The Power Of Podcasting With Jeff Large - a podcast by Matt Brown Show

 So just yesterday I was catching up on the Joe Rogan show and Jo was chatting to Gary V about podcasting. Jo shares my sentiments about podcasting exactly and to quote him exactly he said “Radio is fucked”. Allow me to explain. With podcasting you don’t have to listen to adverts, traffic reports, or miss your favourite shows. A podcast you can be streaming it on your TV, then in your car and then while you run later that day. It’s always on demand and most importantly on your terms. But how big is the podcast market in South Africa and what is the big opportunity for entrepreneurs in this space? Well, towards the end of last year, my team and I undertook the largest independent research initiative into SA podcasting. It was supported by online and mainstream media across the country over a period of six months and resulted in capturing the podcast media consumption data of over 15,000 respondents. Here are some of the headlines and key findings. The addressable market for podcasting is 16 million people, approximately 6 million South African's listen to podcasts on a weekly basis and further 9 million listen to podcasts on a monthly basis. Approximately 80% of South African's listen to the majority of a podcast and perhaps the biggest indicator of growth is that Podcast consumption has grown by 50% in the past 12 months alone. This then represents a massive opportunity for entrepreneurs to go out there and build their personal brands through the medium of podcasting. To find out how to do this I reached out to Jeff Large the CEO of Come Alive Creative to explore what is happening in America in terms of podcasting and what he has learnt producing podcasts his clients. One more thing, if you’d like to get the rest of the data on SA podcasting you can do that by heading over to my blog at mattbrownmedia.com). 

Taken From MBS (Episode 112): 

https://www.youtube.com/watch?v=MKW2VoBEsLo

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