MPM 052: Building Consumer Subscription Products into Successful Businesses, featuring Gyanda Sachdeva, VP Product at LinkedIn - a podcast by The Product Management Experts at Sequent Learning Networks

Consumer subscription business models are sometimes quite difficult. Consumers – and we’re all guilty of this – expect so much for free these days when it comes to content, technology and online services, that it can be a steep mountain to climb for subscription products to become economically successful. The value must be proven initially in order for consumers to take that first step into paying for a product, but then we have to continue to show value for users to keep subscribing. This constant decision-cycle requires an ongoing, validated value proposition, even more so than other types of products.

Further episodes of Masters of Product Management

Further podcasts by The Product Management Experts at Sequent Learning Networks

Website of The Product Management Experts at Sequent Learning Networks