Podcasts by Marketing Crunch Podcast - Real marketing stories and insights Professional Services Businesses
Tys Cobb interviews today's most innovative business owners and marketers in Professional Services, diving deep into the marketing strategies, tactics and tools they are using to take their business to the next level. Each week will hone in on a particular area of marketing these businesses are implementing and exceeding in that is making them differentiate and stand out from their competitors, generate quality leads for the business, turn those leads into great customers, and create enthusiastic brand advocates out of those clients. The Marketing Crunch Podcast will help you unleash your inner marketing crusader, and take control of your business growth by putting a more favourable focus on marketing, working side by side with your referral strategy.
Further podcasts by Tys Cobb
Podcast on the topic Wirtschaft
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How Facebook Ads and Funnels Can Boost Your Lead Generation from 2017-11-08T11:13:51
If you think your audience isn’t on Facebook, you’re dreaming. There are over 2 billion monthly active users on the platform, those users are people, some of which would most likely fall within ...
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Upscaling Your LinkedIn Profile to Enhance Your Personal Brand from 2017-10-11T03:13:19
I’m sure you know of someone in your industry who attracts all the attention online, and even offline. That person (sometimes referred to as an expert or influencer) stands out amongst the crowd...
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Putting Customers at the Heart of Your Business from 2017-09-27T11:00:45
Many business owners, CEOs, Managing Directors or which ever title they wish to use, may think that just because they have an established brand with hundreds, or even thousands of clients, that ...
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Creating Compelling Video Content In Professional Services from 2017-09-13T10:49:29
The play button … it’s the most compelling call to action on the web today. People prefer video content over any other format. Why? Well for starters, our clients in professional services have a...
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How To Align Your Content With Your Buyer Journey from 2017-08-29T09:17:16
Do you consider your business to be customer centric? I know it sounds like a silly question, because we all know that without customers we wouldn’t be in business, right? We all KNOW our custom...
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Find Your Content Niche To Standout In A Crowded Content Marketplace from 2017-08-09T10:38:25
If you’re a business owner or marketer in professional services, chances are you’ve heard of this thing called “Content Marketing”. One of the most cost effective and versatile marketing strateg...
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How To Find And Tell Your Brand Story from 2017-07-24T12:08:34
Every element of your brand, from your colour scheme to the culture code statements, the logo, products and people, every element forms a part of a story, hopefully a great story. And a great st...
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Improving Customers’ Lifetime Value as a Powerful Source of Business Growth from 2017-07-10T10:39:10
Are you focusing any marketing efforts on delighting your current customers and creating enthusiastic brand advocates? Leveraging your customer value is a key way to fast track your business gro...
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12. Scale Existing Client Relationships With 1-to-1 Video Content from 2017-06-26T11:22:36
So many of us are all caught up in creating video content for our website and social media channels to attract and convert new customers, we tend to sometimes forget about our existing customers...
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11. Integrating Your Offline And Online Marketing With Tradigital from 2017-06-12T09:28:18
It is true that traditional marketing strategies are failing a lot of businesses in professional services. The traditional methods are based on the concept that marketers and businesses need to ...
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10: 4 Phases In A Digital Marketing Strategy from 2017-04-17T07:54:46
Beth Powell, a digital marketing strategist, joins the podcast to talk about a simple 4 phase digital marketing framework to implement into your business and boost your online marketing efforts....
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9: Dealing With Clients Who Are A Natural Fit from 2017-04-10T19:30:29
Guy Pearson of Practice Ignition joins the podcast to talk about how he positioned his firm in the market as the “start-up accountants”. Before founding Practice Ignition (a software tool to m...
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8: Why Content Can Be More Than Just Your Blogs And Articles from 2017-04-03T11:30:12
Leticia Mooney, Director of Brutal Pixie and a content strategist focussed mainly on the legal profession, joins Tys Cobb on the Marketing Crunch Podcast this week to talk about … content! Altho...
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7: Simple SEO strategies to be found by your clients online from 2017-03-27T11:00:09
Jamie Davison, Founding Partner at Carbon Group, Accountants and Bookkeepers in WA, joins the Marketing Crunch Podcast to give insight into how his business successfully implements solid SEO s...
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6. Why this accounting firm uses data and technology to achieve fast growth from 2017-03-20T11:30:16
Chris Hooper, an accounting “Futurist” and CEO of Accodex Partners joins the Marketing Crunch Podcast to share his marketing story and how he uses data and hard numbers to make informed decision...
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5: How Facebook and live video has helped amplify this firm’s online presence from 2017-03-13T19:30:36
Ben Walker and Harvee Pene from InspireCA, a Brisbane based accounting firm, join the Marketing Crunch Podcast for episode 5. In this episode, they share their marketing journey and how using Fa...
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4. Attract quality leads to your firm with inbound marketing from 2017-03-06T09:30:41
Dave O’Connor from HubSpot joins Tys Cobb in episode 4 of the Marketing Crunch Podcast to talk all things Inbound Marketing. Inbound Marketing is a marketing technique that attracts, conver...
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3: How a family lawyer uses personal branding to grow her firm from 2017-02-25T16:00:50
The “Happy Family Lawyer”, Clarissa Rayward, joins the Marketing Crunch Podcast in this episode to share her marketing journey and how she has used the power of her established personal brand to...
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2: Why embedding marketing deep within the business is key to achieving fast growth from 2017-02-25T13:30:55
In this episode, Tys will be talking with the very first guest on the podcast. John Knight, Founder and Managing Director of businessDEPOT joins the Marketing Crunch Podcast to talk about how he...
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1: Introducing the Marketing Crunch Podcast with Tys Cobb from 2017-02-25T07:30:40
Hey everyone, Tys Cobb here. I want to take a quick moment to thank you for joining me on the Marketing Crunch Podcast, where I’ll be interviewing business owners, marketers, and marketing crusa...
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