Ep 16: Campaigns, Strategy and Winning Work with Emily Binning from WSP - a podcast by Ayo Abbas

Welcome to the latest episode of Marketing In Times of Crisis hosted by me, Ayo Abbas, a marketing consultant who specialises in all things built environment.  

Today's guest is Emily Binning who is the UK Head of Brand and Marketing at global engineering powerhouse WSP.  I know Emily from when we both worked at Arup and this interview was a lovely way to reconnect. 

Key takeaways

• How strategy should be simple and, on a page
• How to push back on BAU (Business As Usual) activity so that you can focus on the things that are strategically important to the business 
• Building a high performing marketing team and create the right environment for them to flourish 
• The importance of having a good  martech stack  (marketing technology) - it's been a lifeline during lockdown for her marketing team

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Resources
WSP UK site
WSP Hour / Changemakers Campaign
ALDI Twitter campaign
Abbas Marketing

Recorded on Monday 25 January 2021. 

Further episodes of The Built Environment Marketing Show

Further podcasts by Ayo Abbas

Website of Ayo Abbas