Introduction to Retailing second session | MBA Marketing | Marketing specialization - a podcast by PSB Training Academy

The Indian retail sector is witnessing tremendous growth with the changing demographics and an improvement in the quality of life of urban people. The growing affluence of India’s consuming class, the emergence of retail entrepreneurs and a variety of imported products particularly in the food and grocery segment, has been one of the main drivers for the current retail boom in the domestic market.  Retailing is defined as a definite set of activities or steps used to sell a product or a service to consumers for their personal or family use. It is responsible for matching individual demands of the consumer with supplies of all the manufacturers. Retail is India’s largest industry, accounting for over 10% of the country’s GDP and around eight per cent of the employment. The scenario has changed after the LPG revolution. In late 90’s, government of India tried to create the bubble by allowing the Global players in the Retail Arena. The Government allows 100 per cent foreign direct investment (FDI) in cash and carry through the automatic route and 51 per cent in single brand.  Retail is amongst the fastest growing sectors in the country. India ranks 1st, ahead of Russia, in terms of emerging markets potential in retail and is deemed a 'Priority 1' market for international retail.  BBA, 

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