Episode #3 - Lauren Maxwell on Social Business Adoption&Results - Permission to Speak Interview with Kelly Vandever - a podcast by Kelly Vandever

Permission to Speak Podcast.

Hosted by Leadership Communications Expert Kelly Vandever.

Episode #3 - Guest Lauren Maxwell.

Permission to Speak is the video blog and podcast that loiters at the intersections of leaders who want their people to speak up, technology that facilitates connections, and results that serve an organization’s higher purpose.

Topics covered in this episode include:
- Empower people in organizations to voice their creative thoughts & take a seat at the table
- Social media & social tools
- Marketing
- Social collaboration
- Social business
- Culture change
- Stories
- Social business adoption
- Social cloud
- Innovation
- Speed and Agility
- Efficiency
- Employee engagement
- Client experience
- IBM Supply Chain example – Proposal Center of Competence – 600 hours of active collaboration – emphasis, reverse mentoring and flattening the organization – saw a 10% increase in wins
- Focus on outcomes – think about the outcomes first
- 2014 – IBM the first company to surpass 7,000 patents in one year
- 2014 – 2-year IBM study of collaboration projects found that inventors who worked socially, who worked out in the open and shared their knowledge, were 120% more likely to drive measurable innovation.
- Sharing expertise – key practice
- Let employees know it’s OK to make a mistake – one of the hesitations of working on a social platform is admitting on a public forum that they don’t know or that they need help. Making that OK in an organization has been very valuable.
- Keep the outcomes in mind FIRST.
- Top down leadership has to model the behaviors – important piece
- Enablement – developing materials to help people with engrained habits experiment with new ones – try something new in their workflow. Need to tell them the benefits and that’s part of the power of the storytelling.
- Give them “how to’s” related to their job roles or their particular organization
- IBM Verse
- Move fast, fail quickly
- Being open with how things are going – the value of vulnerability
- Begin social adoption with outcomes in mind
- Brought 40 new deals into the pipeline representing $1M in revenue
- Reduced development time by 50% through collaborating on the platform
- Bottom line results that encourage people to take action and to change behaviors
- Multiple approaches for adoption – campaign, educational pieces, what’s in it for the individual, the value of sharing knowledge widely and becoming known
- People speaking up when they don’t agree with top management
- Empowering people to be able to disagree
- Letting them know they’ve been heard
- Importance of leadership in flattening an organization – and walking the talk
- Benefits on the individual level – work flow, eminence, career progression, sense of belonging
- Traveling to distant locations – meeting up with local IBMers, ask for recommendations on where to eat and what to see
- Learning about projects outside your role
- Innovations
- Working transparently
- Working out in the open
- Opting In: Lessons in Social Business from a Fortune 500 Product Manager
- Ed Brill

- http://SpeakingPractically

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