MPM 055: Jobs to Be Done, a conversation with Brian Rhea - a podcast by The Product Management Experts at Sequent Learning Networks

You’ve likely heard of the Jobs to Be Done theory, popularized by Harvard Business School professor Clayton Christensen. Jobs to Be Done is a framework for better understanding customer behavior. 
The theory being that customers don’t buy products, they hire those products to do a job. As Theodore Levitt said in the 1960s, “People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.”

Further episodes of Masters of Product Management

Further podcasts by The Product Management Experts at Sequent Learning Networks

Website of The Product Management Experts at Sequent Learning Networks