Podcasts by Medical Device Success - Your Success is Our Mission!

Medical Device Success - Your Success is Our Mission!

Strategies and tactics to help medical device professionals succeed in their work and careers.

Further podcasts by Ted Newill

Podcast on the topic Management

All episodes

Medical Device Success - Your Success is Our Mission!
Episode 86 – How an AI Design Team Helps Medtech with Moshe Safran, PhD from 2022-04-11T01:51:42

I will start with a Question - Does a MedTech product have to have AI as a direct component to be considered enhanced by AI? The answer is “No”. AI can contribute to the success of a product or ser...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 85 – Bringing AI into Healthcare Delivery with Ron Li, MD, Stanford University from 2022-04-03T16:39:49

Some of you that are old enough will remember when doctors, clinics and hospitals were complaining about implementing electronic medical records which we now call EMR.  EMR then advanced and became...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 84 – In the AI C-Suite with David Golan, CTO and Co-Founder of Viz.ai from 2022-03-20T21:15:56

Then the FDA team had an “Aha!” moment! At first, the meeting didn’t start off that well.  The FDA heard the term “artificial intelligence” and were immediately skeptical.  Then the Viz.ai team hit...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 83–AI in Radiology and MedTech, a Researcher and Clinician’s Perspective with Paul Yi, MD from 2022-03-13T22:52:07

  In 2016, Geoffrey Hinton, PhD, famous for his work on artificial neural networks said, “It is quite obvious that we should stop training radiologists”.  Well…it just so happens that we are still...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 82 – Ukraine Health-Tech, What You Didn’t Know from 2022-03-07T01:20:48

  Do you know two of the big successes in Ukrainian startups?  They are nearly household words in North America. As the tragedy in Ukraine unfolds, what many don’t know is how robust the Health Te...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 81 – In the C-Suite with Joseph Mocanu, PhD, Founder, Verge Healthtech from 2022-02-28T01:18:16

“Healthcare is super broken pretty much wherever you are living right now. What would the world look like if it wasn’t?” Joseph is seeking out and funding the answers across five continents.  Read ...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 80 – Big Roles for Inside Sales in MedTech with Mike Sperduti, CEO, Emerge Sales from 2022-02-13T19:53:30

MedTech sales and sales processes have been dramatically reshaped by the pandemic.  Many of these changes will be permanent.  One such change is the recognition of the importance and effectiveness ...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 79–Foundation of AI in Healthcare and MedTech with Jonathan Chen, MD, PhD, Stanford from 2022-02-06T23:50:57

Let me start out with a factoid.  Every day…let me repeat those two words…Every day data from over 70 clinical trials and 11 systematic reviews are published.  How in the world are clinicians and h...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 78 – Paying It Forward in MedTech with Marissa Fayer, Founder of HERhealthEQ from 2022-01-31T01:56:26

What percentage of death due to cervical cancer are in 3rd and 2nd world countries?  You will be shocked by the answer.  It is inexcusable considering how simple the test is to detect it.  HERhealt...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 77 – An Introduction to AI in MedTech with Bertalan Meskó, MD, PhD from 2022-01-23T23:00:33

Let me lead off with three questions: Do you know the 3 levels of artificial intelligence?Do you know the 4 major methods of machine learning? Do you know the 3 medical specialties with the gr...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 76 – Intro to Value-Based Care Part 2 with Barbara Strain from 2022-01-16T23:10:28

What can MedTech companies do to be constructive, profitable and value-added participants in the shift to Value-Based Care? The big companies are all over this.  They have entire departments devote...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 75–Intro to Value-Based Care Part 1 with Barbara Strain from 2022-01-09T22:58:19

Understanding this important subject is part of knowing your customer. Here is a factoid from today’s conversation, the sickest 5% of the US population consumes 50% of healthcare resources.  One of...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 74–Knowledge is Power in MedTech – A system for knowing your customer, market and industry from 2022-01-03T01:57:09

Let’s get the new year off to a good start and know our customer, market and industry better than your colleagues and competition.  Let's create a knowledge gathering system for you. It will pay of...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 73–Strategic Planning Part 2 for Companies and Individuals – Strategies and Tactics from 2021-12-12T21:25:36

“Employees at three out of every five companies rated their organization weak at execution…” This was one result of a Harvard assessment of employees from more than 1,000 companies, governments and...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 72 – Career Success in MedTech Startups with Jim Surek, VP Sales, ExplORer Surgical from 2021-12-05T23:52:41

“You told me the opposite of what I have been told by everyone else about how they would attack this market.” Said one CEO to Jim during an interview.  Jim got the job and helped lead this company ...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 71 Strategic Planning Part 1 for Companies and Individuals from 2021-11-22T00:38:52

Only 23% of companies follow a formal strategic planning process.  Companies with strategic plans are 12% more profitable.  The big MedTech companies are in the final phases of the 2022 strategic p...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 70–In the C-Suite with Patricia Zilliox, CEO, Eyevensys from 2021-11-15T01:59:40

Today’s guest is Patricia Zilliox, CEO of Eyevensys, a clinical stage biotechnology company based in Paris, France and Dallas, Texas. Patricia is running a very exciting startup that combines a med...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 69–Back to the Front Line of MedTech Sales with Chip Helm from 2021-11-07T22:08:21

Today we head back to the front line of sales with my guest Chip Helm, Account Executive, Government Accounts for Cook Medical.  This is a great conversation. Chip is passionate about sales as a ca...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 68–Building Success Models in MedTech from 2021-11-01T01:38:10

One of the most common pieces of advice I give to those asking for help on a variety of challenges is to “build a Success Model”.  This advice has been given to a wide variety of MedTech Executives...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 67 – Mastering Influence and Authenticity In The New Normal with Shelly O’Donovan, CEO, Authentic Influence Group from 2021-10-24T11:00:26

“The worst thing is not that someone has a bad impression of you. The worse thing is that someone has no impression of you!”This is my favorite quote in my conversation with today’s guest, Shelly O...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 66 – Game Changing Subcategories and Storytelling in MedTech with David Aaker, PhD from 2021-10-18T00:17:11

“It is a big fallacy that your audience is rational” Our guest today is David Aaker, PhD, considered by some to be the Father of Modern Branding.  In this episode we are talking about creating gam...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 65 – Big Changes and High Demand in MedTech Recruiting with Paula Rutledge and Chris Miclot, Legacy MedSearch from 2021-10-10T22:11:53

“More change in the last 18 months than in the past 30 years.” Over 30 years ago, Paula began her career in the medical device industry and in 2005, founded Legacy MedSearch and turned it into one...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 64 – Riding the Technology Adoption Life Cycle Curve in MedTech with Geoffrey Moore, Author, Crossing the Chasm from 2021-10-03T18:46:06

This is a special episode.  Our guest today is Geoffrey Moore, Author of Crossing The Chasm: Marketing and Selling Disruptive Products to Mainstream Customers which is on Inc. Magazines list of top...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 63 – In the C-Suite with Daniel Cloutier, CEO, LOK Corporation from 2021-09-26T21:58:42

Understanding how the worldwide distribution ecosystem works is a must for any MedTech professional. This conversation with Daniel Cloutier provides a window into this world and how LOK brings valu...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 62 – Digital Caffeine for Zoom Fatigue in MedTech with VidiPlus from 2021-09-12T19:33:29

Want your virtual prospecting to stand out? Bring your virtual presentations and messaging to life. This digital technology from VidiPlus will help. Dror Benjamin, CEO and his team have created a w...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 61 – A BrandRx For MedTech with Matthew Ray Scott, FEED. The Agency. from 2021-09-05T21:05:19

In other words, a brand prescription for MedTech. Matthew has walked the walk. Or, maybe I should say conquered the mountain of marketing and sales challenges. He says, “It’s the only thing busy do...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 60 – The Covid State of Mind of Our Doctors…Our Customers from 2021-08-22T21:23:49

This survey gives a unique look into the minds of these doctors and their practices.  And, it has implications for MedTech sales and marketing for the remainder of 2021 and beyond. 

Listen
Medical Device Success - Your Success is Our Mission!
Episode 59 – The New Art&Science of MedTech Sales from 2021-08-16T01:21:03

Is sales an art or a science or a bit of both?  And, how has the art and science changed in the past year?  Some key trends in MedTech have accelerated due to the pandemic that will affect the art ...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 58 – In the C-Suite with Jeff Levine, CEO, Advanced Scanners from 2021-08-09T02:48:22

“If you point me at a target, I’ll get there’’ says Jeff.  That includes succeeding at his first job in the life sciences as CEO of the startup, Advanced Scanners. This is a very interesting interv...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 57–MedScout – Helping Your Sales Team Prospect and Sell, A Revenue Intelligence Platform from 2021-08-01T22:26:57

You all know that data, properly configured can help your sales team.  However, this data can be very expensive and may not be configured in a way that is easy for your sales team to use.  Enter Me...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 56 – The Influence of Population Health on MedTech with Joseph Schulman, Senior VP Population Health and Business Transformation from 2021-07-25T22:39:53

First, we define Population Health.  Then we talk about its influence on MedTech.  In the USA, Population Health is NOT the same thing as Public Health.  One can influence the other.  However, Popu...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 55 – Driving Sales with Physician Micro-Marketing in MedTech from 2021-07-18T21:54:41

Do you know which digital platform is most effective in targeting physicians?  Is it LinkedIn, Facebook, Instagram, Twitter or TikTok?  In a few minutes, you will know the answer.  The pandemic cau...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 54 – The Impact of Health Research and Economics on MedTech Market Access and Success with April Zambelli-Weiner, PhD from 2021-07-04T20:58:24

“Failure to plan for market access early is one of the key causes of company underperformance and failure”, according to April whose team at TTi Health Research&Economics has helped companies recov...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 53 – The MedTech Sales Process for Success from 2021-06-28T00:11:44

Where does the MedTech Sales process get in trouble?  It is in the Presentation step of the process.  On the surface the Presentation step sounds simple.  It is not.  With new concept technologies ...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 52–In the C-Suite with Clay Steves, CEO, Habakkuk from 2021-06-20T13:08:12

THRIVE! As an orthopedic distributor in the midst of the pandemic what do you decide to do?  Clay’s answer is THRIVE!  That was Habakkuk's theme word for 2020.  Think this is corny? It isn’t. Furth...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 51 – In MedTech Sales Don’t Fight the Technology Adoption Life Cycle Curve from 2021-06-13T21:58:29

Fight the Technology Adoption Life Cycle Curve and you will lose.  It is science. Why do MedTech leaders and sales and marketing pros continue to fight the TALC Curve?  And, why am I bringing it up...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 50 – The Four Forces Shaping Healthcare with Mark Dixon from 2021-05-30T21:50:41

How will the Four Forces shaping healthcare affect your sales and marketing strategies and tactics?  Do you know how these forces align with the “Triple Aim”?  Mark Dixon once led one of the larges...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 49 – Prospecting in the MedTech New Normal from 2021-05-23T23:15:22

“What advice do you have related to prospecting for new customers in this new normal?” This is the most frequent question I get from MedTech executives, sales leaders and field salespeople.  You ca...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 48 – In the C-Suite with Marc Oczachowski, CEO, EDAP TMS from 2021-05-09T21:06:22

We venture to Lyon, France to learn how Marc and his team fresh off a $28 million raise are setting the stage to dominate High Intensity Focused Ultrasound (HIFU) for prostate cancer.  We also talk...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 47–MedTech “Journeys” To Fill the Sales Funnel from 2021-05-02T21:53:06

Matthew Vernhout, VP of Deliverability, NetCore, walks us through what “Journeys” are and how they can help with prospecting for new customers and nurture current customers.  This is part of the Me...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 46 – In the C-Suite with Will Gray, VP of Marketing and Commercial Operations, Corporate Accounts, Boston Scientific from 2021-04-21T22:45:13

Improvise, Adapt and Overcome. He started out as a Marine officer. This included time on the streets of Mogadishu, Somalia. He carried these Marine leadership values into Frito Lay and then Boston ...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 45 – CRM2 – Going From CRM to Sales Force Automation from 2021-04-14T22:10:54

In Episode 35 we laid the CRM foundation. Today we build on that foundation and begin to move into Sales Force Automation and Marketing Automation.  This is where SFA and MA can start working hard ...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 44 – In the C-Suite with Arnoud Snepvangers, CEO, Eaglet Eye from 2021-04-07T22:19:49

Covid may have caused some sleepless nights for Arnoud in 2020.  But his response with the use of Demand Generation Tactics and Learning Management Systems set Eaglet Eye up for a strong second hal...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 43 – In the C-Suite with Patrick Kothe, CEO, EM Device Lab from 2021-03-30T21:37:04

“In order to grow, you have to master what you are doing today”. Career advice from Patrick Kothe. Pat has led EM Device Lab down a brilliant development path where they “productized” a current sta...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 42 – In the C-Suite with Jennifer Fried, CEO, ExplORer Surgical from 2021-03-14T20:34:53

Surveys indicate that virtual support in the operating room and procedure room is here to stay. From the “back of a napkin” to commercialization, Jennifer Fried has led the ExplORer Surgical team t...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 41 – Bridging the Virtual Gap – Connecting with Customers on Camera from 2021-03-07T21:24:09

Talking and listening on-camera are not natural skills. MedTech sellers have rapidly been trained to adopt new tools, new platforms and fresh messaging they need to succeed in a virtual world.  ...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 40 – In the C-Suite with Stephanie Marrus, Managing Director, Entrepreneurship, UCSF Innovation Ventures from 2021-02-28T22:44:25

Stephanie knows the leadership profile necessary to contribute to the success of a new venture.  Her education, mentoring and networking program has provided the support necessary to give birth to ...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 39 – In the C-Suite with Jeff Brown, COO, Endologix from 2021-02-21T22:33:17

Does your operations team collaborate with sales and marketing to create a virtuous circle that is a win for the customer, the employees and sales revenue?  Learn how Jeff does it. Jeff started his...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 38–In the C-Suite with Trevor McCaw, CCO, TriSalus Life Sciences from 2021-02-14T21:15:02

Do you know what the Mother, Daughter, Sister, Grandmother Test is? Today, Trevor McCaw, CCO, of TriSalus Life Sciences will answer that question. It has to do with the values that guide him and ke...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 37 – The Virtual Trade Show Panel – A Panel of 5 Executives from 2021-02-07T21:07:48

What does a box truck have to do with Virtual Trade Shows?  You will find out in this episode. I gathered 5 executives from the MedTech Leaders Community to discuss Virtual Trade Shows.  We review ...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 36 – The Future and MedTech with Bertalan Meskó, MD, PhD–The Medical Futurist from 2021-01-31T20:54:21

Key points – 2021 will be a battle between science and disinformation. And, “The country where the willingness to get vaccinated is greater, wins”.  Bertalan is the Medical Futurist. He and I spen...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 35 – CRM 1 – Critical Elements to a Productive Foundation from 2020-12-13T22:02:57

For MedTech sales to succeed in this new environment, you need Demand Generation.  For Demand Generation to succeed, you need a well implemented and accepted CRM system.  Only 45% of organizations ...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 34 – eatNgage Enhances Webinar and Virtual Sales Call Engagement from 2020-12-06T22:49:57

Want to more than double your webinar attendance and engagement throughout the webinar? Want more impactful virtual sales calls?  For MedTech companies this is a no brainer. Reasonable cost and ve...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 33 – How Sales Benefits from Marketing Automation–sendinblue from 2020-11-29T22:57:53

In this Covid world, sales teams should be demanding support from well thought out marketing automation platforms.  So many of our traditional lead generation sources are completely or partially bl...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 32 – The Considerations and Tactics Behind a Successful Email Campaign – Case Study from 2020-11-22T23:38:20

This is part three in our series of helping sales with Demand Generation.  Once again, Jeannette Castańeda, Chief Email Geek at Inbox P.I., joins us to help with the details of a case study.  Last ...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 31 – Turn Your Leads Into Clients with Properly Executed Email Campaigns from 2020-11-15T22:35:10

This is the 2nd in our series on Demand Generation.  Jeannette Castañeda, Chief Email Geek at Inbox P.I.  guides us through the success factors for effective email campaigns.  This is not only impo...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 30 –A DIY Social Media Campaign Creates Actionable Sales Leads in MedTech from 2020-11-08T21:13:19

Bob Iasillo, National Sales Director at 2020/Now, an emerging MedTech company needed actionable sales leads in this era where traditional prospecting tactics are no longer viable.  He roled up his ...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 29 – What’s Next in the MTL Community and Why from 2020-10-25T22:59:03

Plus – a glimpse at why members find value in the community.  In this short episode, we talk about what are the next important subjects for the podcast and video cast.  First, a couple episodes abo...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 28 – A CEO Leading a MedTech Company Through Covid from 2020-10-18T14:10:08

In January 2018 when Dominik Beck took the helm of Rudolf Riester, GmbH, he began executing a plan to put Riester in a more competitive position against its larger rivals.  Then in early 2020 Covid...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 27 – Preparing and Executing Virtual Presentation and Communication Success from 2020-10-11T20:37:06

In past episodes of the podcast and video cast, we have covered various components of virtual presentations and virtual selling.  Richard Goring, Director at BrightCarbon, brings all these componen...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 26 – The Sales Process in a Virtual World, Important Considerations from 2020-10-04T21:34:37

Brad Ansley, VP Healthcare, Richardson Sales Performance takes us through the details and important considerations of a virtual medtech sales process.  It is fascinating and thought provoking when ...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 25–A Sales Leader Demonstrates Embedded Videos In Emails from 2020-09-27T22:57:23

Jeff Howell, Director of Growth, AlayaCare, shows us how he uses embedded videos to enhance his prospecting, qualifying and relationship building in his sales process.  It is impressive.  He compar...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 24 – Sales Super Stars – What Defines Them and Where Did They Come From? from 2020-09-17T21:33:54

Kelly Clark and Relentless Recruiting conducted a survey with 60 life science executives and sales executives to better understand if there is an overall recruiting and hiring issue in obtaining Su...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 23–Making Your Virtual Presentations More Powerful! from 2020-09-13T22:38:09

We continue to offer solutions to the challenges MedTech professionals face in the Covid era.  One of the biggest is the changes in how we communicate.  Those that can communicate their value propo...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 22 – Welcome to the MedTech Leaders Community from 2020-08-30T19:56:43

The purpose of the MedTech Leaders community is to bring together medtech leaders and those aspiring to be leaders to:  understand and achieve best practicesshare resources and expertisegive eac...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 21 Part 3 of 3 – Virtual Trade Shows and Alternatives – What the Doctors Say from 2020-08-23T21:58:39

What do doctors think of this virtual world of events and contacts?  In this podcast and video cast, Lisa Bichsel, Lauren Dustman and I interview a multi-specialty panel of 5 doctors to hear what t...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 20 – Part 2 of 3 – Virtual Trade Shows and Alternatives: Leaders in the Trade Show and Event Ecosystem from 2020-08-16T21:01:04

In this podcast/video cast Lisa Bichsel and I interview two leaders in the healthcare exhibit and event ecosystem.  One of our guests is Jeannie Wert, Director Exhibition Management, Siemens Health...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 19 – Part 1 of 3 – Virtual Tradeshows and Alternatives: A Guide for Medical Marketers from 2020-08-10T00:30:35

How does a life sciences company succeed in a world of virtual congresses and tradeshows?  We address this problem in a 3-part series of podcasts/video casts.  We decided to offer a video cast beca...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 18 – Two Podcasts You Should Listen To and Journaling…yes, Journaling from 2020-08-02T20:14:53

In your search for professional guidance and ideas, one or two podcasts is not enough.  Today, I recommend two other medical device related podcasts that I like and learn from.  One is Medical Sale...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 17 – Nick Morgan, PhD and the Neuroscience behind Successful Virtual Communications for Medical Device Professionals from 2020-07-19T19:52:56

In past episodes we missed something important about virtual communications.  Today, Nick Morgan, PhD, Founder and CEO of Public Words, helps us fill the gap by understanding the neuroscience behin...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 16–Seeing Is Believing – OpticSurg Brings Eyes and Information to the OR and Bedside from 2020-07-12T20:18:14

Today you will hear from Dr. Tran Tu Huyhn, Founder and President of OpticSurg. The OpticSurg team is developing mixed reality medical technology to assist health care providers at numerous levels ...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 15 – Patient Builder – A Win for Doctors/Clinics and A Win for Medical Device Companies Trying to Add Value from 2020-06-28T21:04:14

Would you attract the attention of your customer if you could offer a way to bring them more patients? Consider Patient Builder. Today, we talk to Bill Rabourn, founder and managing principal of Me...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 14 – Fireproofing your career in this tumultuous time (And, if fired, creating a new foundation) from 2020-06-21T21:18:43

“30% or more of our sales force does not have the skills to survive in the covid or post covid era.”  This is what a high-level medical device sales exec told me this week.  You could extend that t...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 13 – Enhance Sales Team Credibility with White Papers, Effective Bibliographies and Statistical Summaries from 2020-06-14T22:08:11

The Covid era has completely upended the sales process.  The process is going virtual.  Meanwhile, 82% of buyers think sales reps are unprepared.  Change this equation by giving your sales team gre...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 12 – Covid-19 kicked you out of the hospital, Proximie gets you back in from 2020-06-07T23:02:56

Her Ted Talk has almost 1.3 million views.  It was Dr. Nadine Hachach-Haram’s introduction to the world of Proximie’s augmented reality remote surgical assistance platform that works economically i...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 11 – To The Medical Device Sales Battlefront In The Covid Era from 2020-05-31T21:44:48

In this episode Jeff Hydar takes us into the real world of a start-up medical device company that is quickly revising its sales process and marketing tools to adapt to selling in the very restricti...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 10 – The Reopening, Covid-19 and what it means for Medical Devices from 2020-05-24T21:09:40

Time for another cold shower?  Don’t worry, I will hand you a warm towel at the end.  This episode is about what the “Reopening” of the economy means to the Medical Device Industry. After a quick r...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 9–Part Two–Telemedicine, Covid-19 and the Future of Medical Devices from 2020-05-17T20:31:30

Telemedicine installations in 30 countries in less that two months because of Covid-19!! That doesn’t include sales in the US.  In episode 9, Eric Bacon, President of AMD Global Telemedicine takes ...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 8 – Telemedicine, Covid-19 and the Future of Medical Devices–Part One from 2020-05-10T21:34:10

Telemedicine is the new frontier for medical devices.  Covid-19 has thrust telemedicine into the spotlight as an important channel of patient management across almost all specialties. In this episo...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 7 – Video “Imbedded” Emails for Sales and Marketing in a Covid-19 World from 2020-05-03T22:09:19

One survey showed respondents had 81% more replies to emails using this technique.  Imbedded videos may be the answer.  I don’t mean attached videos.  I mean video clips linked to a GIF that is imb...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 6–Selling in a Covid-19 World – New Sales Practices from 2020-04-26T21:15:26

The Medical Device Success podcast series has been downloaded in 65 countries!  This was an eye-opening discovery when I was poking around my download statistics.  Not long ago, a French listener a...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 5–Make Your Virtual PowerPoint Presentation Powerful in this Covid-19 World from 2020-04-19T20:34:18

The response to the last podcast about the future of the medical device industry in the Covid era was immense! Thank you!  Is a Virtual PowerPoint presentation the same as a face to face PowerPoint...

Listen
Medical Device Success - Your Success is Our Mission!
Episode 4–The Future of the Medical Device Industry in the Covid-19 Era from 2020-04-12T21:24:41

Let me start out by saying that I am biased.  I am a marketing and sales guy.  And, marketing and sales personalities are typically optimistic.  We can leap tall buildings and fly faster than a spe...

Listen
Medical Device Success - Your Success is Our Mission!
Medtech International Marketing and Sales Efforts During Covid-19 from 2020-04-05T19:35:36

Episode 2 of the season – Medtech International Marketing and Sales Efforts During Covid-19  Season One – Covid-19 – how Medtech companies can respond in marketing, sales and operations.Today we...

Listen
Medical Device Success - Your Success is Our Mission!
Covid-19–Tradeshows and Events–How Medtech can Respond from 2020-03-29T14:56:32

Season One – Covid-19 – How Medtech companies can respond in marketing, sales and operations. Episode 1 of the season – Covid-19 – How to respond to epic changes in tradeshows and events.In this...

Listen
Medical Device Success - Your Success is Our Mission!
Medical Device Success Podcast Introductory Trailer Episode 1 from 2020-03-23T17:15:43

Welcome to the Medical Device Success Podcast. This episode is a trailer that will discuss the podcast goals, audience, my background and the podcast structure. Most of the time, the podcast will...

Listen