32 - Rob Rakowitz, Mars - a podcast by ID Comms

How can you make your company the best at media?

What is the roadmap and actions you need to take to transform the complex media operations of a major company?

How do you inspire success and drive change within a giant global marketing organization like Mars Incorporated?

These are just some of the amazing insights shared in this #MediaSnack Meets with Rob Rakowitz the Global Media Director of Mars, one of the world's largest advertisers. 

We get tips from Rob on:

• The role of the global media director
• How to prioritize your time to be most effective
• The importance of having CMO who is interested in media
• How to align support across a large company to drive change
• Finding motivation for successful teamwork 

Rob also shares his huge passion for promoting 'Media Sustainability' to protect the long term health of the global advertising industry.


Episode Links:

Rob Rakowitz LinkedIn

Rob Rakowitz Twitter

The Global Alliance for Responsible Media

Truth, Lies & Advertising by Jon Steel

Hooked by Nir Eyal

Space Race by Jim Taylor

Bob Hoffman, aka The AdContrarian 

Scott Galloway 'The FOUR'

Rob Norman Twitter

Further episodes of #MediaSnack MEETS

Further podcasts by ID Comms

Website of ID Comms