Experts vs. Advisors - a podcast by David Maister
from 2007-08-13T07:00
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In the marketing of professional services, you can come across in one of two ways to the buyer. You are either interested in them, or you are interested in their cash. We will show why the former is the key to successful business marketing.
Further episodes of Managing, Strategy, Business: David Maister Live videocast
Further podcasts by David Maister
Website of David Maister