Ep 09: Branding, Employee Ownership and Communications with Daire Hearne, Make - a podcast by Ayo Abbas

Welcome to the latest episode of Marketing In Times of Crisis. I’m your host Ayo Abbas, a built environment marketing consultant. Today my guest is Daire Hearne who heads up the global communications team at architectural firm Make. 

Key takeaways

• Daire reflects on Make’s approach to communications – and why it’s about sharing engaging stories and being consistent. 
  
  
• The one Make ethos and camaraderie – and how that helped them to band together during lockdown
  
  
• The important role that being an Employee Owned Trust plays in the practice and how that influences all that they do
  
  
• That we all now need to be thinking about going Digital First and that we all still have a lot to learn to achieve this. 

Resources

Make 

Abbas Marketing 

The Architecture Drawing Prize

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Recorded on Monday September 28 2020.

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