Ep 25: Finding your niche and focus with Magnus Ström, Ström Architects - a podcast by Ayo Abbas

Hello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing.  

Today my guest is Magnus Ström from Ström Architects who design one-off high-end houses.  

Magnus takes a laser-focused approach to marketing and in this interview, we touch on how: 

• the practice focuses on a very specific niche and the challenges surrounding finding and working with one-off, private clients 
• they approach the media and awards 
• social media and digital has played a huge role in their business. 

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This episode was recorded on 08 October 2021.

Resources
Abbas Marketing
Ström Architects
Dave Sharp – Instagram is dead - MITR podcast
Hufton + Crow  Photography
James Silverman Photography
John Pawson
Gino Wickman
Greg McKeown – essentialism
Seth Godin – This is Marketing
The Business of Architecture podcast 

Further episodes of The Built Environment Marketing Show

Further podcasts by Ayo Abbas

Website of Ayo Abbas