When social media is a gift for new businesses in the holiday shopping season - a podcast by Marketplace

For Ruben Trujillo, coffee is not just a beverage, it’s his passion. He spent several years working as an English teacher in South Korea, getting deep into the coffee culture there. When he returned to the U.S., he decided to start his own business, Cafe Emporos, selling selling pre-filled personalized coffee filters. Trujillo shares his story and tells how TikTok marketing really launched his business.

 

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