Learning and growing to improve the family business - a podcast by Ari Santiago

As we begin to return to some (ab)normalcy after Covid-19 entered our lives, the Made in America podcast will be sprinkling in some of the episodes recorded just before the pandemic hit. (We'll still be releasing Covid-19 related episodes too.)

This episode was released right when the craziness began - Dean Cocarro, VP of Operations at Zendex Tool. This was such a terrific episode, we'd hate to have it lost in the shuffle.

Dean talks to Ari about the customer service, marketing, technology, and continuous improvement that goes into their awesome product line. He also talks about how he got into the business in the first place - a great story.

Zendex Tool produces some really great car jacks for professional and home use. Check them out! https://zendextool.com/

Books discussed on the podcast:
Think and Grow Rich - Napoleon Hill
Toyota Way - Jeffrey K Liker

Dean Coccaro, VP of Operations, Zendex Tool
Company Website: https://zendextool.com/
Company LinkedIn: https://www.linkedin.com/company/zendex-tool-corporation/
Company Facebook:https://www.facebook.com/GojakZendexTool/
Dean's LinkedIn: https://www.linkedin.com/in/dean-coccaro-06933815/

Ari Santiago, President/CEO/Founder, IT Direct
Company Website: https://www.gettingyouconnected.com/
Company Facebook: https://www.facebook.com/itdtech/
Company LinkedIn: https://www.linkedin.com/company/it-direct-llc
Ari's LinkedIn: https://www.linkedin.com/in/asantiago104/

Podcast produced by Miceli Productions: https://miceliproductions.com/

Further episodes of Made in America with Ari Santiago

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Website of Ari Santiago