Rethinking Membership: The Interview (Part 2) - a podcast by MCI Group

Part 2 of this three-part interview, this is a candid interview with Nikki Walker discussing her recent blog post "Rethinking Membership as a Global Engagement Model" on http://GrowGlobally.org. Nikki asks that organizations catch up to the demands of the modern consumer by reconsidering members needs and values and evolving (segmentation, customization and differentiation) member services and benefits.

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