? ?????? PR ??? ?????????, ???????????? ???????????? ? ?????? ? ???????????? ? ????? ?????? - a podcast by ProductSense

«???? ?? ??????? ?????? ???????, ???? ?? ????????????? ??????????, ??? ??? ??????? ????? ???????????? ????, ? ??? ???? ??????? ??????, ? ??? ???? value, ??? ??? PR ?? ???????? ?????».

«?????, ????? ???????????? ? ???????? ???????? ?? ????????????? ?????????? ???????. ????? ?????????? ? SMM, ? ????????, ? ??????????. ????? PR ?? ???????? ??? ????????. ??????? ?????? ? ???, ??? ?????? ???????????? ??? ??? ?????, ??????? ??? ?? ???? ???????: ?????-?? ????????, ?????-?? ??????????. ?? ????? ??? ??? ?????? ???? ????????? ?????? ????? ????, ????? ???????????? ? ???????????? ?????????. ?????? ??? ????? ???????? ??????????».

??????????: ???? ??????, PR & Communications Lead, MacPaw
??: fb.com/julia.petryk

??????? ????????: ??? ?????
??: fb.com/ageev.yuri

?????????????? ?? ????? ???????? ? ?????????: t-do.ru/mspodcast

? ??? ???????:
1:05 — ???? ???????????? ? ????
1:43 — ??? ???????? ?????????? PR?
4:01 — ??? ?????????? ? ????? ????????? ???? ??????
5:50 — ? ???? ?????? ?????? ? ?????????? ? PR
8:37 — ?????? ????? ??????? ?? ??????????? ?????? ????????
10:59 — ? ?????? ??????????? ???????? PR ?????????
12:37 — ??? ??????? ?????????? ??? PR-???????????
15:50 — ? ???????? ?????????? ?????? ????????? ????? ?????? ???????????
17:23 — ????? ????? ???????????? ????????? ? ????????
20:01 — ??? ??????, ?????? ?? ???????? ???? ?????????
21:51 — ? ?????? ??????????? ????????????
25:58 — ???? ???????????? ? ?? ???????????
27:37 — ?????? ??????? ??????????? ????????? ? ????????????
33:01 — ??? ???? ?????????? ? ???, ????? ?????? ?? ?? ?????????
35:20 — ????? ????????? ? ????????? ????? ????? PR
39:53 — ? ???? ?????? ?????????? ????????? ? ??????????? ????????????
42:46 — ??? ????? ????????? ??? ????????? ? ??????????
46:49 — ?????? ????, ??? ???????? ? ????????????
52:02 — ????? ?? ?????? ??????? PR ? ???, ???????? ?? ????

? ???????? ?? ?????????:
— ????????-????? ???? PR pub: http://bit.ly/3qyCJWA
— ??????????? 2020 Golden Kitty Awards ?? ?????? ??????? ???? ?? producthunt.com: http://bit.ly/3sJNc3h
— ????? ???????: http://bit.ly/2LHJwP8
— ?????? ? ???????? ? ???????? ? PR #prfails: https://bit.ly/3p90Lav
— ?????? «For Best PR Results, Follow the 3 O’s of Metrics: Outputs, Outtakes & Outcomes»: http://bit.ly/3nZQQTk

???????????? ???? ?? ????, ????? ??????????? ? ???? PR:
— «Free PR: How to Get Chased By the Press Without Hiring a PR Firm» Cameron Herold & Adrian Salamunovic: https://amzn.to/3o17HVM
— «The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly» David Meerman Scott: https://amzn.to/3nZuxwZ
— «Contagious: Why Things Catch On» Jonah Berger: https://amzn.to/2M7nhSw
— «Pitch Perfect: The Art of Promoting Your App on the Web» Erica Sadun & Steve Sande: https://amzn.to/38Yj1gR
— «The Art & Craft of PR: Creating the Mindset and Skills to Succeed in Public Relations Today» Sandra Stahn: https://amzn.to/2LQZxCj

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