? ?????????????? ????????, ?????????? ? A/B-???????????? ? ???????? ????????????? - a podcast by ProductSense

?????????????? ?? ????? ???????? ? ?????????: t-do.ru/mspodcast

86-? ?????? ???????? make sense: ? ?????????????? ????????, ?????????? ? A/B-???????????? ? ???????? ?????????????

??????????: ??????? ???????????, Head of Data Unit ? AIC
??: fb.com/vit.cheremisinov

???? ?????:

«? ???????? ???????? ????? ????? ??????????? ??????, ??? ? ????????. ????????, ?????????: ??????? ???? ???? (1), ???? ?? ??? (0), ? ?????-????? ???????, ??? ??? ??????? ????????????????. ???? ?? ??????? ? ??????? ???? ??? ARPU, ??? ????????????? ????? ?????? ?????????????? ? ??????????? ???????».

«????? ??????????????? ???????? — ???????? ?? ????? ????????? ??????? ????? ?????? ???????????? ????????? ?????? ?? ???? ?? ?????????? ???? ?? ???? ?? ????????????».

? ??? ???????:
1:07 — ??????? ???????????? ? ????
1:54 — ?????? ?????? — ???? ?? ????? ??????? ??????
6:17 — ?????????????? ? ??????????? ??????? ? ????????????? ??????
10:01 — ??? ?????????????? ????????? ???????????? ??? ??????
11:28 — ??????????? ??????????????? ????????
17:18 — ??????????? ?????????????? ??????????, ??????? ????? ???????? ?????????
23:02 — ML-?????? ? ML-????????????
25:28 — ????? ?? ????????? A/B-??????
28:40 — ??? ??????? ???????????? ? growth hacking
30:05 — ? ??? ?????? ????????, ????? ?????????? ?????? A/B-????????????
37:32 — ??? ??????? ???????, ?? ??????? ??????????????? ? ????????
42:45 — ??????? ???????? ?????????? ? ?????????? A/B-????????????
44:51 — ??? ?????? ? ???????, ??????? ???????? ????????????
45:51 — ?? ???????????? ?????? ? ?????? ????????
48:47 — ??? ???????? ?? A/B-????????????

?? ?????????:
— ???? ??????? ? ????????? ???????????? Statistics Experiments: https://medium.com/statistics-experiments
— ?????????????? ????? «????????. ???? ??????????»: https://youtu.be/fdCOrOCcB1s
— ????? ???? ?????? «?????????? ??? ????»: https://www.ozon.ru/context/detail/id/140646186/
— ???? Netflix: https://blog.netflix.com/
— ???? Booking: https://blog.booking.com/
— ???? Airbnb: https://blog.atairbnb.com/

P.S. ? ????? Statistics Experiments ???? ???????? «????????? ?? ?????????????? ?????????? ? ?????????????: https://medium.com/statistics-experiments/?????????-??-??????????????-??????????-?-?????????????-1-0-d065751b07c6

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