The Most Important Driver For Best Selling Authors- Justin Cohen (5 Time International Best Selling Author) - a podcast by Matt Brown Show

 

Pitching. In any pitch for new business, it’s not the best product that wins but the best pitch. Whether you’re looking for clients, investors or employees, you need to know how to pitch your products, services and ideas in a way that is most likely to secure you the deal. Justin Cohen’s internationally acclaimed six-step formula is designed to do just that. Justin is the author of 4 books and 8 audio books. He hosts a CNBC Africa TV show in which he interviews some of the world’s top experts on success. As a leading authority on human potential, with a postgraduate degree in psychology, Justin Cohen speaks and trains in the fields of motivation, sales, customer service and leadership. Over the past seventeen years he has presented in 20 countries, and in virtually every industry, to an average of 8000 people annually. Justin is a Certified Speaker Professional and a Southern African Speaker Hall of Fame inductee. Having taught and refined his Pitch To Win program for five years, and having helped win numerous multi-million dollar deals in that time, I am thrilled to let you in on Justin’s secrets for success in the Pitch To Win book in this episode of the Matt Brown Show. Strap yourselves in for a cliff hanger! 

Taken From MBS(Episode 146): 

https://www.youtube.com/watch?v=XptCFB2mgJw

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