Podcasts by Magenta Text Podcast

The ads, the strategies, the audiences, the products and all of those other Ps, Cs, hotlists, tabled discussions and level-sets. It

Further podcasts by Magenta Text

Podcast on the topic Marketing

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[trailer] from 2021-01-31T22:10:42.023393

Introducing The [magenta text] Podcast

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[very nice] from 2020-11-03T11:57:44

We dance on the very expensive grave of Quibi, mourn the loss of Best Made Co. and Cody learns about Kazakhstan. Moral of the story is, understand your customer. Or you can just give us a call. Sp...

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[kevin in paris] from 2020-10-19T15:45:16

Not all PR is good PR. Just ask FIGS, Kraft and the Richards Group. A case study in the power of earned media and how bad ideas can cost careers and good ideas can spring up out of nowhere. Please ...

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[vote] from 2020-10-12T22:40:55

We're joined by former member of the Virginia House of Delegates, David Ramadan. We talk marketing, branding and advertising in politics; the influence of social media in modern elections and how c...

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[it’s good] from 2020-10-06T02:03:09

Sanitized brand taglines for the new COVID normal and how to be a copywriter for Twitter. We're joined by Parker Phillips from Huck Filmhouse to talk about fried foods, refreshing the National Park...

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[hospitable] from 2020-09-28T18:57:45

Big surprise, banning travel hurt the travel industry. We're joined by Larry Garnett, a travel industry insider to walk us through how the industry is adjusting their product and their messages to ...

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[htt…r?] from 2020-09-22T03:00:48

A little sports talk with Brand Federation's Kelly O'Keefe. Did you know that rebranding an entire NFL team takes a lot of time and a lot of work? The folks at the newly minted Washington Football ...

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[carly] from 2020-08-19T19:46:29

Jeff's Insta is scary. We bring back the #AdBattle and learn what CARLY means. Where does AI/AR fit into marketing now and where will this technology take marketing and advertising in the future. M...

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[receipts] from 2020-08-12T20:37:25

There are coupons on CVS receipts FYI. JCrew bankruptcy, cheap button-down shirts, factory outlets. A look at small and local marketing tactics and COVID's impact on Out of Home strategies. Sponsor...

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[choices] from 2020-08-04T20:30:59

Does the brand still matter? Are consumers selecting what they buy, or are the customers being selected by the corporation? Jeff talks Target Corp. Morgan talks Harris Teeter. Cody...talks. Sponsor...

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[canceled] from 2020-07-29T20:19:34

We talk cancellations, field the first AdBattle and talk brand clapbacks, their purpose, place and relevance and otherwise muddle our way through the first episode of a podcast no one asked for and...

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