25 - Gerry D'Angelo, Procter&Gamble - a podcast by ID Comms

How can you be an effective media director in a complex and fast-moving media industry? 

This is just one of the insights shared in this #MediaSnack Meets with Gerry D'Angelo the Global Media Director of P&G, the world's largest advertiser. 

We cover a lot of ground quickly in this special episode and Gerry shares a ton of his wisdom and insight learned through 20 years rising to the very top of the industry. 

• What does a Global Media Director do?
• How ad fraud is still a major concern for advertisers
• You should treat a media budget like your own money
• How to manage internal stakeholders and improve their knowledge of media
• The importance of defining your company's operating model for media within the marketing organization
• The challenges and opportunities that come with corporations placing increased scrutiny on how media dollars are invested
• How marketers are approaching the threat of 'direct to consumer' brands
• What are the skills that make a good modern media director?
• Gerry's approach to the trend for in-housing

Finally, we discuss whether, in a world in which media will increasingly be bought in a biddable / auction process, large scale still matters to large advertisers or will they lose their competitive advantage?


Episode links:

Gerry D'Angelo LinkedIn

Gerry D'Angelo Twitter @gerrygdangelo

How Brands Grow by Byron Sharp

Interview with Gerry D'Angelo at Festival of Media - May 2017 - Media Transparency: Clean up the Supply Chain to Invest in Growth

Further episodes of #MediaSnack MEETS

Further podcasts by ID Comms

Website of ID Comms