38 - The Art of Story Selling with Yara Golden - a podcast by Charity Majors - Author | Entrepreneur | Personal Development Junkie | Succ
from 2019-07-15T19:00
Key Takeaways:
- Trust your gut and find your own way
- Connect on an emotional level
- Storytelling Framework (6-steps)
1. Assume familiarity
2. Curiosity based pattern intent (subject lines/headlines)
3. High drama
4. Guide their epiphany
5. Give your reader the WIN
6. Ask them about it
- Vulnerability - feeling small but to everyone else, you are strong
- Permission to allow the hard/happy memories to be happy
- Stepping stones instead of stopping points
- Imposter syndrome
- What's useful and what's not useful for you
- Unapologetic position/ownership as a "coach"
- Keep going
- Becoming the person in "the gap"
- "The thing that leads to the thing..."
Guest Bio:
Yara started in online business as a Relationship Coach, but as she worked with couples in strained relationships, she discovered something Ishe just couldn’t ignore...
Most relationships struggle because of BAD communication.
She became obsessed with figuring out what makes someone a GREAT communicator, and realized that a simple shift in the way we communication with each other can dramatically repair and build—not just personal relationships, but entire businesses.
As it turns out, the same is true for Entrepreneurs. Most entrepreneurs struggle in business because of BAD communication with their customers and audience.
She started writing story-based pieces for businesses in order to help them bridge the communication gap between the entrepreneur and their audience, and watched as all their businesses exploded with new customers.
Connect with Yara:
Website: http://www.yaragolden.com
Social Media Links:
Facebook: www.facebook.com/MyCoachYara
Instagram: www.instagram.com/theartofstoryselling
Email: Yara@yaragolden.com
---
This episode is brought to you by my Meant For More Challenge...14-days to Unshakable Confidence. If you are feeling stuck, if you are tired of playing small or dimming your light...if you are READY to OWN THE ROOM - any room that you walk into, I invite you to join my Meant For More Challenge! Head over to WeAreMeantForMore.com to find out more…
--------
Be sure to visit my website at CharityMajors.com
And come hang out with me on social media -
@CharityMajors on Instagram and Charity Majors on Facebook.
https://www.instagram.com/charitymajors/
https://www.facebook.com/CharityMajorsFanPage/
Join my FREE FB Group: http://www.charitymajors.com/meantformoretribe
I look forward to connecting with you!
xoxo - Charity
Further episodes of Meant for More Podcast with Charity Majors
Further podcasts by Charity Majors - Author | Entrepreneur | Personal Development Junkie | Succ
Website of Charity Majors - Author | Entrepreneur | Personal Development Junkie | Succ