2: Selling to Executives - a podcast by John Barrows | JBarrows Sales Training

In the second episode of Make It Happen Mondays John Barrows discusses selling to C-suite executives and takes your questions.

Topics covered in this episode include:
Approaching executives with a thoughtful approach that they will care about.
Understanding the language of your c-level prospects.
Priority based selling
Building rapport by understanding who your audience follows and what they read.
The challenges of Challenger Sale techniques.
The power of case studies as a differentiator.

Further episodes of Make It Happen Mondays - B2B Sales Talk with John Barrows

Further podcasts by John Barrows | JBarrows Sales Training

Website of John Barrows | JBarrows Sales Training