Episode 11 - Top 4 Launch Mistakes + Tips to Elevate Your Launch - a podcast by Vanessa Shepherd & Terrica Strozier of Shes Got Vision

Episode #11 Minisode - Top 4 Launch Mistakes + Tips

[00:00:00] Terrica: Welcome to the marketing cocktails podcast. We're your hosts. Terrick astrologer, that's me a brand designer and sugar addict and Vanessa shepherd launch strategies and kind of to create her with the love of all things Disney each week. You're here, our behind the scenes conversation and expert advice on marketing and launching your next offer or product while doing it all ethically and organically.

And given that bro marketer advice, the boot. Thanks for spending some time with us today. Grab a drink and let's jump into today's episode.

Welcome to episode 11 of the marketing in cocktails podcast. Today is a mini episode and another solo episode for Vanessa where she will cover the top four mistakes that we see often when people are launching their product or their offer, while also giving some actionable tips to elevate your next launch.

So without further adieu, Vanessa take it away.

Vanessa: let's dive in to some tips for making your next launch rack. [00:01:00] So the top four mistakes we see people make with their launches are failing to plan their launch, neglecting to do a pre-launch phase, cramming too much into their launch phase and skipping over a post launch breakdown. Failing to plan. Your launch can lead to a whole host of issues from emails, not delivering properly tech going haywire and your audience not being primed to convert.

If you have an audience at all before you launch and neglecting to do a pre-launch phase means that you're leaving money on the table. Think about how annoying it is when someone pops in your inbox with like, Hey, buy my stuff. And you've never heard of the product before. Heck, you don't even remember if you've heard of this person before.

That's what it's like when you don't prime your audience to buy in the pre-launch phase. You want your audience to see you as an authority in your zone of genius, become educated about your product and have them vibing with the pain points so that they see that your product will solve their specific problem.

That way, when you [00:02:00] head into your launch phase, your audience is already excited and prime to buy. You just need to open the door and let them in.

I'm cramming too much into your launch phase causes a lot of confusion. If you're doing a webinar stick to a webinar, don't add in a challenge or an email mini course or a live video series or a whole house of brand new lead magnets. You want to keep your launch activities focused on the main way that you want to convert people so that you can keep your audience really honed in on what you're saying and offering to them.

If you have too much going on, people will get easily distracted and overwhelmed and they won't show up anywhere, which is a surefire way to lead to the really bad, poor performing launch. You want to avoid that as much as humanly possible and then skipping over a post-launch breakdown means that you miss learning from the launch that you just did.

And see in that launch, you collected buckets of data and every launch has [00:03:00] buckets of data from the way people interact with your brand, the things they said, the data from Google analytics, your Facebook pixel, and your Pinterest tag, all of those little data points. Really come together to give you buckets of data and failing to stop and examine all that data and compare it to pass lunches or just your everyday normal performance means that you have no way to really learn from what went right.

And what went wrong. And if you're not learning from your launches, then you're destined to repeat the same mistakes over and over again. Uh, no, nobody wants that. So if you plan out your simple launch, Break all the tasks down into a project management timeline with goals, attract, inspire, and convert your audience, and then stopped to examine how that launch performed.

You're setting yourself up for growth and profits and in the end, that's what everybody wants.

Terrica: Thanks for listening. Y'all you can find the show [00:04:00] notes at she's got vision.com/podcast. If you've enjoyed what you've heard today, please leave a review and subscribe to the podcast. And because word of mouth is still the best marketing Avenue. Please tell a friend to share it. If you do, don't forget to tag us at she's got vision on all platforms until the next time y'all were wishing you much success.

And remember, there's always time for cocktails.

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