#103: What You Need to Do Today To Protect Your Toy Brand From Counterfeits - a podcast by The Toy Coach

Are you sure that toy you got is the real deal? The holiday shopping season brings lots of people to look  for the trendy “it” toy their kids are begging for, as well as fun games and collectibles for adults. However, counterfeit toys are on the rise. Counterfeit toys are a multi-billion dollar industry. Some people who purchase counterfeit toys do so purposely to save money, but others just see a good deal and assume it is the real thing.

Luckily, there are all sorts of things you can do to protect your intellectual property if you’re a toy inventor. There are also ways you can avoid buying fake toys, which could be dangerous, especially when it comes to baby toys. Listen to today’s podcast episode to find out how you can spot a counterfeit and how you can protect your toy ideas from counterfeiting. With online shopping growing during the COVID-19 pandemic, this is an issue that is not going away any time soon!


EPISODE CLIFF NOTES: 

• Find out why some people buy counterfeit toys instead of the real thing
• Learn the most common toy categories for counterfeits
• Learn how counterfeiters sneak into online marketplaces
• Find out how fake toy sellers make websites that can fool consumers
• Learn why fake toys can be dangerous for kids
• Find out how having counterfeits can negatively affect your brand
• Learn what to do if you see a counterfeit of your intellectual property on the market
• How much the value of a collectible lego set dropped when counterfeits appeared on the market
• Where to register your products to have the best chance at legal success in case of counterfeits
• Tips for how to make your products and packaging so unique it can’t be copied
• How to spot a counterfeit while shopping online and in stores
• Where you can report counterfeit toys to the government
• How to get fake toy sellers to stop using your online media

MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/103

Have a great idea for a toy or game? Start here. Visualize, Validate, and Vow to make your toy or game idea real in this 5 day bootcamp. Visit learn.thetoycoach.com/bootcamp to sign up.

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