95: Account Based Marketing and Sales Marketing Alignment with Latane Conant CMO at 6sense - a podcast by John Barrows | JBarrows Sales Training

Latane is a former sales leader turned marketer and now the CMO at 6sense. We talk about marketing sales alignment, and how to do account-based marketing the right way.

Calling BS on ABM and what it’s aboutBeing aware of buying patterns
Overlap of marketing and sales to drive revenueEvolution of the SDR role
Using real time data for competitive analysisMaking sales and marketing cohesive and enjoyable

Further episodes of Make It Happen Mondays - B2B Sales Talk with John Barrows

Further podcasts by John Barrows | JBarrows Sales Training

Website of John Barrows | JBarrows Sales Training