Ep 07: Clients, Business Development and Campaigns with Helen Shea&Christine Baltas - a podcast by Ayo Abbas

Welcome to Marketing In Times of Crisis and I’m your host freelance marketing consultant Ayo Abbas from Abbas Marketing.  Today my guests Helen Shea from Ashurst and Christine Baltas from Eversheds Sutherlands. They’re both real estate business development leads and give their insights on marketing.

Key takeaways
• The need for laser focus on building and maintaining client relationships
• The difference between real estate legal marketing and the traditional built environment.
• The importance of revenue generation and why it shouldn’t be a ‘dirty’ word
• Why campaigns and thought leadership are so important particularly for key issues such as climate change and sustainability.

This episode was recorded on Wednesday August 12 2020.

Resources
Abbas Marketing

Ashurst

Eversheds Sutherland

Marketing In Times of Crisis Podcast website

Further episodes of The Built Environment Marketing Show

Further podcasts by Ayo Abbas

Website of Ayo Abbas