#85: Lessons for Specialty Toy Brands from the 2021 ASTRA Marketplace Show - a podcast by The Toy Coach

If you’ve ever looked into attending a toy trade show and thought, “Nope. Toy trade shows are for the big toy companies with thousands and thousands of orders at least, they’re not for me.” Well, it’s time to declare that a myth right here and right now my friend.

Today’s podcast episode we dive into a review of the ASTRA Marketplace and Academy that takes place every year to connect specialty toy retailers with the manufacturers that make creative, innovative specialty toy products. In this episode you’ll hear a recap of insights and comments direct from attendees of the ASTRA toy show including manufacturers, retailers, and sales reps who all share their perspective on working in the specialty toy market.

You’ll learn the vibe of the ASTRA toy show and why this toy show is known for its personal touch and sense of close-knit community. By the end of this episode, I hope you leave inspired to introduce your toy brand to the specialty market if you haven’t already, and perhaps bring your product to the next ASTRA Marketplace toy show! 


MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/85

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