Podcasts by Marketing Technology Podcast by Marketing Guys

Marketing Magic with Gen Z: Insights&Strategies with Janet Nawijn of Ormit Talent from 2023-12-11T11:01:09

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketin...

Unlocking Meaningful Commerce: Treating Customers Right and Boosting Sales - An In-Depth Talk with Elias Crum and Claudia Pas from 2023-12-07T13:36:27

Welcome to this episode of our Marketing Guys podcast, where Elias Crum is joined by Claudia Pas, both passionate about shaking up the industry with what th...

Exploring the Win-Win-House: Merging In-House and External Agency Marketing for Optimal Success - Elias interviews Kasper Sierslev from 2023-11-24T10:32:41

In this enlightening conversation, host Elias Crum (Marketing Guys), chats with Kasper Sierslev, the CC...

Unlocking Possibilities: How Accessible QR Codes are Revolutionizing Marketing for the Blind and Partly Sighted with Zappar’s Caspar Thykier from 2023-10-01T11:49:07

On this episode of the Marketing Technology Podcast, host Elias Crum (Marketing Guys) spoke with Cas...

Optimizing Your Website for Maximum Conversions with AI: Insights from Optimonk Co-founder, Csaba Zajdó from 2023-09-19T09:51:57

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marke...

Unleashing the Hidden Potential: Harnessing the Power of Customer Stories in B2B Marketing - Elias interviews Evan Huck, CEO of UserEvidence from 2023-09-14T09:12:02

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marke...

Unpacking the Ultimate Email List Building Strategies: Insider Tips to Boost Your Marketing Campaign - Elias interviews Alex Melone and Andrei Marin from 2023-09-05T06:01

In this episode of the Marketing Technology Podcast, Alex Melone and Andrei Marin, two of the co-founders of CodeCrew, shared their insights on email list growth and how to keep your email list hea...

Across the Pond: Navigating the American Market for European SMEs - Elias interviews Link Brown from 2023-08-29T08:00

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).

In this episode, E...

The Art and Science of Personalization in Marketing: Navigating the Future Landscape - Elias interviews Rasmus Houlind from 2023-08-22T09:57:30

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).

In this episode, E...

The Future of Retail: Harnessing the Power of In-Store Digital Media - Elias interviews Paul Brenner (Vibenomics) from 2023-08-15T05:53

"In-Store Digital Signage: The Key to Captivating Customers"   Digital signage is one of the most effective ways to catch customers' attention in a physical store. Whether it's displaying eye-catch...

Maximizing Your Shopping Potential: Unleashing the Power of Google Shopping! - Elias interviews Liam Patterson of Bidnamic from 2023-08-08T07:47

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).

In this episode, E...

Fintech Fastlane: Accelerate Your Digital Marketing Strategies! - Elias interviews Ryan Sonnenberg of SavvyMoney from 2023-08-02T16:55:52

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). The Marketing Technology Pod...

The Art of Pricing in Marketing - Interview with Dan Balcauski from 2023-07-06T13:20:22

Are you struggling with setting the right prices for your IT or SaaS products? Then this episode of the Marketing Technology Podcast is perfect for you! Elias has a chat with direct marketing consultant John Caprani. He shares tips on how to be successful in writing web copy, e...

Uncovering the Goldmine: 3 Powerful Tips for Crushing Localized Marketing Goals - Elias interviews Chris Cupero from 2023-06-21T17:41:22

On this episode of the Marketing Technology Podcast, host  Elias Crum (CEO of Martech & Sales tech agency Elias Crum (CEO of Martech & Sales tech agency Marketing Guys) si...

How to do Personas right - Jim Kraus, President of the Buyer Persona Institute from 2023-06-07T16:56:05

Welcome to another exciting episode of the Marketing Technology Podcast! In today's episode, your hosts Elias Crum and Elias has a chat with author and keynote speaker Bryan Kramer. Bryan’s first book “There Is No B2B or B2C: It’s Human to Huma...

Using video in your marketing is not as hard as you might think - Elias interviews Humberto Farias, CEO of Fanhero from 2023-05-31T16:40:17

Successfully using video in your marketing is easier than you think. Especially if you have defined the right approach and have a video process in place.

In this episode, Elias has a chat with Ellie Ahmadi, the CMO at Sago - a global market research partner, empowering confident decisions by con...

Lost in translation? Everything on the latest trends in translation technology - Elias interviews Evan Kramer (CEO at Motionpoint) from 2023-04-24T08:41:59

In this episode, Elias has a chat with Evan Kramer, the CEO of Motionpoint, the fully managed website translation solution.

The correct...

How AI is Revolutionizing Marketing - Elias interviews Nick Liebman, Head of content marketing at Anyword from 2023-04-14T13:53:20

In this episode of The Marketing Technology Podcast, Elias Crum sits down with Nick Liebman, the head of content marketing at Elias has a chat with Sylvain Giuliani, the Head of Growth at Census data activation.

CDPs sound like the holy grail t...

Digital marketing tips for Saas marketers from a pro - Elias interview Paris Childress from 2023-03-14T09:19:28

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

SaaS marketing is different from a lot of other B2B marke...

Why generalist marketers are important in this time of specialism - Elias interviews Nirosha Methananda from 2023-03-08T17:57:11

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

Marketing is getting more and more complex; just look at ...

How a CDP helps you to find your best customers and target those - Elias interviews Zack Wenthe, CDP Evangelist at Treasure Data from 2023-02-21T08:46

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

Do you want to learn how an automotive and dietary compan...

Sales effectiveness through the roof using smart insights - Elias interviews Jamie Shanks, CEO at Pipeline Signals from 2023-02-16T17:13:39

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

Around 35% of your CRM data is useless after 12 months. T...

How sales enablement will help you to reduce costs and be more productive- Elias interviews Andy Champion, GM of Highspot EMEA and ANZ from 2023-01-24T08:16

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

Did you know that 71% of European sales and marketing pro...

The money flows out, until your customer says ’yes’! - Elias interview Jed Mole, CMO of Acxiom from 2023-01-19T09:17:25

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

Customer-first, technology second and how do we as market...

The Big Shift in TV and how marketers can benefit from this - Elias interviews Tony Marlow, CMO at LG Ads from 2023-01-13T15:03:56

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

There are a couple of big shifts going on in TV, and they...

Lead generation: Outbound or inbound? It’s all the same! - Elias interviews Ron Story Jr from 2023-01-04T16:11

Welcome to the Marketing Technology Podcast where we have in-depth conversations with industry experts to help you grow your business. Today we have Ron Story Jr., the author of the book 'The Fi...

Real estate marketing - it’s all about the data + bonus tip for your campaign in 2023 | Elias interviews Kurt Uhlir from 2022-12-30T13:57:49

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

What's the secret to success in real estate marketing? Li...

A 2.5 x faster sales cycle using a sales engagement platform - Albert Rhee, Director of Product Marketing at Salesloft from 2022-12-21T16:53:49

Marketing and sales alignment is among the top priorities of revenue leaders. Sales engagement platforms can help you to realize this.

In this episode, clubmartech.com **

Are you in e-commerce and not using SMS? Then you should ...

How to use existing data and tools to offer better personalized online experiences -Cody Shankman, CMO of NowVertical from 2022-11-30T17:34:08

"If you're not offering personalized experience on your website, you might as well stop.", that's often claimed by marketing gurus. We all know that. But how can we start offering those, without...

How-to: SEO for B2B in 2023 - Ken Marshall, Chief Growth Officer of RevenueZen from 2022-11-09T18:13:42

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

SEO is one of the most important fundamentals that every ...

Analytics for e-commerce, tips&tricks - Brian Eberman, CEO of Zeenk from 2022-11-04T15:07:11

What are the most important metrics to measure for e-commerce brands?

In this episode, Elias has a chat with Brian Ebern, the CEO of Ze...

How to personalize your website and realize 30% increase in conversions- Eric Melchor of Optimonk from 2022-10-25T15:15

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

Did you know that personalized websites, and especially s...

How to use call tracking for your ads and measure results - Todd Fisher, CEO of CallTrackingMetrics from 2022-10-19T17:46:57

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

How do you measure conversions that come from calls? Thes...

How to use personal video throughout your marketing&sales cycles - Yaniv Siegel, Sales Manager EMEA of Vidyard from 2022-10-11T13:00

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

With sales cycles becoming more and more complex and havi...

How to use e-commerce data to increase customer lifetime value - Valentin Radu, CEO of Omniconvert from 2022-10-04T05:48

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

By nature, e-commerce websites have tons of data. In prac...

Marketing automation selection - Akhil Mittal, SVP Global Sales&Marketing of Altudo from 2022-09-27T11:19

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

Switching marketing automation platforms can be tricky an...

How to set up a referral program for your company in 3 steps - Chad Durfee, CEO of Referral Wave from 2022-09-20T08:42

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

Most marketers know that referral customers are worth a l...

How to: advertise on podcasts - Mike Kadin, CEO of RedCircle from 2022-09-12T14:41

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

Have you -as a marketer- ever considered advertising on p...

Hope is not a strategy when building funnels! - Alisha Conlin-Hurd, co-founder of Persuasion Experience from 2022-09-06T14:52

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

In this episode, clubmartech.com **

With the US elections coming up in November, you can't tu...

Ad engineering: how the pro’s do it - Andrew Yates, CEO and co-founder of Promoted.ai from 2022-08-23T08:42

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

In this episode, clubmartech.com **

In this episode, clubmartech.com **

In this episode, clubmartech.com **

In this episode, clubmartech.com **

When Artificial Intelligence (AI) comes up, a lot of mark...

How to incorporate 2-way messaging in your marketing mix&stack - Aaron Weiche, CEO of Leadferno from 2022-07-19T11:40

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

In this episode, clubmartech.com **

In this episode, http://clubmartech.com/ 

T...

How to build an email list that gets high paying customers - Luke Charlton, AKA The Aussie Hermit from 2022-07-05T10:00

In this episode, Elias has a chat with Luke Charlton, AKA The Aussie Hermit. He has helped lots of businesses to grow.

Topics we discus...

How to scale your marketing agency -Itamar Shafir, CEO of Umbrella from 2022-06-28T16:00

Marketing agencies typically have margins of around 10%. A lot of agency owners struggle to profitably scale their business. 

In this episode,  Listen

Email marketing trends for 2022 - Aleksandra Korczynska, CMO of GetResponse from 2022-06-14T14:52:53

In this episode, Elias has a chat with Aleksandra Korczynska the CMO of GetResponse, an email, and marketing automation provider. Aleksandra s...

Grow your email list, using Twitter - Yannick Veys, CMO of Hypefury from 2022-06-07T17:37

In this episode, Elias has a chat with Yannick Veys, one of the co-founders and CMO of Hypefury, a Twitter growth tool.

Topics we discu...

In marketing, the past is no guarantee for future success anymore - Mark Stouse, CEO of Proof Analytics from 2022-05-31T17:27

In this fast-changing world, marketers need to act swiftly. The current situation (think inflation, economic uncertainties, and the likelihood of an economic downturn), asks for fast and data-dr...

How to offer digital experiences at an SME budget - Luke Wakefield, CEO at Siteglide from 2022-05-24T17:52

In this episode, Elias has a chat with Luke Wakefield, the CEO and one of the co-founders of Elias has a chat with Caspar Thykier, the CEO and one of the co-founders of Zappar. 

AR and VR have evolved enormously...

How-to: implement predictive personalization in e-commerce - Diane Keng, CEO of Breinify from 2022-05-10T18:57

Implementing personalization in your marketing as an online retailer requires time and a step-by-step process. In order to run, you'll first need to crawl and learn to walk.

In this episo...

How to: chatbots that drive conversions - Eliav Cohen, Founder of The Bot Lab from 2022-05-03T15:39

What if you could have a chatbot on another website than your own? What if you could get demo requests and meetings scheduled directly from content that you published elsewhere?

In this e...

How to produce the best B2B marketing content - Mark Raffan, CEO of Content Callout from 2022-04-26T17:48

In this episode, Elias has a chat with Mark Raffan, the CEO of Content Callout and the host of 2 podcasts: Content Callout (about B2B content ...

How to make the difference when you run a Magento webshop - Tim Bucciarelli, Ironplane from 2022-04-19T18:32

in this episode, Elias has a chat with Tim Bucciarelli, the Sr. manager of digital operations at Ironplane; a leading eCommerce development co...

Why partner marketing should be a part of your marketing plan - Matt Wool, CEO of Acceleration Partners from 2022-04-12T17:37

"Too many companies rely on the big 3 (Google, Meta, and Amazon) for their advertising" is one of the beliefs Matt Wool has and we discuss in this episode.

In this episode,  Listen

8 steps to make a funny sales video that goes viral - Joseph Wilkins, founder of Funnysalesvideos.com from 2022-03-22T16:28

How do you create a really funny sales video that goes viral? There's actually an 8-step process that will help you do so!

In this episode,  Listen

Learn how to deal with the 3rd party cookie ban as a marketer in 15 minutes - Quimby Metlon, co-founder of Confection from 2022-03-15T18:00

Most marketers have heard about the 3rd party cookie ban, but they have no idea on how this will impact their strategy and business. This episode explains in 15 minutes what the cookie ban means...

Don’t spend a dollar on marketing without knowing your Customer Lifetime Value - Rahul Chauhan, managing director @ Foresight Digital from 2022-03-08T18:52

In this episode, Elias has a chat with Rahul Chauhan, group managing director at Foresight Digital, a digital agency, and consultancy based in...

How to outrank the big players clustering keywords - Skyler Reeves , CEO and founder Ardent Growth from 2022-03-01T13:57:51

In this episode, Elias has a chat with Skyler Reeves, Founder of Ardent Growth. We talk about keyword and content clustering.

We talk a...

How to create a content marketing machine - James Scherer, VP of Growth at Codeless from 2022-02-22T15:58:58

How do brands like Monday.com, RobinHood, and ActiveCampaign organize their content publishing? They literally publish hundreds of pieces of content on a monthly basis which has led to amazing r...

The future of software for product marketers - Derek Osgood, CEO of Ignition from 2022-02-15T19:00

In this episode, Elias has a chat with Derek Osgood, founder of Ignition, a Go-to-Market software solution for product marketers.

A lot...

Top 3 mistakes made when hiring a website vendor - Sean Rosensteel, Founder of Savvy Pro Web from 2022-02-08T19:00

In this episode, Elias has a chat with Sean Rosensteel, the founder of Savvy Pro Web, websites that just work.

Companies that select a ...

The ideal marketing technology stack for restaurants - ”Rev” Ciancio, Head of Revenue Marketing at Branded Strategic Consulting from 2022-02-01T11:42:21

Owning a restaurant does not only mean you need to deliver high-quality food with passion, it also requires you to do great marketing. And, nowadays, that means you need to have some marketing t...

How to use inmarket intent customer data and reduce CAC by 70% - Tyler Kemp, founder of Intentflow from 2022-01-25T19:00

In this episode, Elias has a chat with Tyler Kemp, the founder of Intentflow, an AI-powered content data supplier.

There is a lot of fu...

How to onboard SaaS customers like a pro - Kris Mendoza, sr. Director of Support&Services at Act-On Software from 2022-01-18T19:00

Software companies that sell their solutions on a SaaS-basis (software-as-a-service) heavily rely on happy customers. If customers are dissatisfied or feel they don't use the software enough, th...

Brand marketing for start-ups - Igor Fedenkoff, co-founder and CEO at Brybe from 2022-01-11T19:00

Brand marketing is often overlooked by marketers that work at start-ups as the focus usually is lead generation. According to Igor Fedenkoff this is a missed opportunity. As successful examples,...

Start-up marketing for software companies in 2022 - Tim Partasevitch, Chief Growth Officer at Smart IT from 2022-01-04T19:00

Start-up marketing can be challenging for marketers. But it also comes with great opportunities, when focusing on the right KPIs, using the right channels, and having your well-coordinated marke...

5 B2B marketing trends for 2022 - Elias Crum&Mark van Horik, Marketing Guys from 2021-12-28T11:44:41

Marketing Guys has just released the B2B marketing benchmark 2021/2022. in this podcast, Mark and Elias discuss the trends for 2022 that we identified from that benchmark.

The 5 trends we...

How to successfully integrate conversational into your MarTech stack - Nate Joens, Co-Founder of Structurely from 2021-12-21T19:00

Lots of companies have played around with conversational chatbots this year. Many marketers have found out that successfully using chatbots is not as easy as it may have seemed at the beginning....

How to: advertising on podcasts - Daniel Conn, Co-founder and CRO of Thoughtleaders from 2021-12-14T19:00

As many marketers are aware, we are rapidly entering a cookieless world. This is one of the reasons why creator-led advertising is booming at the moment. Advertising on podcasts is a great examp...

Being a B2B marketing technology manager - Hanna Siljemark, Martech Manager @BIMobject from 2021-12-07T19:00

What are the biggest challenges for a marketing technology manager and how is a martech stack managed?. In this episode, Elias has an intervie...

How to: Email marketing in Germany - Tobias Eickelpasch, Customer Experience Manager at Evalanche from 2021-11-30T19:00

Email marketing in Germany (and the rest of Europe) comes with different rules than those in the US. European companies for example have to comply with different standards and laws which leads t...

Why start a podcast as a B2B brand - Prarthana Sibal, head of client services of Pikkal&Co. from 2021-11-23T19:00

In this episode, Elias has a chat with Prarthana Sibal, she's the head of client services at Pikkal, a full-service podcast agency that has of...

Navigating marketing blind spots - Mike Stone, CMO of Outlier.ai from 2021-11-16T19:00

Marketers are gathering tons of data. In practice, a lot of marketers, however, don't know how to actually make use of this data. That's what we are talking about with Mike Stone in this episode...

What CRM suits your needs and how to select the right one - Patrick O‘Leary, CEO of Boostr from 2021-11-09T19:00

CRMs were never designed for salespeople. They were designed for management reporting and faster-invoicing purposes. Knowing that, how can companies and specifically sales professionals benefit ...

How focus groups help you to get real insights in your target audience - Darshan Mehta,Founder iResearch&author of Getting to Aha! from 2021-11-02T18:00

In this episode, Elias has an interview with Darshan Mehta. He's the author of "Getting to Aha!" and founder of iResearch and ConnectQik. He's...

The future of marketing is customer, not tech centric - John Wall, Partner at Trust Insight from 2021-10-26T19:00

In this episode, Elias and Mark have a chat with John Wall. He's the producer of the M...

How to start using video advertising - Gil Sommer, VP of Product at Connatix from 2021-10-19T19:00

In this episode, Elias has a chat with Gil Sommer, the VP of Product at Connatix, a company that helps publishers grow their business by deliv...

MarTech and scale-up companies growth - Simon Severino, CEO and founder at Strategy Sprints from 2021-10-12T19:00

Scale-ups tend to use a lot of Marketing Technology tools. They also have challenges of realizing constant growth. How do those 2 go together?

In this episode, Elias has an interview with A...

Without data integrity you can‘t have powerful marketing operations - Verl Allen, CEO at Claravine from 2021-09-28T19:00

In this episode, Elias has an interview with Verl Allen. He's a MarTech industry veteran, currently leading a very successful scale-up: Clarav...

The German MarTech Landscape in 2021 - Jens Polomski, Sr. Marketing Manager at Greator from 2021-09-21T19:00

In this episode, Elias has an interview with Jens Polomiski, a fellow MarTech enthusiast. He's from Germany and co-developed the German MarTec...

How to select the right influencer for your brand -David Morneau, Managing Partner at inBeat from 2021-09-14T19:00

In this episode, Elias has a chat with David Morneau, the Managing Partner of inBeat, the number one Micro-Influencer Agency and software in N...

Don‘t overcomplicate MarTech - Lee Hackett, CEO at BluprintX from 2021-09-07T19:00

In this episode, Elias has an interview with Lee Hackett, CEO of BluprintX based out of Liverpool, UK. Lee has an interesting background (play...

How to have a successful video marketing strategy - Augie Johnston, CEO and founder at Vidchops from 2021-08-31T21:05

In this episode, Elias has an interview with Augie Johnston, the founder, and CEO of Vidchops; a subscription-based unlimited video editing se...

Global B2B Benchmark shout out - Janet Nawijn, Marketing Manager at Marketing Guys from 2021-08-26T11:51:32

In this episode, Elias has a brief chat with Janet Nawijn about the currently running B...

How to make virtual events really work - Ike Kehal, CEO at Social27 from 2021-08-25T07:05

In this episode, Elias has an interview with Ike Kehal, the CEO of Social27, a virtual event platform for conferences.

During the discu...

ROI justified content strategy: 3 decision making metrics - Jeff Coyle, co-founder at MarketMuse from 2021-08-18T12:00:02

In this episode, Elias and Mark have an interview with a content marketing and SEO vet...

Content marketing Do's and Don'ts - Angela Pointon, president at 11outof11 from 2021-07-30T08:10

In this episode, Elias has an interview with Angela Pointon. After a long career at some of the best agencies in the US, Angela founded her co...

In funnel marketing there is no one-size-fits-all! - Jack Born, founder at Deadline Funnel from 2021-07-23T08:10

In this episode, Elias has a chat with Jack Bron about the future of automated sales funnels. Jack is the founder of Deadline Funnel, a soluti...

Connecting awareness to revenue in digital marketing - Eric Schwartzman, author of The Digital Pivot, Secrets of Online Marketing from 2021-07-16T08:10

In this episode, Elias has an interview with author Eric Scharzman. He wrote a very insightful and easy digestible book on digital marketing: ...

Why you should not have a budget for some online channels - John Readman, founder at Ask BOSCO from 2021-07-09T08:10

A question that a lot of markers have: "How much should I spend on a specific channel?". In this episode, Elias has an interview with John Rea...

The game of B2B social media marketing - Julia Shapiro, Director of Sales North America at Oktopost from 2021-06-16T10:22:25

In this episode, Elias has a chat with Julia Shapiro. She is the Director of Sales at Oktopost, a B2B social media management platform. We spe...

A how-to on Influencer Marketing - Antonio Boccanfuso, Chief Content @ Höski from 2021-06-14T16:28:36

In this episode, Elias has a chat with Antonio Boccanfuso on the use of Influencer Marketing by marketers. Antonio is the Chief Content Strate...

How to use personal video in marketing&sales - Darin Dawson, Co-Founder at BombBomb from 2021-06-09T11:44:46

In this episode, Elias discusses the use of personal video in Sales and Marketing with Darin Dawson. He is the Co-Founder and President of Bom...

Funnel marketing in practice - Maddy Martin, VP of Marketing @ Smith.ai from 2021-05-27T10:51:31

In this episode, Elias has a chat with Maddy Martin, the VP of Marketing at Smith.ai. Smith professionally answers business calls, chats, texts, and social messages. She has an extensive backgro...

Marketer: start becoming negative! - Tim Ash | Author of Unleash your Primal Brain from 2021-05-21T12:51:37

"It's not about technology, but all about evolutionary psychology!" is one of the many quotes by Tim Ash in this podcast. Tim is a keynote speaker, advisor, and author of the book 'Unleash your ...

How to: successful digital marketing for law firms - Charley Mann | Great Legal Marketing from 2021-05-05T20:32:58

Is marketing for law firms and attorneys even legal? The only reference on marketing for law firms I had, comes from the hit series 'Better Call Saul' and some John Grisham legal thrillers. In r...

How to select a web design agency and budget for a website - Ray van Hilst | Yoko Co from 2021-04-30T12:23:31

Every four years or so, companies invest in a new website. That's quite some effort and in this episode, Elias has an interview with Ray van H...

Revenue operations: from lead to ledger - Eric Chan, head of partnerships @ Chargebee from 2021-04-28T15:56:54

According to Eric Chan, marketing should actually be called 'Revenue Operations'. That gets marketers to think about revenue that is being brought in and also growth. Eric is the head of partner...

How to adjust your Facebook Ads for the coming Apple iOS 14 update - Bob Regnerus, author of The Ultimate Guide to Facebook Advertising from 2021-04-05T11:04

Apple announced its iOS 14.5 update (available as a beta for now), which includes a lot of updates, including privacy tracking limitations for app builders. This has a big impact on in-app adver...

How to adjust your Facebook Ads for the coming Apple iOS 14 update - Bob Regnerus, author of The Ultimate Guide to Facebook Advertising from 2021-04-05T11:04

Apple announced its iOS 14.5 update (available as a beta for now), which includes a lot of updates, including privacy tracking limitations for app builders. This has a big impact on in-app adver...

Trends in B2B marketing technology in 2021 - Alex Price, Founder 93Digital and FINITE from 2021-03-29T14:06

In this episode, we discuss the trends that Alex Price identified in the research that he has done with his company 93X. Besides being the owner of a UK-based a...

Digital marketing for start-ups: where to put your marketing dollar? - Kevin Urrutia, Founder @ Voy Media from 2021-03-25T15:01

When you're starting a company, specifically in the e-commerce space, competition is fierce and there are only two ways of competing with the big brands: either you're cheaper or you're differen...

Link building in 2021: Tips&Tricks - Dennis Akkerman, CEO @ Seeders from 2021-03-22T13:21:45

In this episode, we'll take a deep dive into link building with Dennis Akkerman. He's the CEO and owner of link building agency Seeders (Zwolle, The Netherlands) and shares his insights with hos...

“CMO’s should own product innovation in 2021” – Pat Sheridan, Managing Partner @ Modus Create from 2021-03-09T18:28:44

CMO’s and their teams use a lot of marketing technology tools that all produce tons of data. Data which can (and should) be used for product innovation, according to Pat Sheridan, at Modus Creat...

Revenue Marketing Series (9 of 9): How to create fans that love you - Jorge Labadie, Strategy Director @ 37°Celsius Brand Consultancy from 2021-02-24T10:31:40

Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about stayi...

Revenue Marketing Series (8 of 9): How to onboard customers like a pro - Mark van Horik, Martech Consultant @ Marketing Guys from 2021-02-22T16:42:36

Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about stayi...

Revenue Marketing Series (7 of 9): How to close deals faster - Elias Crum, CEO/Founder @ Marketing Guys from 2021-02-16T18:05:40

Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about stayi...

Revenue Marketing Series (6 of 9): Sales&Marketing Alignment - David Greenberg, CMO @ Act-On Software from 2021-02-15T11:49:41

Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about stayi...

Revenue Marketing Series (5 of 9): Best practices in lead nurturing - Mark van Horik, Martech Consultant @ Marketing Guys from 2021-02-10T15:30:22

Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about stayi...

Revenue Marketing Series (4 of 9):How to qualify and say no to misfits, Scott Ingram - Host of Sales Success Stories Podcast from 2021-02-08T15:15:40

Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about stayi...

Revenue Marketing Series (3 of 9):How to attract the right leads with Google Ads, Mike Rhodes, founder @ Websavvy from 2021-02-03T11:50:59

Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about stayi...

Revenue Marketing Series (2 of 9): How to create the best customer experience – tips&tricks from Steven van Belleghem from 2021-02-02T12:17:52

Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about stayi...

Revenue Marketing Series (1 of 9): How to define your audience - Elias Crum&Janet Nawijn, Marketing Guys from 2021-02-01T12:48:25

Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about stayi...

Hand-written content in you martech stack? - David Wachs, founder and CEO @ Handwrytten from 2021-01-25T15:15:29

Both B2B and B2C marketers realize and experience that it is very hard to get into people's inboxes. Also, they notice that they need to make an impact when communicating with prospects and cust...

Growth hacks for start-ups - Hamlet Azarian, Sr. Growth Advisor @ Retail Merchant Group from 2021-01-14T11:12:16

How to grow from a start-up to a scale-up, and what growth hacks can help you to achieve that? That's what Hamlet Azarian has helped tons of start-ups with in the last decade. He's the owner and...

Key trends in content marketing for 2021 - Joe Hyrkin, CEO @ ISSUU from 2021-01-08T16:53:28

In the past years, marketers have spent (too) much energy on technical stuff and less and less on the creative part of content marketing. This is about to change in 2021 according to Joe Hyrkin....

How to be successful in eCommerce email marketing - Tyler Sullivan 'Sully', founder @BombTech Golf from 2020-12-15T16:20:19

Email marketing still is the #1 conversion channel for eCommerce businesses. Still, many eCom biz owners don't know how to perform successful email campaigns, neither do they have strategies to ...

Getting things done in marketing (technology) - Darrell Alfonso, Global Marketing Operations Manager @ Amazon from 2020-12-03T14:42:08

It's one thing to formulate and define a marketing strategy, realizing all those ideas in practice is a completely different ballgame. This is exactly what marketers in marketing operations do a...

The future of events in B2B is hybrid. Or is it? - Alon Alroy, co-founder at Bizzabo from 2020-11-26T17:04:22

B2B Marketers really miss live events. It is a great bottom-of-the-funnel way of interacting with prospects and, so far online events have not been able to replace this. So, what's the future of...

3 Martech developments for 2021 - Dan McGaw, Founder @ McGaw.io from 2020-11-19T11:41:12

2021 is around the corner. This year has gone so fast! Time to start looking at some trends for next year. A year that will be great from a martech perspective!

In this episode, Listen

How to create a brand story - Arjun Sen, President @ ZenMango from 2020-11-09T20:24:31

People remember stories, they don't remember facts or figures about your company or products. That's in essence why having a compelling brand story is so important. During this episode,  Listen

A conversational platform for fellow marketers - Pierre Vanderfeesten, Co-Founder @ Brollo from 2020-11-02T20:54:10

In this episode, Elias has a chat with Pierre Vanderfeesten, a fellow Dutchman that co-founded a conversational platform for marketers: Broll...

4 Tips on how to move away from 3rd party cookies before it's too late - Kerel Cooper, SVP Global Marketing @ LiveIntent from 2020-10-30T18:39:29

Starting in 2022, the use of 3rd party cookies will be no longer supported by Google Chrome. During this episode, Elias has a chat with Kerel...

Using interactive content for your holiday season marketing - Saksham Sharda, Creative Director @ Outgrow from 2020-10-21T18:00

The holiday season is coming and online marketers, e-commerce shop-owners and entrepreneurs are ramping up their marketing! During this episode, ...

How your brand reaches people in search - Chris Dickey, CEO and Founder @ Visably from 2020-10-19T21:55:57

During this episode, Elias has a 30-minute chat with Chris Dickey. Chris is the founder and CEO of Visably, a software solution that helps yo...

How to use Facebook Messenger as your chatbot - Vince Benedetto, CEO&Founder @ Automated Dreams from 2020-10-13T17:01:04

During this episode, Elias has a chat with Vince de Benedetto. He is an authority on using chatbots and conversational marketing. Specificall...

How to use location data for marketing - Greg Sterling, VP Market Insights @ Uberall from 2020-10-05T16:33:05

During this episode, Elias has a chat with Greg Sterling. He has a huge background in location-based marketing and geo-targeting. He shares h...

How to select the right email marketing platform - Jordie van Rijn, founder @ Emailvendorselection.com from 2020-09-28T09:29:11

Whether you're a pop and mom shop, an SME business or corporate enterprise, email marketing is probably a  marketing channel that you are using! Which software works best for you and how do you ...

How to organize a successful online event - Katherine Martin, Marketing Manager @ Narrative Science from 2020-09-14T21:31:23

Almost every in-person event is transformed into an online event nowadays. During this episode, Elias and Elias and Mark have a chat with Xenia Muntean, CEO and Fou...

Some marketing technologies are more equal than others...- Oren Greenberg, On Demand CMO @ Kurve from 2020-08-17T16:31:49

In this podcast interview, Elias has a chat with Oren Greenberg, who owns digital marketing agency Kurve in the UK. He's an On Demand CMO and advisory to around 35 start-ups. The great thing abo...

Be human where it counts. Otherwise automate! - Josh&Sam Ovett - MobilePocketOffice from 2020-07-27T11:28:44

If you can automate it: let a system, computer, or process do it! But be human when it counts. This is the motto of Josh & Sam Ovett (father and son) from Pressclo...

How to turn In-Person Events into digital experiences - Interview Peter Bell (Adobe) from 2020-06-26T18:44:16

Whether you like it or not, tradeshows will not be back anytime soon. Nor will other bigger In-Person events. But especially within B2B marketing, these events tend to be bottom-of-funnel or eve...

How to: Let your webinar be the ultimate lead generation machine from 2020-06-08T14:47:27

In this podcast episode we share with you how to organize a lead generation webinar that generates qualified leads in 7 steps. Elias and  Listen

How to grow your business during fast changing times (episode 2) from 2020-05-11T19:00

In this episode, Elias and Mark have a chat together about the experiences of the las...

Marketing&Sales during fast-changing times (episode 1) from 2020-05-08T20:00

In this episode, Elias and Mark have a chat together about the experiences of the las...

Engage with candidates using marketing technology - Interview Jelmer Koppelmans and Jelmer Zuidema, Roadtrip from 2020-05-04T08:50:44

In this episode, Elias has an interview with Jelmer Koppelmans and Jelmer Zuidema, the co-founders of Roadtrip Agency. They do the recruitmen...

Online personalization for B2B - Interview Kirsty Dawe, Webeo from 2020-04-24T16:54:18

In this episode, Elias and Mark have an interview with Kirsty Dawe, Managing Director...

Strategy over tools and attitude over skills - Interview Navid Jafari, Peernova from 2020-04-10T14:20:28

In this episode, Elias has an interview with Navid Jafari, Global Head of Marketing and Communications at Pee...

Invite customers to your story - Interview Evan Knox, Caffeine Marketing from 2020-03-31T08:10

In this episode, Elias has an interview with Evan Knox, owner at Atlanta based Caffeine Marketing. Evan is a certified Elias and Mark have an interview with G’man, the CEO of Aqilliz, a b...

Personal video in B2B Marketing&Sales - Interview Matt Barnett and Oli Bridge from Bonjoro from 2020-02-25T12:55:08

The general opinion about B2B marketing is that it's somewhat behind on B2C marketing. During this podcast, we're going to prove that B2B marketing can be very cool and personal by making use of...

True data driven decision making - Interview Ole Dallerup - Dreamdata.io from 2020-02-11T22:51:01

Online marketing channels generate tons of data. As a marketer, you're responsible for interpreting that data and start acting when necessary. But how can you accurately decide when to take whic...

Best advice in SEO? Be best in what you do!- Interview Sebastian Hovv - Self SEO from 2020-01-28T15:37:11

SEO (Search Engine Optimization) can be a challenging job. It takes lots of time and you'll have to do loads of work to be first at the number 1 page in Google. It's often said: the best place t...

E56: How to get the human factor back in customer contact by automation- Interview Wayne Tuck, Pegamento from 2020-01-15T10:37:12

When you're calling or chatting with a customer contact center, you're likely to be put on hold for several minutes because the agent needs to look up your data in various systems. In this inter...

E55: Marketing automation: all-in-one or best of breed?- Interview Bruce Rowley, RSM Marketing from 2020-01-03T11:52:59

In this episode, Elias has an interview with Bruce Rowley, managing partner at RSM Marketing in Wichita and Kansas City. RSM delivers outsour...

E54: Smart marketing and business tips for start-ups in tech - Interview Ellen Bark, Co-founder Collider from 2019-12-20T11:39:01

In this episode, Elias and Mark have an interview with Ellen Bark. She is the co-founder of Collider and has an extensive background in FMCG with companies including Heineken and SaraLee. Collid...

E53: How to improve conversions by 40% - Interview Lukas Haensch, Pathmonk from 2019-11-28T11:15:37

In this episode, Mark has an interview with Lukas Haensch. He is the fou...

E52: Relationship between branding and martech - Interview Jan-Benedict Steenkamp, University of North Carolina from 2019-11-21T11:40:59

In this episode, Elias has an interview with Jan-Benedict Steenkamp at the University of North Carolina in Chapel Hill. He is an authority in...

E51: Tips on emailmarketing - Interview Frank Strzyzewski and Menno Worst from 2019-11-11T09:28

In this episode, Elias and Mark have a chat with 2 experts in email marketing: Frank ...

E50: Next gen SEO - Interview Steve Wiideman from 2019-11-05T18:02:37

For many marketers, Search Engine Optimization (SEO) is a black box. Everyone knows they should be doing something to improve their search rankings but it's hard to find out what exactly. Steve ...

E49: Building an email marketing dream list as a smallbiz - Interview Ross Jenkins, DigitalME from 2019-10-14T12:03:44

When you're a small business owner, it can be hard to compete with the large players. Especially online. During this podcast, Elias and  Listen

E48: How to organize your best webinar ever! - Interview Daan Schmidt CEO @ Schmidt Communications from 2019-09-25T13:03:25

Organizing a successful webinar is hard. After listening to this podcast, it won't be hard for you anymore! During this podcast, Elias and  Listen

E47: Don't talk about customers, start talking to them! - Interview Michelle Huff, CMO @ UserTesting from 2019-09-17T09:51:11

As marketers, we're not talking to customers as much as we used to. There's an empathy gap between companies and customers. During this podcast, ...

E46: Een toekomstvast marketingteam bouwen - Interview Hans Molenaar, Directeur Beeckestijn Business School from 2019-09-09T14:13:17

*This episode is in Dutch*

In deze podcast heeft host Elias Crum (van Marketing Guys) een int...

E45: Sales enablement in your martech stack - Interview Jake Braly, VP Marketing @ Highspot from 2019-09-05T12:46:18

In this episode, Elias a chat with Jake Braly, VP of marketing at Highspot. Jake has an extensive background at both corporate companies and start-ups. Du...

E44: How marketing can prove its value - Interview Thomas Plocher, CMO at Marketri from 2019-08-01T09:29:33

In this episode, Elias and Mark have a chat with Thomas Plocher. He's a fractional CMO at Marketri and originates from Germany but has lived in several pa...

E43: Sales & marketing alignment in practice - Elias Crum & Mark van Horik @ Marketing Guys from 2019-07-12T15:40:04

In this episode, Elias and Mark discuss a hot topic: sales & marketing alignment. Many marketers and sales professionals talk about the alignment between the departments. What does this look lik...

E42: How to become a segmentation hero using marketing automation - Elias Crum & Mark van Horik @ Marketing Guys from 2019-07-05T13:41:19

Marketing automation is about delivering the right message, to the right people at the right time. In order to achieve this marketing utopia, you'll first need to create a solid foundation of yo...

E41: Let the customer pick you, using intrinsic branding! - Interview Justin Foster and Emily Soccorsy from Root + River from 2019-06-25T14:22:41

Warning: this podcast is not for you!

In this episode, hosts Elias and Mark (both from Marketing Guys) have an interview with Justin Foste...

E40: Op het netvlies van je doelgroep door marketing technology - Interview Ivo Ouwerkerk - Business coach en schrijver from 2019-06-07T12:41:07

*This episode is in Dutch*

In deze podcast hebben hosts Elias Crum en Mar...

E39: Marketing technology in automotive - Interview Paul de Vries - Founder of #DCDW and Spokesperson for Marktplaats Automotive (eBay) from 2019-06-05T10:05

*This episode is in Dutch*

In deze podcast hebben hosts Elias Crum en Mar...

E38: Hoe zet je een succesvolle chatbot op? - Elias Crum en Mark van Horik - Marketing Guys from 2019-05-31T13:09:30

In deze podcast hebben hosts Elias Crum en Mark van Horik (beiden van Marketing Guys) have a chat with David Hirschfeld. David is an entrepreneur that has founded multiple com...

E36: Which martech to use in an international start-up - Interview Louise Doorn - Founder @ HelloMaaS from 2019-05-21T16:04:41

In this episode, hosts Elias and Mark (both from Marketing Guys) have a chat with Louise Doorn. She is the founder of Listen

E35: Realizing exponential online growth by combining passion and technology - Interview Kenny Kline - Co-founder @ BarBend from 2019-04-24T15:42:12

In this episode, hosts Elias and Mark (both from Marketing Guys) have a chat with Kenny Kilens. He is the Co-Founder of BarBend and managing partner at JA...

E34: Conversational marketing, the future in B2B - Interview Mark Kilens - VP of Content and Community @ DRIFT from 2019-04-11T12:11:19

In this episode, hosts Elias and Mark (both from Marketing Guys) have a chat with Mark Kilens. He is the VP of Content and Community at Drift and a former...

E33: Succesvol voorbeeld van marketing automation inzet in B2B - Interview Irma Tetteroo - Marketing Manager @ PANAS from 2019-03-08T17:26:27

-This episode is in Dutch-

In deze podcast hebben hosts Elias Crum en Mar...

E32: How to select the right marketing automation software - Elias Crum & Mark van Horik from Marketing Guys from 2019-02-27T12:58:02

In this episode, hosts Elias and Mark (both from Marketing Guys) have a 15 minute chat on how to select the right marketing automation platform for your o...

E31: Skyrocket conversions using webvisitors data - Interview Ali Riaz - Board member @ Task Analytics from 2019-02-20T12:39:59

In this episode, hosts Elias and Mark (both from Marketing Guys) have a chat with Ali Riaz. He is on the board of Task Analytics, a marketing technology c...

E30: Conversie optimalisatie door personalisatie - Interview Ruud Buijserd- Co-founder van Klue from 2019-02-13T10:08:20

-This episode is in Dutch-

In deze podcast heeft host Elias Crum (van Marketing Guys)...

E29: Buying marketing automation for the 2nd time - Interview Michael Ward - CEO at Net-Results marketing automation from 2019-02-06T12:43:56

In this episode, hosts Elias and Mark (both from Marketing Guys) have an interesting interview with the CEO at Net-Result marketing automation: Michael War...

E28: Marketing automation combined with AI - Interview Suvish Viswanathan - Head of Marketing Europe at ZOHO Corporation from 2019-01-30T15:39:56

In this episode of the marketing technology podcast hosts Elias Crum and Mark van Horik Listen

E27: Marketing Technology in recruitment - Interview Amir Bormand - Founder & CEO at Elevano from 2019-01-23T10:49:42

Finding the right IT people can be a hard job these days. Marketing technology can make the difference here, as does a sophisticated approach. In this podcast, Elias Crum and Elias and Mark have a chat with the founder and CEO of Peter Bell, VP EMEA Marketing at Marketo. Elias Crum (Founder Mark en Elias de volgende events:

• Teru...
  Listen

E21: Interview with the Godfather of Martech Scott Brinker - VP Platform Ecosystem at HubSpot, Editor at chiefmartec.com, Program Chair of MarTech from 2018-11-05T12:18:46

Live interview with Scott Brinker from the Martech Festival which was held on October 31st 2018 in London. Bill McDaniel, ex-Oracle Director of Mobile Marketing Solutions and a ma...

E19: Relevant communiceren met Unless - Martech van Nederlandse bodem! - Interview Sander Nagtegaal (CEO van Unless.com) from 2018-10-23T19:35:48

In deze podcast hebben Elias Crum en Mark van Horik een interview met Sander Nagtegaal, de CEO van Unless.com. Een hele intelligente en bruikbare marketing technology oplossing van Nederlandse b...

E18: How to avoid mistakes when selecting marketing automation - Interview Henrik Becker (Marketing Director at Net-Results Marketing Automation) from 2018-10-17T16:21:10

Henrik Becker has been a freelance marketing automation specialist for years. He has worked with solutions like Salesforce Pardot, Ora...

E17: Wekelijkse update met marketing technology news (Elias Crum en Mark van Horik) from 2018-10-05T13:53:40

Mark en Elias delen hier de laatste trends in marketing technology en de markt op basis van hun ervaringen. Deze week over het bezoek aan Elias van de Technology for Marketing (TFM) in London, h...

E16: Martech tools voor online marketeers - Interview Marko Banfi (marketeer bij XCESS Expertisecenter) from 2018-10-02T00:40:54

In deze aflevering hebben Elias Crum en Mark van Horik een interview met Marko Banfi. Hij is marketeer bij Xcess in Leusden. Marko deelt in dit interview een aantal tools die hij gebruikt in de ...

E15: The future of marketing automation - Interview Olaf Kowalik (Director of Product Management at Act-On Software) from 2018-09-28T10:39:09

In this episode, Olaf Kowalik -director of product management at Act-On Software) shares his vision on the future of marketing automation. Being one of the leaders in the Gartner Quadrant, Forre...

E14: How and why to start a corporate podcast - Interview James Carbary (from the B2B Growth Show podcast and Sweetfish Media) from 2018-09-18T22:44:47

We are delighted to have James Carbary on this show. Elias Crum and Mark van Horik (both from Marketing Guys) who are doing the interview are both big fans of, and always feel inspired by the B2...

E13: Klipfolio's practical use of marketing automation- Interview Phil Gamache (marketing automation manager @ Klipfolio) from 2018-09-12T12:48:59

In this episode, we have an interview with Phil Gamache, the marketing automation manager at Klipfolio. Phil has over 5 years experience in the martech field, using platforms such as SalesForce ...

E12: Marketing automation en samenwerking Marketing & Sales bij AFAS Software- Interview Jop Hessel (online marketeer @ AFAS) from 2018-09-05T13:18:07

In deze aflevering hebben we een interview met Jop Hessel, online marketeer bij AFAS Software. Hij zal een presentatie verzorgen op Marketing Technology Day 2018 op 11 oktober. In deze podcast g...

E11: Marketing automation implementatie bij Flynth Accountants & adviseurs- Interview Chantal Hulst (online marketeer @ Flynth) from 2018-08-29T16:47:59

In deze podcast hebben hosts Mark van Horik en Elias Crum een interview met Chantal Hulst.

Zij is sr. online marketeer bij Flynth Accountants & Adviseurs en is bezig met de imple...

E10: Marketing Automation integreren met CRM - Interview Ernst Peter Tamminga (XCESS Expertise Center) from 2017-11-10T11:44:29

In deze podcast interviewt Elias Crum van Marketing Guys (www.marketingguys.nl) de CEO van XCESS Expertise Center (www.xce...

E9: Trends in Marketing Automation - Interview with Bill Pierznik (Act-On Software) from 2017-10-31T18:24:06

In this Marketing Technology Podcast, we have an interview with Bill Pierznik, Sr. VP of Business Development and General Counsel at Act-On Software. Bill will visit Marketing Technology Day in ...

E8: Data is het nieuwe goud - Interview met Levi Witbaard (OBI4wan) from 2017-10-28T11:20:22

In deze editie van de Marketing Technology Podcast een interview met marketing manager Levi Witbaard van OBI4wan: de tool voor social media monitoring, webcare, messaging, publishing en social anal...

E7: Best practices in e-mailmarketing - Interview met Robert Rebergen (E-Village) from 2017-10-20T16:17:45

In deze marketing technology podcast een interview met Robert Rebergen, managing partner bij E-Village e-mailmarketing. E-Village heeft een professioneel e-mailmarketing platform: Clang! Een van de...

E6: De mogelijkheden van chat voor online conversie - Interview met Nick Blom (LiveChat Service) from 2017-10-14T21:20:48

Wist je dat maar lieftst 3% van je bezoekers een chat zou starten als je die pro-actief zou aanbieden? Zowel voor sales als service doeleinden is chat een geweldig middel om van bezoekers tevreden ...

E5: Marketing automation implementatie learnings van The Datacenter Group - Interview met Lisa da Licho en Mir Verkaaik from 2017-10-06T13:41:52

In deze editie van de Marketing Technology Podcast hebben we een interview met het marketingteam van The Datacenter Group. Zij hebben het afgelopen jaar de implementatie van een marketing automatio...

E4: Wat marketing technology doet voor PAL-V, de eerste vliegende auto ter wereld - interview met Marco van den Bosch, Marketing Directeur Benelux van PAL-V from 2017-09-29T16:20:38

In deze 4e editie van de marketing technology podcast hebben we een interview met Marco van den Bosch, marketing directeur Benelux van PAL-V: de eerste vliegende auto ter wereld. Marco vertelt hoe ...

E3: Realtime dashboarding - Marketing Technology interview with Igor Jurgens from Klipfolio from 2017-09-22T19:12:08

In this marketing technology podcast we have an interview with Igor Jurgens on realtime dashboarding. Igors works at Klipfolio. During Marketing Technology Day 2017 in Amersfoort (The Netherlands) ...

E2: Adaptive journeys & artificial intelligence - interview with Jenny Beibl from Act-On from 2017-09-15T17:50:09

In our marketing technology series we're doing an interview with Jenny Beibl, EMEA Channel Manager at Act-On Software. She's telling us about adaptive journeys & artificial intelligence.

E1: Trends in Marketing Technology from 2017-09-10T16:44:03

In deze eerste aflevering van de Marketing Technology podcast een interview met Mark van Horik, Marketing Technology Specialist bij Marketing Guys. In het interview bespreekt Elias met Mark de laat...