Ep 13: Global&Internal Communications and Campaigns with Vanessa Talbot-Brown, Buro Happold - a podcast by Ayo Abbas

Welcome to the latest episode of Marketing In Times of Crisis and I'm your host Ayo Abbas, a marketing consultant who specialises in all things built environment.  

Today's guest is someone I've known for years on the engineering and architectural marketing circuit, Vanessa Talbot-Brown who leads the marketing team at engineering firm Buro Happold.

The brilliant marketing efforts of her team were recently recognised with them winning not one but  two Archiboo Awards - awards which are dedicated to showcasing the best of digital communications in the built environment industry. 

Key takeaways

• The importance of internal comms and having a clear purpose
• How themes and issue based global campaigns  help to unite their global marketing efforts
• The need for agility and being able to respond quickly in a crisis and embrace digital communications.

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Resources
Buro Happold website
Abbas Marketing website
Stride Treglown
56 Black Men - Cephas Williams
Archiboo Awards
Conisbee

Recorded on Monday 16th November 2020. 

Further episodes of The Built Environment Marketing Show

Further podcasts by Ayo Abbas

Website of Ayo Abbas