Podcasts by Mastering Video Content Marketing

Start Boldly! from 2020-02-26T08:00:02

A lot of clients and creators just don't know where to start their story when it comes to creating compelling and engaging videos that actually attract, engage, delight and drive audiences to ac...

Look Outside Your Own Field For Inspiration For Your Video from 2020-02-26T07:57:59

Whenever Creative Director Thomas J Elliott meets with new clients or prospects many of them ask him where they can find ideas for their video content.  

In a similar vein when many ...

Too Expensive! from 2020-02-26T07:54:41

When choosing the right partner (be they an agency, production company or freelancer) determining what is the right price for the services and solutions can be difficult for many clients to meas...

Choosing An Aspect Ratio from 2020-02-26T07:49:34

Choosing your aspect ratio is a key element in determining your film’s composition and mood.   

Can you compose and light wider shots?   

Do you want to focus t...

Learning From Your Video Mistakes from 2020-02-26T07:41:47

In this latest episode of mastering video marketing for APV, Creative Director - Thomas J Elliott is going to be talking about video mistakes and how you as a brand, business, organisation or in...

Idea Vs Budget from 2020-02-26T07:38:11

Following on from Harry Pang's last episode on determining your budget for your video content, Thomas J Elliott's episode today for APV's mastering video marketing series is all about understand...

Determining Your Budget from 2020-02-26T07:34:36

Whether you are thinking about how much to spend at the supermarket on groceries or how much you need to spend on video content marketing there is one crucial factor that shouldn't be overlooked...

Who's Your Audience? from 2020-02-26T07:31:52

When briefing in a new video the first question you should always ask is who is your audience?  

Sadly a lot of people will answer this question with: “This video should appeal to ev...

Give Away Useful Information To Your Audience For Free from 2020-02-26T07:29:39

In today's episode Harry Pang - Head of Content and New Business Development is going to share with you a free tip on how beneficial it can be to give away useful information to your audience fo...

Think About The Visuals First from 2020-02-26T07:27:29

In this episode of mastering video marketing video from APV, Creative Director Thomas J Elliott - 艾湯姆 is going to be talking about something that should be logical but always seems to be forgott...

Content Marketing Is A Long Term Commitment from 2020-02-26T07:24:32

In today's episode from APV on mastering video marketing, Thomas J Elliott - 艾湯姆 is going to be talking about how Video Content Marketing is a long term commitment and those who truly want to ma...

Too Much Voice Over! from 2020-02-26T07:19:48

You can probably imagine how thoroughly irritating it would be if someone followed you around all day and just spoke out loud every action you performed during the day...  

"You are ...

Start By Answering Why from 2020-02-26T07:16:17

When creating a piece of effective video content many people struggle with just how to start.  

In today's episode from APV, Daniel Clarke - Executive Producer at APV Clubhouse is go...

Building Your Employer Brand Through Video from 2020-02-26T07:12:20

Marketing your organisation can at times feel like a full contact sport.   

You find yourself and your brand trading blows with your competition every day for market share and t...

My Boss Won't Like It, Or Understand from 2020-02-26T07:10:12

The internal approval process for any video project can be challenging for even the most experienced marketing and communications experts.  

Fear of what others may think...

Having an Idea and Executing It from 2020-02-26T02:54:02

Today's episode from APV (as part of our mastering video marketing series) features creative director Thomas J Elliott and is all about the difference between having an idea and executing it wel...

What Is A Teleprompter And How Do I Use One? from 2020-02-26T02:50:48

In today's episode from APV of mastering video marketing, APV Clubhouse Executive Producer - Daniel Clarke is going to share with you what a teleprompter is and why, when and how you should use ...

Too Many Product Features, Not Enough Benefits from 2020-02-26T02:47:48

If you want to learn the key to make a really great product video, then don't start settling in to the midweek slump just yet & instead take a moment to listen to today's episode of Masterin...

Leveraging Event and Conference Talent For Your Videos from 2020-02-26T02:45:32

In todays episode from APV, Creative Director Thomas J Elliott - 艾湯姆 is going to share with you some thoughts and practical tips on how you can better leverage talent you have speaking at events...

Daily Video Content: Don't Be Pre-Occupied With Perfection from 2020-02-26T02:40:26

In today's episode from at APV of Mastering Video Marketing, Daniel Clarke - Executive Producer at APV Clubhouse is going to share one of the lessons we have already learned in preventing intern...

Creating Appointment Viewing For Your Audience from 2020-02-26T02:31:58

What is the first thing that happens when your favourite Netflix or HBO show is released?  

You either make an appointment with your TV, iPad or Phone to sit down and binge watch tha...

Testimonial Videos from 2020-02-26T02:29:28

In today's episode from APV (as part of our mastering video marketing series), Head of Content and New Business Development Harry Pang is going to share some valuable insights into the often ove...

Quick Distribution Tip: Adding Video To Your Email Signature from 2020-02-26T02:27:18

Today's episode on mastering video marketing is from Daniel Clarke, Executive Producer at APV Clubhouse.  

Its a quick distribution tip on how adding video to your email signature ca...

You Don't Need A Story? from 2020-02-26T02:24:19

In today's episode of mastering video marketing from the team at APV, Creative Director Thomas J Elliott is going to share with you a story about an amusing myth busting video he watched recentl...

Too Damn Long, Not Enough Value! from 2020-02-26T02:21:06

So in today's episdoe from APV,  we are kicking off a series of tips that highlight ten common reasons why your videos (whether they be user/self-generated or more polished internal and ext...

You're too premium! from 2020-02-26T02:17:33

In today's episode Head of Content and Business Development Harry Pang is going to share some thoughts that many clients have on choosing a prospective partner to create their visual content. &n...

What David Mamet Knows About Video and Why You Should Listen! from 2020-02-26T02:15:26

In today's episode, Creative Director Thomas J Elliott is going to share 5 quick tips from David Mamet, playwright, author, screenwriter and film director about visual storytelling and how to un...

How Do You Use Story In A Corporate Video? from 2020-02-26T01:58:26

In today's latest episode of mastering video marketing from the team at APV, Daniel Clarke - Executive Producer at Clubhouse is going to answer a question many brands, businesses, organisations ...

Why Is Talent So Expensive? from 2020-02-26T01:55:47

A question the team APV (and we are sure many other agencies and production companies) are always asked when quoting on acting talent for a video project is “Why is talent so expensive?”  <...

Killing Your Darlings - Understanding Editing from 2020-02-26T01:54:27

Many videos you watch feel too long...  

They feel too long because they are too long...  

They are unfocused and their objective and clarity get lost on the audience. &n...

We Get That You Know That You Need Video... Now What? from 2020-02-25T09:51:45

Many people are still having the conversation that you "need" video...  

Like us you've probably had or heard this conversation well over a million times by now...  

Isn'...

What is a 360 Video? from 2020-02-25T09:49:01

In today's episode on mastering video content marketing from the team at APV, Daniel Clarke - Executive Producer of APV Clubhouse breaks down 360 Video, what it is, what it is good for and how y...

Not Local Enough? from 2020-02-25T09:47:38

A challenge for many multinational and international brands, businesses, organisations and institutions branching out into new marketplaces is how to retain their identity and the DNA of their b...

All Stories Are Fundamentally About Problems from 2020-02-25T09:39:24

In today's episode from APV, Creative Director Thomas J Elliott - 艾湯姆 is going to talk to you about intention and obstacle in drama and how it can help you develop more engaging and entertaining...

This Does Not Need To Be Fancy from 2020-02-25T09:37:54

How often have you used or heard the words "This doesn't need to be fancy" when briefing in a new project?  

In todays episode from the team APV, Daniel Clarke - Executive Producer a...

Five things a KOL of Influencer must have to have influence from 2020-02-25T09:27:13

Brands, businesses, organisations and institutions are always looking for better ways to connect and create content with KOL's and Influencers who resonate with their audience.  

In ...

How Often Should I Be Doing Video? from 2020-02-25T09:24:54

A question often asked from global organisations to local organisations of all sizes and scales is:  How Often Should I Be Doing Video?  

While many organisations create content...

Having A Content Calendar from 2020-02-25T09:21:45

We all know its super important to plan our content.  

When it comes to producing a piece of Visual Content (video or animation) and you want that video to captivate, educate, entert...

How Do I Build My Video Assets? from 2020-02-25T09:18:15

Making a video can at times seem costly.  

People often look at their budget and think to themselves:   "Well if that is the cost of a single video campaign... How will I e...

How To Visualise A Story from 2020-02-25T09:15:29

When it comes to creating video and animation, many potential clients (and even some long standing clients) will often tell us that they struggle with or don't know how to visualise a story. &nb...