Marketing without the hype - why we need a back to basics approach – MAF298 from 2023-04-27T10:00

Marketing without the hype - why we need a  back to basics approach – MAF298

Is our marketing activity annoying our customers? Is the hype surro...

Why The Apprentice candidates will ALWAYS screw up their marketing tasks - MAF297 from 2023-02-23T10:00

Why The Apprentice candidates will ALWAYS screw up their marketing tasks - MAF297

This week let's talk about the customer and how marketing always st...

This ancient but simple marketing formula still works now - Monroe's Motivated Sequence - MAF296 from 2023-02-09T10:00

This ancient but simple marketing formula still works now - Monroe's Motivated Sequence - MAF296

This week let's talk about a delightfully simple str...

Don't fall into the ChatGTP bland, average and mediocre (BAM) trap - MAF295 from 2023-01-26T10:00

Don't fall into the ChatGTP bland, average and mediocre (BAM) trap - MAF295

You're probably sick to the back teeth of hearing about ChatGPT already b...

Introducing"The Simply Marketing Series"- Strategy versus tactics - MAF294 from 2023-01-19T10:00

Introducing "The Simply Marketing Series" - Strategy versus tactics - MAF294

This week let's talk about the difference between marketing strategy and...

Marketing truths that bear repeating - time and time AGAIN - MAF293 from 2022-12-14T10:00

Marketing truths that bear repeating - time and time AGAIN - MAF293

This week let's talk about marketing truths that bear repeating - AGAIN.

Wh...

Why simplicity can be a business strategy and how you can invest in it - MAF292 from 2022-10-20T10:00

Why simplicity can be a business strategy and how you can invest in it - MAF292

This week let's talk about simplicity.

Simplicity can be a stra...

How financial advice is evolving, using TikTok and targeting Gen Z with Eunicia Peret - MAF291 from 2022-09-08T10:00

How financial advice is evolving, using TikTok and targeting Gen Z with Eunicia Peret - MAF291

This week let's talk about how financial advice is evo...

When marketing creatives suck - is your strategy to blame? - MAF290 from 2022-08-18T10:00

When marketing creatives suck - is your strategy to blame? - MAF290

This week let's talk about that sinking feeling you get when you realise your mar...

More than logos and fonts - how to create a strong brand with David O'Hearns - MAF289 from 2022-07-07T10:00

More than logos and fonts - how to create a strong brand with David O'Hearns - MAF289

This week let's talk about brand and positioning

But we'l...

Great creative business ideas - is in-person or online the best way to find them? - MAF288 from 2022-06-16T10:00

Great creative business ideas - is in-person or online the best way to find them? - MAF288

This week let's talk about coming up with creative busines...

Avoid these 6 marketing mistakes (reaction episode) - MAF287 from 2022-06-09T10:00

Avoid these 6 marketing mistakes (reaction episode) - MAF287

This week let’s talk about 6 of the biggest mistakes made by digital marketers. And this...

Get rid of complex language and jargon to engage more customers - Web3 included - MAF286 from 2022-05-12T10:00

Get rid of complex language and jargon to engage more

customers - Web3 included - MAF286

This week let’s...

Fixing the gulf between sales and marketing with Jenny Knighting - MAF285 from 2022-04-07T10:00

Fixing the gulf between sales and marketing with Jenny Knighting - MAF285

This week, let's talk about the tension that often exists between sales and...

The right way to use email lists to grow your business with Rob and Kennedy - MAF284 from 2022-03-17T10:00

The right way to use email lists to grow your business with Rob and Kennedy - MAF284

This week, let's talk about email lists and putting together ema...

How the power of PR has changed in the digital world with Jamie Brownlee - MAF283 from 2022-02-10T10:00

How the power of PR has changed in the digital world with Jamie Brownlee - MAF283

This week, let's talk about how PR has changed in the digital world...

How to stand out as a podcast guest with Kristin Molenaar - MAF282 from 2022-01-27T10:00

How to stand out as a podcast guest with Kristin Molenaar - MAF282

This week, let's talk about how to stand out as a podcast guest.

And that me...

NOT the 2022 marketing predictions episode - MAF281 from 2022-01-11T10:00

NOT the 2022 marketing predictions episode - MAF281

This is NOT. Repeat not a 2022 marketing predictions episode.

But we will be talking about...

Creating simple content for complex technology markets with Anu Ramani - MAF280 from 2021-11-18T10:00

Creating simple content for complex technology markets with Anu Ramani - MAF280

This week let's talk about how to keep it simple when creating content marketing for complex markets and i...

Is Meta lipstick on the Facebook pig and what is The Metaverse anyway? - MAF279 from 2021-11-04T09:15

Is Meta lipstick on the Facebook pig and what is The Metaverse anyway? - MAF279

This week let's talk about the rebrand of Facebook and whether it's j...

No one had heard of Clubhouse or Twitter Spaces. An important marketing lesson - MAF278 from 2021-10-14T16:11

No one had heard of Clubhouse or Twitter Spaces. An important marketing lesson - MAF278

This week let's talk about why we should assume our customers...

Don't compromise on video quality in your content marketing - MAF277 from 2021-09-16T10:00

Don't compromise on video quality in your content marketing - MAF277

This week, let's talk about video quality when creating

content for your b...

Why simple is hard and so many things are complicated - time for change - MAF276 from 2021-08-05T10:44

Why simple is hard and so many things are complicated - time for change - MAF276

This week, let's talk about keeping things simple in a complicated w...

How to put together a remarkable presentation - MAF275 from 2021-07-22T10:00

How to put together a remarkable presentation - MAF275

This week, let's talk putting together a remarkable talk or presentation.

And we're not...

Stories are the number one way to promote protection insurance - MAF274 from 2021-07-01T10:00

Stories are the number one way to promote protection insurance - MAF274

This week let's talk about protection insurance.

Many people think it'...

Why we need to dump the word digital from marketing - MAF273 from 2021-06-10T10:00

Why we need to dump the word digital from marketing - MAF273

This week, let's talk about dropping the word digital.

Stop talking about digital...

Using PR to raise the profile of financial advisers with David Wright - MAF272 from 2021-05-27T10:00

Using PR to raise the profile of financial advisers with David Wright - MAF272

This week let's talk about using PR to raise the profile of financial ...

The truth about thought leadership with Rachael Kinsella - MAF271 from 2021-05-13T10:00

The truth about thought leadership with Rachael Kinsella - MAF271

This week let's talk about becoming a thought leader and what it really means.

Video marketing using just a Smartphone with Daryl Cygler - MAF270 from 2021-04-29T10:00

Video marketing using just a Smartphone with Daryl Cygler - MAF270

This week let's talk about video marketing for your business using just a smart ph...

Building Octo Members - a content based community with Lee Robertson - MAF269 from 2021-04-15T10:00

Building Octo Members - a content based community with Lee Robertson - MAF269

This week let's talk about Octo Members, an app based content comm...

The future of virtual and in-person events with Erica Maurer - MAF268 from 2021-04-01T10:00

The future of virtual and in-person events with Erica Maurer - MAF268

This week let's talk about what will happen to virtual and in-person confe...

Are SMART goals really dumb goals? – MAF267 from 2021-03-18T10:00

Are SMART goals really dumb goals? – MAF267

This week let's talk about whether SMART goals are really dumb goals.

And whether there's a better ...

Perfect marketing positioning with Matt Desmier - MAF266 from 2021-03-04T12:00

Perfect marketing positioning with Matt Desmier - MAF266

This week let's talk about marketing positioning and about the future of in-person and virtu...

Best Return On £50k Marketing Spend – MAF265 from 2021-02-11T10:00

Best Return On £50k Marketing Spend – MAF265

This week let's talk about marketing spend.

Specifically, if someone gave you £50k to spend on mar...

Is it worth getting into Clubhouse? – MAF264 from 2021-01-28T11:32

Is it worth getting into Clubhouse? – MAF264

This week let's talk about Clubhouse.

Is it worth getting involved in this new social media platfo...

Touching The Money Nerve With Bob Wheeler – MAF263 from 2021-01-14T10:00

Touching the Money Nerve with Bob Wheeler – MAF263

This week let's talk about touching the Money Nerve. How emotions underpin our relationship with mon...

Conversations That Convert With Danny Matthews – MAF262 from 2021-01-07T10:00

Conversations that convert with Danny Matthews – MAF262

This week let's talk about conversations that convert. A problem solving approach to business d...

How to develop a marketing conscience – MAF261 from 2020-12-17T11:14

How to develop a marketing conscience – MAF261

In the last show of 2020, let's talk about developinga marketing conscience.

The mark of marketi...

How to stand out at virtual online events – MAF260 from 2020-11-26T11:47

How to stand out at virtual online events – MAF260

Virtual events will be the norm for the foreseeable future.

How can you stand out when prese...

Jordan West: From diapers to e-commerce clothing success and agency startup - MAF259 from 2020-11-12T10:30

Jordan West: From diapers to e-commerce clothing success and agency startup - MAF259

This week my guest is Jordan West.

We talk about how he bu...

Andrew Warner on how Marketing and the Chief Finance Officer can work together - MAF258 from 2020-10-29T10:12

Andrew Warner on how Marketing and the Chief Finance Officer can work together - MAF258

This week my guest is Andrew Warner.

We chat about how ...

No Time to Die delay and business pivoting – MAF257 from 2020-10-15T10:00

No Time to Die delay and business pivoting – MAF257

This week I’d like to talk about the No Time to Die film delay and business pivoting.

Welcome to episode 257 of t...

Book Launch: Cats, Mats and Marketing Plans – MAF256 from 2020-10-01T10:00

Book Launch: Cats, Mats and Marketing Plans – MAF256

It’s finished. Ready to be published.

My book about how to keep marketing simple launches on 1 November 2020. Listen

Robin Cangie on finding and telling your business story - MAF255 from 2020-09-17T10:00

Robin Cangie on finding and telling your business story - MAF255

This week my guest is Robin Cangie.

We chat about how she helps businesses find, craft and tell thei...

What should our marketing priorities be after lockdown? – MAF254 from 2020-09-03T10:00

What should our marketing priorities be after lockdown? – MAF254

As we emerge from lockdown companies are starting to talk about marketing again.

But what should be ...

Victoria Taylor on theme park thinking and the future of retail and marketing - MAF253 from 2020-08-27T10:00

Victoria Taylor on theme park thinking and the future of retail and marketing - MAF253

My guest this week is Victoria Taylor, a customer experience e...

Philip Courtenay on behavioural and emotional finance - MAF252 from 2020-08-13T10:00

Philip Courtenay on behavioural and emotional finance - MAF252

My guest this week is Philip Courtenay, the founder of Applied Emotional Finance.

We chat about behavi...

Matthew Woodward: SEO 101 - what it is and how to do it - MAF251 from 2020-08-06T10:15

Matthew Woodward: SEO 101 - what it is and how to do it - MAF251

My guest this week is Matthew Woodward, blogger and SEO expert.

We chat about demystifying SEO and s...

Stephen Knight on the virtual marketing agency drag and drop approach - MAF250 from 2020-07-23T10:00

Stephen Knight on the virtual marketing agency drag and drop approach - MAF250

My guest this week is Stephen Knight, from Pimento.

We talk about his "one agency, man...

Presentation tips for online events learned in lockdown - MAF249 from 2020-07-16T13:01

Presentation tips for online events learned in lockdown - MAF249

This week it's just me and the mic talking about presentation tips for online events learned in lockdown.<...

Janine Capaldi on leads from LinkedIn and gaming the algorithm - MAF248 from 2020-07-02T10:00

Janine Capaldi on leads from LinkedIn and gaming the algorithm - MAF248

My guest this week is Janine Capaldi, an expert in LinkedIn lead generation.

We talk about us...

Elizabeth Jones on exorcising ghosting in business - MAF247 from 2020-06-11T10:00

Elizabeth Jones on exorcising ghosting in business - MAF247

This week my guest is copywriter, Elizabeth Jones.

We talk about how she left a corporate job to start a ...

Neal Schaffer - Is influencer marketing the new PR? - MAF246 from 2020-05-28T10:31

Neal Schaffer - Is influencer marketing the new PR? - MAF246

This week my guest is Neal Schaffer, author of The Age of Influence

We talk about leveraging the other, ...

Navid Jafari on using data for insights and how high quality can be simple - MAF245 from 2020-05-21T10:03

Navid Jafari on using data for insights and how high quality can be simple - MAF245

My guest this week is Navid Jafari, from PeerNova.

We talk about data, customer i...

John Wall on the truth about artificial intelligence and marketing success - MAF244 from 2020-05-07T10:00

John Wall on the truth about artificial intelligence and marketing success - MAF244

My guest this week is John Wall, co-host of the Marketing Over Coffee podcast and partn...

Simple marketing strategy at a time of crisis - MAF243 from 2020-04-30T13:44

Simple marketing strategy at a time of crisis - MAF243

The principles of marketing strategy stay the same despite the global crisis we are facing.

It's easy to get d...

Stuart Atkins on why marketing should be matchmaking and not manipulation - MAF242 from 2020-04-23T10:00

Stuart Atkins on why marketing should be matchmaking and not manipulation - MAF242

My guest this week is Stuart Atkins, M...

Temple Melville: Scotcoin, the Scottish crypto-currency and a simple guide to blockchain and bitcoin - MAF241 from 2020-04-16T10:00

Temple Melville: Scotcoin, the Scottish crypto-currency and a simple guide to blockchain and bitcoin - MAF241

My guest th...

Stephanie Bousley on repaying massive debt and writing about avocado toast - MAF240 from 2020-04-02T11:30

Stephanie Bousley on repaying massive debt and writing about avocado toast - MAF240

My guest this week is Stephanie Bousl...

Paola Garbini on leading a global community of business women powered by kindness - MAF239 from 2020-03-26T10:00

Paola Garbini on leading a global community of business women powered by kindness - MAF239

My guest this week is Paola Ga...

Let's have a coffee and NOT talk about the C-word - MAF238 from 2020-03-19T11:45

Let's have a coffee and NOT talk about the C-word - MAF238

This week let's have a coffee and NOT talk about the C-word. Listen

Jim Palumbo on integrated service platforms for financial planning firms - MAF237 from 2020-03-05T09:00

Jim Palumbo on integrated service platforms for financial planning firms - MAF237

My guest this week is Jim Palumbo from Dynamic Advisor Solutions.

We talk about t...

David Kilkelly on tips and processes for consistent video content production - MAF236 from 2020-02-27T09:00

David Kilkelly on tips and processes for consistent video content production - MAF236

My guest this week is David Kilkelly from BlinkBack.

We talk about how to put...

Ian Anderson Gray on confident use of live video to promote your business - MAF235 from 2020-02-20T10:00

Ian Anderson Gray on confident use of live video to promote your business - MAF235

My guest this week...

Daniella Blechner on self-publishing your business book or novel - MAF234 from 2020-02-13T09:00

Daniella Blechner on self-publishing your business book or novel - MAF234

My guest this week is Danie...

Angela Davidson on changing the language of protection advice - MAF233 from 2020-02-06T09:00

Angela Davidson on changing the language of protection advice - MAF233

My guest this week is Angela D...

Ethan Beute on using personalised video to build powerful relationships - MAF232 from 2020-01-30T09:35:34

Ethan Beute on using personalised video to build powerful relationships - MAF232

My guest this week is Ethan Beute from BombBomb and...

Alexandra Galviz on using LinkedIn to build a thought leadership position - MAF231 from 2020-01-23T09:00

Alexandra Galviz on using LinkedIn to build a thought leadership position - MAF231

My guest this week is Alexandra Galviz and we tal...

What are the 3 power words driving your business in 2020? - MAF230 from 2020-01-16T11:17:56

What are the 3 power words driving your business in 2020? - MAF230

This week I'm going to talk about my 3 power words for my busines...

Adam Oldfield on marketing automation strategy and success - MAF229 from 2020-01-09T08:00

Adam Oldfield on marketing automation strategy and success - MAF229

My guest this week is Adam Oldfield of Force24 and we talk about...

Why words betray business complexity and how to fight back - MAF228 from 2019-12-19T10:09:07

Why words betray business complexity and how to fight back - MAF228

Words are a window into a company’s soul.

They reveal whe...

Steve Folland - No excuses. Start creating video content for your business - MAF227 from 2019-11-28T09:00

Steve Folland - No excuses. Start creating video content for your business - MAF227

My guest this week is Steve Folland, and we talk...

John Kennedy - A US Adviser's perspective on marketing a financial services business - MAF226 from 2019-11-21T08:00

John Kennedy - A US Adviser's perspective on marketing a financial services business - MAF226

My guest this week is John F Kennedy, ...

Louise Graham on listening, self-discovery and human transformation – MAF225 from 2019-11-14T10:20:21

Louise Graham on listening, self-discovery and human transformation – MAF225

My guest this week is Louise Graham, an expert in self-...

Clare Josa on acknowledging and ditching imposter syndrome - MAF224 from 2019-11-05T14:45:11

Clare Josa on acknowledging and ditching imposter syndrome - MAF224

This week my guest is Clare Josa and we talk about imposter synd...

Why it's daft to put marketing tactics before strategy - MAF223 from 2019-10-31T07:00

Why it's daft to put marketing tactics before strategy - MAF223

What? You don't have a marketing strategy? You don't even have any g...

Alison Edgar on better sales and building an entrepreneurial spirit at work - MAF222 from 2019-10-03T08:00

Alison Edgar on better sales and building an entrepreneurial spirit at work - MAF222

My guest this week is bestselling sales author,...

Simple steps to a killer talk or presentation - MAF221 from 2019-09-26T11:31:30

Simple steps to a killer talk or presentation - MAF221

If you're putting together a talk or a presentation, don't repeat don't, go s...

Nathan Hirsch on developing a marketplace for freelancers and VAs - MAF220 from 2019-09-19T07:30

Nathan Hirsch on developing a marketplace for freelancers and VAs - MAF220

My guest this week is Nathan Hirsch, founder of Freeeup, ...

Cats, mats and marketing plans: The Book - MAF219 from 2019-09-05T07:00

Cats, mats and marketing plans: The Book - MAF219

It's done

And it's off to an editor. My book on how to keep marketing simpl...

Fighting back against complex crap marketing material - MAF218 from 2019-08-22T10:04:33

Fighting back against complex crap marketing material - MAF218

There’s some shocking, bloated copy out there on websites and on corp...

Ian Henderson on new advertising ideas for complicated businesses - MAF217 from 2019-08-15T13:51:58

Ian Henderson on new advertising ideas for complicated businesses - MAF217

My guest this week is Ian Henderson, an advertising exper...

Chrys Tan on Facebook Messenger Bots for relationship building, marketing and customer service - MAF216 from 2019-07-31T15:57:05

Chrys Tan on Facebook Messenger Bots for relationship building, marketing and customer service - MAF216

This week my guest is Chrys ...

Mental health, advertising and the Protection Review Conference 2019 - MAF215 from 2019-07-25T09:01:18

Mental health, advertising and the Protection Review Conference 2019 - MAF215

From the need to change an industry's attitude to ment...

Do marketers ruin everything they get their hands on? - MAF214 from 2019-07-05T11:03:45

Do marketers ruin everything they get their hands on? - MAF214

Do marketers ruin everything? The evidence suggests yes.

Along...

How do you feel about customer feedback forms? - MAF213 from 2019-06-27T10:32:04

How do you feel about customer feedback forms? - MAF213

Honest feedback is essential to continue to delight and engage customers. Listen

Greg Konfederak and Kris Krupecki on building a niche financial advice business for Eastern Europeans living in the UK - MAF212 from 2019-06-13T09:31:53

Greg Konfederak and Kris Krupecki on building a niche financial advice business for Eastern Europeans living in the UK - MAF212

This...

Integrity in business and marketing: The car accident compensation factor - MAF211 from 2019-06-06T07:00

Integrity in business and marketing: The car accident compensation factor - MAF211

This week I'm talking about integrity.

And...

Paul Avis and David Shearman on productivity, mental health and well-being - MAF210 from 2019-05-29T15:11:23

Paul Avis and David Shearman on productivity, mental health and well-being - MAF210

This week my guests are Paul Avis from Canada Li...

Storytelling in business and marketing: The Wineman and the Penguin - MAF209 from 2019-05-23T11:07

Storytelling in business and marketing: The Wineman and the Penguin - MAF209

A long time ago. In a galaxy far, far away...

Pe...

Dan Willis on building communities and engaging customers - MAF208 from 2019-05-16T07:00

Dan Willis on building communities and engaging customers - MAF208

In this show, I chat with Dan Willis about building communities o...

The power of pop culture in your marketing - MAF207 from 2019-05-02T08:00

The power of pop culture in your marketing - MAF207

What have Game of Thrones and Coronation Street got in common?

They're bo...

Tom Marriot: A punk's guide to busting digital marketing myths - MAF206 from 2019-04-11T07:00

Tom Marriot: A punk's guide to busting digital marketing myths - MAF206

This week my guest is Tom Marriot, who describes himself as ...

How on earth do you start with marketing? - MAF205 from 2019-03-28T11:20:46

How on earth do you start with marketing? - MAF205

What’s the first thing you should invest in when building a marketing department ...

Using simple communications to avoid upsetting customers - MAF204 from 2019-03-21T08:57:13

Using simple communications to avoid upsetting customers - MAF204

Let's talk about customer communications.

Another way we ca...

Allister Frost on digital, traditional and content marketing strategies - MAF203 from 2019-03-14T09:47:45

Allister Frost on digital, traditional and content marketing strategies - MAF203

My guest this week is marketing expert and speaker,...

Andre Costa on Advicefront and getting started with new clients - MAF202 from 2019-03-07T08:00

Andre Costa on Advicefront and getting started with new clients - MAF202

In this episode, I talk to Andre Costa of Advicefront.

Chris Dayley on disruptive advertising - MAF201 from 2019-02-22T09:26:18

Chris Dayley on disruptive advertising - MAF201

Some say advertising is dead. My guest this week, Chris Dayley, disagrees.

It...

Roger Edwards on Body Combat, writing a marketing book, and achieving a balanced life - MAF200 from 2019-02-11T15:00

Roger Edwards on Body Combat, writing a marketing book, and achieving a balanced life - MAF200

To celebrate the milestone 200th edit...

Adam Harris on networking, referrals and the"Check-In Strategy"- MAF199 from 2019-01-30T15:51:17

Adam Harris on networking, referrals and the "Check-In Strategy" - MAF199

My guest this week is speaker and author, Adam Harris.

Lisa Conway-Hughes on the Miss Lolly blog and writing a money book - MAF198 from 2019-01-17T08:00

Lisa Conway-Hughes on the Miss Lolly blog and writing a money book - MAF198

My guest this week is Lisa Conway-Hughes, a financial ad...

Andy Couchman on Protection Review and the launch of the I Mark - MAF197 from 2019-01-09T09:14:01

Andy Couchman on Protection Review and the launch of the I Mark - MAF197

On the show this week, I talk Andy Couchman, co-founder of ...

Review of 2018 and the future of the MAF Podcast - MAF196 from 2018-12-14T09:20:09

Review of 2018 and the future of the MAF Podcast - MAF196

In this episode I look back at what’s been happening in 2018.

And have a little think about the future of...

Why simplicity is a universal language and why corporates need to learn it - MAF195 from 2018-12-06T12:35:08

Why simplicity is a universal language and why corporates need to learn it - MAF195

I've just finished my "Fighting Complexity in Marketing" speaking tour of Europe.

Shane Closser on the truth about digital technology in financial services - MAF194 from 2018-11-29T08:00

Shane Closser on the truth about digital technology in financial services - MAF194

This week I chat to Shane Closser, and expert in ...

Gwen Merz on Fiery Millennials, financial independence and saving $200 by age 30 – MAF193 from 2018-11-22T09:44:44

Gwen Merz on Fiery Millennials, financial independence and saving $200 by age 30 – MAF193

On the show this week, I chat to Gwen Merz...

Simone Vincenzi on business purpose strategy and running live events - MAF192 from 2018-11-15T08:00

Simone Vincenzi on business purpose strategy and running live events - MAF192

On the show this week, I talk to Simone Vincenzi.

We chat about playing the didgerido...

3 Ways we can fix broken marketing – MAF191 from 2018-11-08T08:00

3 Ways we can fix broken marketing – MAF191

Marketing is broken. Busted. Kaput.

Except when it’s done with integrity and a de...

Natalie Grassi on running educational workshops for financial adviser clients - MAF190 from 2018-10-25T07:00

Natalie Grassi on running educational workshops for financial adviser clients - MAF190

On the show this week I talk to Natalie Grass...

How to do simple research on a tight budget – MAF189 from 2018-10-11T08:34:29

How to do simple research on a tight budget – MAF189

Research is one of the most important parts of a simple marketing strategy.

Bella Williams on the Fierce Girl's Guide to Finance - MAF188 from 2018-10-04T07:00

Bella Williams on the Fierce Girl's Guide to Finance - MAF188

This week I talk to Bella Williams, founder of the Fierce Girl's Guide...

Competitive Advantage: Is being better good enough? – MAF187 from 2018-09-27T09:06:32

Competitive Advantage: Is being better good enough? – MAF187

Do some companies obsess too much about being better than their competi...

Chris Budd on Employee Ownership Trusts: A new way to build sustainable businesses - MAF186 from 2018-09-20T07:00

Chris Budd on Employee Ownership Trusts: A new way to build sustainable businesses - MAF186

This week, I welcome Chris Budd back to ...

Steve Miller on making your business Uncopyable - MAF185 from 2018-08-30T08:42:02

Steve Miller on making your business Uncopyable - MAF185

On the show this week, I talk to author and speaker Steve Miller about his book Uncopyable.

We talk about ...

Product marketing: Selling the benefits not the features – MAF184 from 2018-08-23T09:13:56

Product marketing: Selling the benefits not the features – MAF184

Remember that age old sales advice that you should sell the sizzle...

Jon Covey on goal setting, and developing and communicating your offer - MAF183 from 2018-08-16T07:00

Jon Covey on goal setting, and developing and communicating your offer - MAF183

On the show this week I talk to life and business co...

Paul Avis, Natalie Summerson and Bill Eddolls on improving customer experience with underwriting technology - MAF182 from 2018-08-09T07:00

Paul Avis, Natalie Summerson and Bill Eddolls on improving customer experience with underwriting technology - MAF182

This week, I'm ...

Annoying marketing that makes your blood boil – MAF181 from 2018-08-02T09:27:54

Annoying marketing that makes your blood boil – MAF181

In a post on LinkedIn recently, I asked for examples of marketing activity that enrages rather than engages.

Nicole Osborne on using video marketing and LinkedIn for customer engagement - MAF180 from 2018-07-26T08:36:29

Nicole Osborne on using video marketing and LinkedIn for customer engagement - MAF180

My guest this week is Nicole Osborne, owner of...

Marketing lessons from the Protection Review Conference 2018 – MAF179 from 2018-07-19T11:21:21

Marketing lessons from the Protection Review Conference 2018 – MAF179

Over 250 people from over 100 firms attended last week’s Prote...

Pete Walter: From TV producer and media consultant to marketing services provider - MAF178 from 2018-07-12T07:00

Pete Walter: From TV producer and media consultant to marketing services provider - MAF178

My guest this week is Pete Walter, one ti...

Building a marketing strategy without using the word strategy – MAF177 from 2018-07-05T07:00

Building a marketing strategy without using the word strategy – MAF177

You can’t dive into the tactics of marketing communications w...

Rodney Hobson on finance writing, crime fiction and avoiding scams - MAF176 from 2018-06-28T08:54

Rodney Hobson on finance writing, crime fiction and avoiding scams - MAF176

Rodney Hobson, finance journalist and creator of the Det...

Finessing paradigms and other management speak claptrap – MAF175 from 2018-06-21T07:00

Finessing paradigms and other management speak claptrap – MAF175

We’re going to have to change the paradigm.

That word, parad...

Mollie Burdge on young people in financial services and her goal to be an adviser - MAF174 from 2018-06-14T07:00

Mollie Burdge on young people in financial services and her goal to be an adviser - MAF174

My guest on the show this week is Mollie ...

Phil Bray on helping financial advisers do marketing and building his own agency - MAF173 from 2018-05-31T08:00

Phil Bray on helping financial advisers do marketing and building his own agency - MAF173

My guest on the show this week is Phil Bra...

Zero knowledge and the key to simple marketing communications – MAF172 from 2018-05-24T06:00

Zero knowledge and the key to simple marketing communications – MAF172

The key to simple marketing is to assume your customer knows ...

Andrew Wibberley on going back to big corporate and lessons from self-employment - MAF171 from 2018-05-17T06:00

Andrew Wibberley on going back to big corporate and lessons from self-employment - MAF171

My guest on the show this week is Andrew W...

How to decide if social media is essential to your marketing – MAF170 from 2018-05-10T11:10:16

How to decide if social media is essential to your marketing – MAF170

Do you really need to use social media as part of your marketi...

Adam Piplica The Singing Paraplanner on blogging, simple finance, and running live events - MAF169 from 2018-05-01T13:14:11

Adam Piplica The Singing Paraplanner on blogging, simple finance, and running live events - MAF169

On the show this week is my guest...

Lars Kroijer on the truth about hedge funds, demystifying investments and why you can’t beat the markets - MAF168 from 2018-04-19T10:26:04

Lars Kroijer on the truth about hedge funds, demystifying investments and why you can’t beat the markets - MAF168

On the show this w...

Russ Roberts on how economics can help marketing and modern life lessons from historical economists - MAF167 from 2018-04-12T08:53:51

Russ Roberts on how economics can help marketing and modern life lessons from historical economists - MAF167

On the show this week i...

Robin Powell on evidence-based investing and content marketing in financial services - MAF166 from 2018-04-05T06:00

Robin Powell on evidence-based investing and content marketing in financial services - MAF166

My guest this week is Robin Powell, a ...

Alex Cameron on the 3 key themes from Social Media Marketing World 2018 - MAF165 from 2018-03-29T06:00

Alex Cameron on the 3 key themes from Social Media Marketing World 2018 - MAF165

In this episode, Alex Cameron returns to the show.<...

Dan Abrahams on building FinTech company CurrencyTransfer in Israel start up hub - MAF164 from 2018-03-21T14:10:38

Dan Abrahams on building FinTech company CurrencyTransfer in Israel start up hub - MAF164

My guest this week is Dan Abrahams, co-fou...

Writing the definitive guide to keeping marketing simple – MAF163 from 2018-03-15T10:26:27

Writing the definitive guide to keeping marketing simple – MAF163

In this week's show, it's just me and the mic.

I’m going to...

Stuart, Mike and Suzy from Holloway Friendly on new business strategies and paying claims - MAF162 from 2018-03-07T10:33:46

Stuart, Mike and Suzy from Holloway Friendly on new business strategies and paying claims - MAF162

This week I talk to Stuart, Mike ...

Natalie Hailey on content ideas for your ideal client, and inspiring future female entrepreneurs - MAF161 from 2018-03-01T07:00

Natalie Hailey on content ideas for your ideal client, and inspiring future female entrepreneurs - MAF161

My guest this week is Nata...

Chris Ducker on"Rise of The Youpreneur"and building your personal brand - MAF160 from 2018-02-22T07:00

Chris Ducker on "Rise of The Youpreneur" and building your personal brand - MAF160

Returning to the show this week for his second ap...

Ben Amos on storytelling, strategy and production for video - MAF159 from 2018-02-15T08:00

Ben Amos on storytelling, strategy and production for video - MAF159

My guest this week is online video strategist and storyteller, ...

Debbie Bolton on underwriting, simpler protection, and the importance of trust - MAF158 from 2018-02-08T07:00

Debbie Bolton on underwriting, simpler protection, and the importance of trust - MAF158

This week we dive back into the work of fina...

Louise Harnby on self-publishing, marketing strategies and why branding matters - MAF157 from 2018-01-25T07:00

Louise Harnby on self-publishing, marketing strategies and why branding matters - MAF157

My guest on the show this week is Louise Ha...

Lyndsay Phillips on content marketing, business planning and beating your inbox - MAF156 from 2018-01-17T17:23:44

Lyndsay Phillips on content marketing, business planning and beating your inbox - MAF156

My guest on the show this week is Lindsay P...

Chris Skinner on FinTech, cryptocurrency and corporate change - MAF155 from 2018-01-10T17:32:31

Chris Skinner on FinTech, cryptocurrency and corporate change - MAF155

On the show this week, I talk to leading commentator and stra...

Marketing isn't just about communications - MAF154 from 2018-01-04T08:51:46

Marketing isn't just about communications - MAF154

In this week's show, it's just me and the mic.

And I tackle a subject I se...

Kate Russell on FinTech and diversity in the workplace - MAF153 from 2017-12-13T15:24:16

Kate Russell on FinTech and diversity in the workplace - MAF153

On the show this week, I talk to the journalist, BBC presenter and t...

Martin Brooks on giving pitches and presentations with greater impact - MAF152 from 2017-12-07T09:42:18

Martin Brooks on giving pitches and presentations with greater impact - MAF152

On the show this week, I talk to Martin Brooks. He's ...

Kate Stalter on how cognitive biases affect investment decisions - MAF151 from 2017-11-30T08:00

Kate Stalter on how cognitive biases affect investment decisions - MAF151

This week I talk to Kate Stalter about cognitive biases an...

Pete Matthew on building client trust through consistent audio and video content - MAF150 from 2017-11-23T07:00

Pete Matthew on building client trust through consistent audio and video content - MAF150

This is a milestone edition, and my guest ...

Gudrun Lauret on creating and repurposing content for professional services - MAF149 from 2017-11-15T17:43:54

Gudrun Lauret on creating and repurposing content for professional services - MAF149

On the podcast this week, my guest is Gudrun La...

Tim Lewis on social media as a networking strategy - MAF148 from 2017-11-02T06:00

Tim Lewis on social media as a networking strategy - MAF148

My guest on the show this week is Tim Lewis.

We talk how you can ...

Maria Nedeva from academia to launching The Money Principle blog - MAF147 from 2017-10-26T13:31:47

Maria Nedeva from academia to launching The Money Principle blog - MAF147

My guest this week is business school professor, Maria Ned...

Ramin Nakisa on the death of the Alpha Cult: active versus passive investments - MAF146 from 2017-10-19T06:00

Ramin Nakisa on the death of the Alpha Cult: active versus passive investments - MAF146

This week on the show my guest is Ramin Naki...

Alan and Kathryn Knowles on zombies, gnomes and quirky financial services marketing - MAF145 from 2017-10-12T06:00

Alan and Kathryn Knowles on zombies, gnomes and quirky financial services marketing - MAF145

This week on the show my guests are Ala...

Ross Coverdale on getting more comfortable in front of a video camera - MAF144 from 2017-10-05T06:00

Ross Coverdale on getting more comfortable in front of a video camera - MAF144

This week on the show my guest is Ross Coverdale.

Why 280 Twitter characters won't help keep marketing simple - MAF143 from 2017-09-28T07:38:16

Why 280 Twitter characters won't help keep marketing simple - MAF143

This week it's just me and the mic.

And I'm going to tal...

Corey Poirier on public speaking lessons from stand up and TEDx - MAF142 from 2017-09-21T06:00

Corey Poirier on public speaking lessons from stand up and TEDx - MAF142

This week on the show my guest is Corey Poirier.

We ...

Daniel Crosby on behavioural psychology applied to marketing and finance - MAF141 from 2017-09-07T06:00

Daniel Crosby on behavioural psychology applied to marketing and finance - MAF141

My guest on the show this week is psychologist and...

Emma Thomson on promoting positive protection insurance stories - MAF140 from 2017-08-31T08:58:45

Emma Thomson on promoting positive protection insurance stories - MAF140

My guest on the show this week is Emma Thomson.

We t...

Andrew Fundell on better business banking - MAF139 from 2017-08-23T15:47:18

Andrew Fundell on better business banking - MAF139

My guest this week is Andrew Fundell.

We talk about better business bankin...

Mark Lee on magic and helping professionals stand out - MAF138 from 2017-08-17T06:00

Mark Lee on magic and helping professionals stand out - MAF138

This week I talk to Mark Lee.

A qualified Chartered Accountant...

Jason Hulott on referrals for financial professionals - MAF137 from 2017-08-03T06:00

Jason Hulott on referrals for financial professionals - MAF137

My guest this week is Jason Hulott.

We talk about referrals fo...

Paul Avis, Max Marchant and Donna Wray on promoting early intervention services - MAF136 from 2017-07-26T12:15:17

Paul Avis, Max Marchant and Donna Wray on promoting early intervention services - MAF136

This week I welcome Paul Avis back on the s...

Laura Pearman on why you need killer headshots for your business and personal brand - MAF135 from 2017-07-12T14:49:46

Laura Pearman on why you need killer headshots for your business and personal brand - MAF135

This week I welcome Laura Pearman to th...

Jon Norton on marketing lessons from building a stand-out accountancy brand - MAF134 from 2017-07-06T06:00

Jon Norton on marketing lessons from building a stand-out accountancy brand - MAF134

This week my guest is Jon Norton.

He run...

Jonathan David Lewis on Brand vs Wild and building resilient businesses - MAF133 from 2017-06-27T16:40:14

Jonathan David Lewis on Brand vs Wild and building resilient businesses - MAF133

This week my guest is Jonathan David Lewis.

...

Gina Gardiner on motivating your team and finding excellence - MAF132 from 2017-06-22T06:00

Gina Gardiner on motivating your team and finding excellence - MAF132

This week my guest is Gina Gardiner.

After a skiing acc...

David Ferguson on keeping a start-up culture as your company grows larger - MAF131 from 2017-06-15T07:22

David Ferguson on keeping a start-up culture as your company grows larger - MAF131

This week my guest is David Ferguson from Nucleus...

Ken Course on why business development revolves around answering customer questions - MAF130 from 2017-06-01T08:14:43

Ken Course on why business development revolves around answering customer questions - MAF130

In this episode, my guest is Ken Course...

Three rules for simple marketing communications and renaming protection insurance - MAF129 from 2017-05-25T10:41:57

Three rules for simple marketing communications and renaming protection insurance - MAF129

In this show, it’s just me and the mic. Listen

Col Gray on why and how financial professionals should build a brand - MAF128 from 2017-05-18T09:07:56

Col Gray on why and how financial professionals should build a brand - MAF128

In this episode, my guest is Col Gray.

We talk ...

Vicky Gunn on marketing planning, hiring experts and brightening up beach huts - MAF127 from 2017-05-11T06:00

Vicky Gunn on marketing planning, hiring experts and brightening up beach huts - MAF127

In this episode, my guest is Vicky Gunn.

Caroline McKenna on financial services marketing lessons from the non-profit sector - MAF126 from 2017-05-03T16:02:10

Caroline McKenna on financial services marketing lessons from the non-profit sector - MAF126

In this episode, my guest is Caroline M...

Ahmed Khalifa on building WordPress websites and driving traffic to your business - MAF125 from 2017-04-27T06:00

Ahmed Khalifa on building WordPress websites and driving traffic to your business - MAF125

In this episode, my guest is Ahmed Khalif...

Jonathan Patrick shares marketing lessons from financing start up businesses - MAF124 from 2017-04-13T06:00

Jonathan Patrick shares marketing lessons from financing start up businesses - MAF124

In this episode, I talk to Jonathan Patrick. Listen

Alex Cameron shares 5 takeaways from Social Media Marketing World 2017 - MAF123 from 2017-03-30T08:39:15

Alex Cameron shares 5 takeaways from Social Media Marketing World 2017 - MAF123

In this episode, Alex Cameron is back on the show. Listen

Andy Philo on Serious Illness Cover and rewards for understanding and improving your health - MAF122 from 2017-03-23T09:34:41

Andy Philo on Serious Illness Cover and rewards for understanding and improving your health - MAF122

In this show, my guest is Vital...

Helen Wilkie on writing, publishing and marketing your business book - MAF121 from 2017-03-16T06:00

Helen Wilkie on writing, publishing and marketing your business book - MAF121

In this episode, my guest is communication specialist,...

Iona Bain on the Young Money Blog and financial education - MAF120 from 2017-03-09T07:00

Iona Bain on the Young Money Blog and financial education - MAF120

This week I chat to journalist, blogger and author, Iona Bain. Listen

Maggie Johnson on virtual assistance, event management and marketing services - MAF119 from 2017-03-02T07:00

Maggie Johnson on virtual assistance, event management and marketing services - MAF119

After a week's holiday, MAF is back and my gu...

Thor Holt on perfecting presentations and pitches and killing confirmation bias - MAF118 from 2017-02-16T07:00

Thor Holt on perfecting presentations and pitches and killing confirmation bias - MAF118

My guest in this show is Thor Holt.

...

Vishal Pandya on the Society of Mortgage Professionals and the benefits of communities - MAF117 from 2017-02-06T11:37:27

Vishal Pandya on the Society of Mortgage Professionals and the benefits of communities - MAF117

In this episode, I talk to Vishal Pa...

James Daley on Fairer Finance and raising standards in financial services customer experience - MAF116 from 2017-02-02T07:00

James Daley on Fairer Finance and raising standards in financial services customer experience - MAF116

My guest in this episode is J...

David Smith on using widget technology to improve how insurance is bought and sold - MAF115 from 2017-01-26T07:00

David Smith on using widget technology to improve how insurance is bought and sold - MAF115

In this episode, I talk to David Smith f...

John Espirian on making technical subjects simple, clear and understandable - MAF114 from 2017-01-19T07:00

John Espirian on making technical subjects simple, clear and understandable - MAF114

In this show, I talk to John Espirian.

W...

Malcolm Davidson on using YouTube videos to get mortgage clients - MAF113 from 2017-01-12T05:00

Malcolm Davidson on using YouTube videos to get mortgage clients - MAF113

My first guest of 2017 is Malcolm Davidson.

We talk...

Put content creation at the top of the to-do list in 2017 - MAF112 from 2016-12-21T09:00:08

Put content creation at the top of the to-do list in 2017 - MAF112

This week’s show is a call to action for 2017.

It’s time f...

Eileen Murphy on CRM and managing multiple relationships - MAF111 from 2016-12-15T07:00

Eileen Murphy on CRM and managing multiple relationships - MAF111

I'm delighted to welcome Eileen Murphy back on the show.

We...

Paul Avis and Scott Rayner on the ROI of group income protection - MAF110 from 2016-12-08T09:46:39

Paul Avis and Scott Rayner on the ROI of group income protection - MAF110

Joining me this week are Paul Avis and Scott Rayner from C...

Coralie Sawruk on why strong leadership is the key to successful change - MAF 109 from 2016-11-24T07:00

Coralie Sawruk on why strong leadership is the key to successful change - MAF 109

In this show, I talk to Coralie Sawruk about handl...

Public speaking tips and world-class communication - MAF108 from 2016-11-17T14:26:20

Public speaking tips and world-class communication - MAF108

In this episode, I talk about world-class communication.

How yo...

Melissa Collett on learning from customer complaints Ombudsman style - MAF107 from 2016-11-03T06:00

Melissa Collett on learning from customer complaints Ombudsman style - MAF107

In this episode, I talk to Melissa Collett.  A former ...

Jon Pittham on putting personality into business brands - MAF106 from 2016-10-27T06:00

Jon Pittham on putting personality into business brands - MAF106

My guest on the show this week is Jon Pittman. A former financial a...

Adviser produced content, the couch test, and engaging our clients - MAF105 from 2016-10-19T15:59:26

Adviser produced content, the couch test, and engaging our clients - MAF105

Could Adviser produced content be the key to future grow...

Richard Tubb on productivity tips and not to do lists - MAF104 from 2016-10-13T10:30

Richard Tubb on productivity tips and not to do lists - MAF104

My guest on the show this week is Richard Tubb. A self-confessed proc...

Dylis Guyan on how to prospect for new clients - MAF103 from 2016-10-06T07:42:33

Dylis Guyan on how to prospect for new clients - MAF103

In this show, I talk to Dylis Guyan.

How to prospect for new clients ...

Lesley James on Simplified Money: Financial advice for all, not just the wealthy - MAF102 from 2016-09-29T06:00

Lesley James on Simplified Money: Financial advice for all, not just the wealthy - MAF102

In this episode, I talk to Lesley James ab...

Andy Hart on Voyant and mastering financial planning software - MAF101 from 2016-09-22T06:00

Andy Hart on Voyant and mastering financial planning software - MAF101

In this episode, I talk to Andy Hart about Voyant.

How...

Michelle Hoskin on building WOWW into your business - MPAF100 from 2016-09-08T10:00

Michelle Hoskin on building WOWW into your business - MPAF100

In this episode I talk to Michelle Hoskin about how to create WOWW wit...

Ali McGill on how a focus on customer experience could transform your business - MPAF99 from 2016-09-01T09:36:58

Ali McGill on how a focus on customer experience could transform your business - MPAF99

In this episode I talk to customer experienc...

John Dashfield on your state of mind and your bottom line - MPAF98 from 2016-08-18T08:36:05

John Dashfield on your state of mind and your bottom line - MPAF98

In this episode I talk to business coach John Dashfield.

H...

Neal Cross: Is direct to consumer the key to protection insurance market growth? - MPAF97 from 2016-08-11T04:00

Neal Cross: Is direct to consumer the key to protection insurance market growth? - MPAF97

In this episode, I talk to Money Supermark...

Jeff McMahon on Healthy Lifestyle Hacks for Business Hard Hitters - MPAF96 from 2016-08-04T08:07:15

Jeff McMahon on Healthy Lifestyle Hacks for Business Hard Hitters - MPAF96

In this episode I talk to Jeff McMahon about healthy life...

Andrew and Pete on Rule Breaking Marketing: Making your FS Brand Stand Out - MPAF95 from 2016-07-28T09:34:42

Andrew and Pete on Rule Breaking Marketing: Making your FS Brand Stand Out - MPAF95

In this episode I talk to Andrew and Pete on rul...

Ian Fraser on Writing about RBS the Bank that Broke Britain - MPAF94 from 2016-07-18T08:06:48

Ian Fraser on Writing about RBS the Bank that Broke Britain - MPAF94

The financial crisis of 2008 rocked the world.

Instituti...

Janet Murray on Mastering PR and Getting your Story into the Media - MPAF93 from 2016-07-05T08:42:02

Janet Murray on Mastering PR and getting your Story into the Media - MPAF93

Good PR can be perfect for your business growth.

...

Chris Budd on Client Coaching and The Financial Wellbeing Book - MPAF92 from 2016-06-22T16:28:22

Chris Budd on Client Coaching and The Financial Wellbeing Book - MPAF92

In this episode I talk to Chris Budd about The Financial Wel...

Alan and Kathryn Knowles on Special Risks Protection and Bold Zombie Advertising - MPAF91 from 2016-06-16T07:17:08

Alan and Kathryn Knowles on Special Risks Protection and Bold Zombie Advertising - MPAF91

In this episode I talk to Alan and Kathryn...

Dickie Armour on Generic Top Level Domain Names, Crime Fiction and Video - MPAF90 from 2016-06-09T04:00

Dickie Armour on Generic Top Level Domain Names, Crime Fiction and Video - MPAF90

Domain names are changing.

Dot-Co-Dot-UK an...

Eleanor Goold from Compliance Manager to Copywriter and Communicator - MPAF89 from 2016-06-02T04:00

Eleanor Goold from Compliance Manager to Copywriter and Communicator - MPAF89

In this episode I talk to Eleanor Goold, an ex-financi...

Chris Fox on taking the pain out of putting together a strategy - MPAF88 from 2016-05-26T04:00

Chris Fox on taking the pain out of putting together a strategy - MPAF88

For many companies strategy is a painful process executives...

Alex Cameron on why we can't ignore Live Streaming Video in our Marketing - MPAF87 from 2016-05-12T04:00

Alex Cameron on why we can't ignore Live Streaming Video in our Marketing - MPAF87

Periscope. Blab. Facebook Live. Video streaming a...

Adam Carolan on Nurturing Young Adviser Talent and Engaging Younger Clients - MPAF86 from 2016-05-05T04:00

Adam Carolan on Nurturing Young Adviser Talent and Engaging Younger Clients - MPAF86

Some of the perceptions that stop people seekin...

Chris Ducker on Mastermind Communities and Personal Branding Fueling Business Growth - MPAF85 from 2016-04-21T06:45:35

MPAF85 – Chris Ducker on Mastermind Communities and Personal Branding Fueling Business Growth

Running a small business or a one man ...

Danny Matthews on Building Consumer Trust using Social Media - MPAF84 from 2016-04-14T04:00

MPAF84 – Danny Matthews on Building Consumer Trust using Social Media

The way we communicate is fundamentally changing.

Clien...

Why some Companies don't understand Social Media and how it makes them afraid - MPAF83 from 2016-04-08T09:43:02

MPAF83 – Why some Companies don't understand Social Media and how it makes them afraid

How many Financial Services Companies truly u...

Panacea Adviser on Retirement Choices: The UK’s First Virtual Financial Services Conference - MPAF82 from 2016-03-17T10:03:19

MPAF82 – Panacea Adviser on Retirement Choices: The UK’s First Virtual Financial Services Conference

Panacea Adviser just held the U...

Susie Colley on PMI, Critical Illness Cover and Going Beyond Expectations - MPAF81 from 2016-03-03T12:02:09

MPAF81 – Susie Colley on PMI, Critical Illness Cover and Going Beyond Expectations

In this episode I talk to Susie Colley.

Sh...

Chris Marr on Content Marketing, Educating and Communicating without Selling - MPAF80 from 2016-02-25T05:00

MPAF80 – Chris Marr on Content Marketing, Educating and Communicating without Selling

You might hear traditional marketing described...

MPAF79 – Why we must Engage rather than Enrage to Improve Customer Experience from 2016-02-18T10:35:52

MPAF79 – Why we must Engage rather than Enrage to Improve Customer Experience

Customer experience should engage not enrage.

A...

MPAF78 – Mark Loosmore on 7 Ways to use Technology to Improve Client Engagement from 2016-02-11T09:38:20

MPAF78 – Mark Loosmore on 7 Ways to use Technology to Improve Client Engagement

In this Episode I talk to Mark Loosmore of Iress abo...

MPAF77 – Roy McLoughlin on Pensions Auto Enrolment Challenges, Opportunities and Collaborations from 2016-02-04T10:48:21

MPAF77 – Roy McLoughlin on Pensions Auto Enrolment Challenges, Opportunities and Collaborations

Seen as the best way to overcome “sa...

MPAF76 – John Cordray on Live Video, Personal Branding and Stress Free Working from 2016-01-28T10:45:13

MPAF76 – John Cordray on Live Video, Personal Branding and Stress Free Working

Personal Branding is the focus again in this episode ...

MPAF75 – Colin Gray on How to Launch a Financial Services Podcast from 2016-01-21T10:17:18

MPAF75 – Colin Gray on How to Launch a Financial Services Podcast

Your business will almost certainly benefit if you launch...

MPAF74 – Deborah Turner on Personal Branding, Image and Style from 2016-01-14T05:00

MPAF74 – Deborah Turner on Personal Branding, Image and Style

This episode is all about you.

Your personal brand is just as i...

MPAF73 – Alistair Wickens on Totally Digital Businesses from 2016-01-06T11:27:15

MPAF73 – Alistair Wickens on Totally Digital Businesses

What is a totally digital business?

Certainly not one an "old style" ...

MPAF72 – Marketing Protection and Finance Review of 2015 from 2015-12-23T05:00

MPAF72 – Marketing Protection and Finance Review of 2015

In this episode I look back over 2015 and the topics and issues discussed o...

MPAF71 – Pete Chadborn on Time Management, Industry Conferences and Why Buy Now is Best from 2015-12-16T10:00:49

MPAF71 – Pete Chadborn on Time Management, Industry Conferences and Why Buy Now is Best

Time is money. Efficiency is profit

I...

MPAF70 – Sandip Roy-Chowdhury on Short Term Income Protection from 2015-12-09T17:48:41

MPAF70 – Sandip Roy-Chowdhury on Short Term Income Protection

Would you consider Short Term Income Protection? Or has PPI ruined its...

MPAF69 – Nigel Bradshaw - Will Big Data Simplify or Complicate Protection Applications? from 2015-12-02T09:40:35

MPAF69 – Nigel Bradshaw - Will Big Data Simplify or Complicate Protection Applications?

A recent recurring topic on the MPAF Podcast...

MPAF68 - What are Your Views on the Future of the MPAF Podcast? from 2015-11-25T09:01:07

MPAF68 - What are Your Views on the Future of the MPAF Podcast?

In this episode I ask you to help me to shape the future of the MPA...

MPAF67 – Ian McKenna on Product Comparisons, Advice and First Class versus Economy from 2015-11-11T09:48:48

MPAF67 – Ian McKenna on Product Comparisons, Advice and First Class versus Economy

With so many high quality and complex protection ...

MPAF66 – Andrew Wibberley on Risk, Post Codes and Sleepwalking into Preferred Lives Underwriting from 2015-11-04T09:19:44

MPAF66 – Andrew Wibberley on Risk, Post Codes and Sleepwalking into Preferred Lives Underwriting

Are cheap protection prices in the ...

MPAF65 – Stealing with Glee, Video Streaming and Doubling Protection Commission from 2015-10-28T11:00:29

MPAF65 – Stealing with Glee, Video Streaming and Doubling Protection Commission

In this episode I talk about Stealing with Glee, Vid...

MPAF64 – Chris Daems on How to Write Blogs and Articles that bring in Clients from 2015-10-21T08:16:41

MPAF64 – Chris Daems on How to Write Blogs and Articles that bring in Clients

In this episode I talk to one of the most prolific blo...

MPAF63 – Martin Bamford and Pete Matthew: Should You Launch Your Own Financial Services Podcast? from 2015-10-14T08:14:39

MPAF63 – Martin Bamford and Pete Matthew: Should You Launch Your Own Financial Services Podcast?

In this episode I chat to two of th...

MPAF62 – Johnny Timpson on Protection Engagement, Charities and Collective Industry Initiatives from 2015-10-07T04:00

MPAF62 – Johnny Timpson on Protection Engagement, Charities and Collective Industry Initiatives

The <...

MPAF61 – Ken Smith on Critical Illness Cover: The USA versus the UK from 2015-09-30T06:39:22

MPAF61 – Ken Smith on Critical Illness Cover: The USA versus the UK

Critical Illness Cover in the USA developed along a different pa...

MPAF60 – Fiona Murphy on Editing Cover Magazine and Pushing Positive Protection Stories from 2015-09-16T07:00

MPAF59 - Tony Horn: Should Distributors Lead Protection Proposition Development? from 2015-09-09T04:00

MPAF58 - Iain Anderson on the Politics of the UK Financial Services Industry from 2015-09-02T07:42:47

MPAF57 - Charlotte Wibberley on Superman Syndrome Virtual Assistants and Online Business Management from 2015-08-26T04:00

MPAF56 – Protection Payouts Underwrite Me and Market Disruption from 2015-08-19T04:00

MPAF55 – Chris Hitchens on Co-ignition Recruitment and Disrupting Tired Industries from 2015-08-05T04:00

MPAF54 – Phil Lowes gives 10 Health Hacks for Busy Business People from 2015-07-29T04:00

MPAF53 – Rohan Sivajoti on Postcard Planning and Finance for the Partially Sighted from 2015-07-22T07:50:36

MPAF52 – Holly MacKay on Boring Money, Storytelling and Customer Engagement from 2015-07-15T04:00

Listen