66: Hope is Not a Strategy and Sales Enablement with Roderick Jefferson - a podcast by John Barrows | JBarrows Sales Training

In this episode, my good friend Roderick Jefferson joins me to talk about how hope is not a strategy, and why enablement is so critical to organizations success.
Training is not a one-time spot fix that’s reactive. It’s ingrained and woven into a company’sfabric
If you don’t know the sales handshake, you’re marketing If you know one more thing than everyone else in the room, you’re the subject matter expert
We’re change management agentsCoaching only works if someone is coachable
Hope is not a strategy Reps need to think about the enablement department of a company
What drives the company? Sales, service, engineering will all drive the company differently. You need to go where your personality fitsMake leadership your megaphone
Ask people who are smarter than youEnablement is a lot like college or marriage, it’s not for everyone and it takes a lot of work!

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