102: Events with Brian Ludwig SVP at CVENT - a podcast by John Barrows | JBarrows Sales Training

Brian Ludwig, SVP of Sales at CVENT joins me this week to talk careers and events.
We talk about:Staying at CVENT for 19 years  Why you shouldn’t be distracted chasing OTE Maximizing your ROI at events Live events are the second most influential channel behind a company’s website The importance of pre-show events Scoring leads from trade shows  Drawing people into your booth The power of sharing stories internally  There is no substitute for face to face time 

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