Podcasts by Marketers In Capes

Dani Peterman, Brand Marketing Lead @ Coho AI from 2023-02-12T06:13:45

Social media.  You either use it or you're....probably not reading this. But just like eating pizza - sometimes many times a week - does not a pizza chef make, so too posting crappy posts once a we...

Ya'ara Cohen, Head of Marketing @ Empathy from 2023-01-08T07:42:02

Death comes for everyone.

But Empathy, a startup that helps families deal with the aftermath, is there to help. And it's touting a sack full of awards, including some from Apple and Googl...

Asaph Schulman, CMO @ Firebolt from 2022-12-18T06:15:07

Let's talk brand. And SEO. And being irreverent. And while we're at it, let's talk about thought leadership.

In the first episode of a very arbitrarily defined Season 3, Asaph Schulman, t...

The All-Powerful B2B Survey with Ramel Levin, Global Surveyz from 2021-08-11T01:18:04

In B2B marketing, it's not enough to get attention. To sell a vision, you need to educate. And while educating experts in their own field - is typically solved by content, crappy blog posts are ...

Ingredients for a Perfect Explainer Video with Adam Lisagor, Sandwich from 2021-06-29T04:39:53

In this episode, Adam Lisagor, the founder of Sandwich, walks though the three key ingredients of every explainer video. He also touches on how the genre has evolved despite being nearly a centu...

Channels, Marketing, And Where Tacos Fit In with Noah Kagan (OKDork, AppSumo) from 2021-05-11T10:22:49

Noah Kagan is the founder of OK Dork, an early employee at Mint and Facebook, and the founder of AppSumo.com and sumome.com.

He's mastered and moved on from just about every channel there...

Beating the Tech Marketing Hiring Crunch (Cognyte, Workiz, Yotpo, Lusha) from 2021-03-16T06:26:19

A ton of great marketing roles are open in tech now. And a ton of great people are looking. Which means that hiring is on everyone's mind.

So in this, I interviewed four incredible s...

Hamburgers, Vests, and (Actual) Account Based Marketing (Amit Bivas, Optimove) from 2021-02-15T05:08:44

You know the way you tell the dentist you floss every day...but the dentist knows that on a good week, you floss it once or twice?

So yea, that...but account-based marketing.

There...

Embracing the "And" with Lisa Bennet, Kaltura from 2020-12-03T05:20:06

Think you're the only marketer struggling with multiple products and audiences? With dozens of decks and hundreds of personas? 

You're not alone. YOU'RE NOT ALONE.

Listen

Turning Your Users Into Marketers with Jonny Steel, VP Global Marketing @ Payoneer from 2020-11-01T06:22:01

Okay, not to get too deep into your marketing budget but what if you could hire two million marketers? That's exactly what Payoneer did.

In a world of platforms - Airbnbs, Ubers, Amazons ...

Marketing Reviews…And Marketing With Reviews with Yoav Aziz, VP Growth @ Yotpo from 2020-09-14T18:18:05

When was the last time you bought something online without first reading some reviews?

Thought so.

In this episode, Yoav Aziz, t...

Epic B2B Category (and Content) Creation from 2020-08-26T02:00

The most exciting marketers are in the boring industries (or at least the ones that look boring from the outside).

Massive B2B budgets are thrown around for network security, which makes ...

PR’s Marketing Lessons And Webinars Done Right with Ethan Chernofsky @ Placer.ai from 2020-08-11T03:29:12

In today's saturated environment, landing a hallowed TechCrunch pickup may just be the best training ground for marketers.  In this episode, Ethan Chernofsky of Placer.ai talks about the war lesson...

Marketing Multiple B2B Brands (Well): Melissa Zeloof, VP Marketing at ironSource from 2020-06-02T03:22:55

Every B2B marketer I know is incredibly jealous of slim, streamlined B2C products that offer one service to one type of buyer. Throw in stacks of products for multiple buyers, a few acquisitions, m...

Scaling with (Almost) Accidental Exclusivity - Gaurav Vohra, Head of Growth @ Superhuman from 2020-03-31T06:51:46

Superhuman has defined a new category of luxury SaaS.

They take something we all use - email - and transform it into an incredible experience. An...

The 100K Member Community-Driven Brand with Nadia Hitman from JoyTunes from 2020-03-01T08:03:11

When a small startup is recognized at Facebook F8 for building a killer community, when mother’s share their five year old’s piano videos, and when a brand hits both Apple and Google’s app of th...

Data, Video and the Battle for Attention [Hila Shitrit Nissim @ Promo.com] from 2020-01-19T23:26:42

The internet today is a fierce battleground. As millions of companies fight for attention, just getting the first two or three seconds from a user is getting harder and harder.  In this interview, ...

Marketing like a Three Year Old with Ran Avrahamy, CMO at Appsflyer from 2019-12-26T05:01:36

Ran Avrahamy has grown AppsFlyer's marketing team from one - himself - to 70 strong, as the company itself grew to over 800 employees around the world. The analytics powerhouse has squarely set ...

Building a Zesty, Retention-Focused Movement with Yam Regev of Zest from 2019-12-03T06:32:07

In this epic podcast, Yam Regev, the cofounder of Zest, former CMO at Webydo, and expert Ouzo drinker,  shares the specifics on capturing a massive community of over 140,000 diehard marketing evang...

Pizza, Product Rosetta Stones, and Freemium Conversions from 2019-11-18T20:54:44

You know when a podcast host only talks about Gilmore Girls and Pizza, while the guest sneaks in actual marketing tips? In this episode, Josh Slone, a content marketer-gone-product marketer at Gist...

You’re (Probably) Doing Video Marketing Wrong with Sivan Felder from Two Head Consulting from 2019-10-07T12:05:59

This podcast episode started when I couldn’t stop watching a video I saw on Facebook. Because Sivan Felder and her business partner (and brother!), Barak at Two Head Consulting, have gotten social ...

Listen Twice, Market Once - E. 20: Joel Gaudeul, CMO of Mention from 2019-09-09T07:30:13

Marketers are annoying. 

Since our job is getting in people’s heads, we start to feel like we know everything.

But unless you’re Dr Doolittle or Mel Gibson in What Woman Want,...

How To Win Email Friends and Influence Inboxes (E19: David Charest @ ConstantContact) from 2019-08-13T10:17:37

Email marketing.

With zero research and likely-misplaced confidence, I’m comfortable calling it one of the oldest but most successful forms of digital marketing. 

Like a ptero...

Cash-Worthy Content And Five-Word Show Booths (E18: Udi Ledergor @ Gong.io) from 2019-07-25T03:43:18

Between Q2 and Q3 of 2019, Gong.io grew their LinkedIn followers by 70%. And it’s hard to find any conversation across sales or marketing professionals on LinkedIn that doe...

Lessons from the BBC on Tech Storytelling with Erica Marcom from Aleph VC E. 17 from 2019-07-08T14:05:37

Show Notes

Intercom, Slack, Hubspot, LinkedIn and other phenomenal B2B companies all have a new role. And it has to do with story-telling.

In this episode, we talk...

How To Build A Funny Brand (Hint: Carefully) with Allie and Lyndsay from Obedient [E. 16] from 2019-06-03T15:28:19

You know what's worse than a crappy brand that tries to be funny?

Nothing. Nothing is worse.

Which is why I was intrigued by Listen

The Ad Your Ad Could Sound Like with Eric Kallman [E. 15] from 2019-04-15T04:00

Hello, Ladies. If you were alive and online in 2010, you know the Old Spice ad. I'm on a horse, right?

I grew up with that ad and...

One Million Readers. Website Not Required. With Morning Brew’s Austin Ried [E. 14] from 2019-03-28T08:51:03

My guest this week is Austin Ried, the COO and Co-Founder of Morning Brew. Morning Brew is an incredib...

What Wistia’s $111,000 Videos Mean For Marketers. from 2019-01-22T05:12:57

Mo money, more videos? 

What if you could drop over $100,000 to test if video production value  impacts ROI? And if it's not all about production, what else drives view...

Content. Not Just A Marketing Thing. Guest: Steli Efti, Close.io from 2019-01-09T19:01:37

Content is typically the domain of very, very cool marketers (like us, right?).

But Steli Efti, the CEO of Close.io, is building a sales-driven CRM machine by lever...

Newsjacking: How Soybeans Make Headlines from 2018-12-17T19:53:26

In just five minutes...you'll dive deep into how a combination of data, storytelling, and emotions can take even the most boring story - trade tariffs - and secure press mentions across Quartz, Reu...

Typeform's 240 Second Journey to Google’s Page 1 from 2018-12-04T05:27:15

In episode 10 of Two Minute Marketing (which is actually almost ten minutes long), we dive into customer acquisition with the head of Typeform's acquisition team, Jake Stainer. We hit three-letter ...

How The Kings of SEO Do Content with Tim from Ahrefs (TMM E09) from 2018-11-20T15:52:40

Like Luke and Darth, blue dress or gold dress, SEO vs content is a debate that tends to polarize. But in this interview with Tim Soulo, the head of marketing at ahrefs.com, it turns out that it mig...

The Process That Makes CRO Actually Work from 2018-08-02T06:00:57

Any monkey can change button colors. But for CRO (conversion rate optimization) to work, it needs a rigorous process. You know who has one? Talia Wolf, the founder of GetUplift. Tune in to lear...

Toilets, Toothpaste, and Don't Open This Email: Matthew Smith, Founder of Really Good Emails from 2018-07-02T17:10:48

Over 280 billion emails are thought to be sent every single day. Which makes it hard to get yours opened when you need it to be opened.  So I went to the person who clearly knows that makes an em...

How Data Guided Mixpanel To Perfect Homepage Copy (Ep. 06) from 2018-06-04T04:34:25

This episode happened because Mixpanel's website messaging moved me on a whole other level (the subject line in my email to them was "Your website is poetry.") So I got them on TMM to figure out ho...

Nailing the Niche with Todoist’s Brenna Loury (E05) from 2018-05-23T17:05:08

In this episode, we talk to Brenna Loury about how Toidoist became such a runaway success in the incredibly crowded productivity space. We also talk about real practical manifestations of positioni...

Donuts and Practically Free Super Bowl Ads (Ep. 04) from 2018-04-02T16:14:43

This episode explores the concept of triggers, internal or external drivers that make us tick. Kicking off with some deliciously smelling donuts, we talk to the former head of Volvo North America a...

Touch Up Paint & Growth Hacks (Or Not) With Rand Fishkin (Ep. 03) from 2018-03-16T06:39:44

This episode, featuring Rand Fishkin (aka the godfather of SEO), drills down on growth hacks and their role as part of a comprehensive marketing strategy. Rand also shares the core channels that Mo...

Carpenters, Chatbots, and Selling the Result (Ep. 02) from 2018-03-05T18:09:17

David Cancel, the CEO of Drift, shares how differentiating from thousands of competitors isn't just about your product....and what it is that customers actually want.

Two Minute Marketing: License Plates from 2018-02-26T19:32:19

Two minutes (or so) of marketing insights, inspired by the real world. This first episode focuses on two important marketing concepts to pick up from license plates. Check out buchman.co.il for m...