How to Position Yourself as a Partner vs a Sales Rep - a podcast by Zed Williamson and Clark Wiederhold

Amy Smith is the Sr. Director of Marketing at Neuros Medical. Her years of MedTech experience have given her unique insights into practices, processes, and procedures that both help and hurt the patient experience, as well as the business side of the practice itself.

Listen as she explains how, by simply observing, you can go beyond “sales rep” and become a trusted partner—the outside eyes and ears that most physicians never knew they needed.

In this episode, you’ll learn:

• Proven strategies for practice observation and interaction that go far beyond the physician
• What to look for when it comes to patient experience and the patient flow throughout a practice
• How to address the elephant in the room and have uncomfortable conversations with physicians
• The importance of building a 360-degree knowledge base of each medical practice and its key role players

Plus, we discuss why it’s so critical to dive deep into the complexities and truly understand how a medical practice operates as a business.  

Resources and links from the show:

• Connect with Amy Smith on LinkedIn
• Keep up with Neuros Medical on LinkedIn
• Connect with Zed Williamson on LinkedIn
• Connect with Clark Weiderhold on LinkedIn
• The Behavior Change Blueprint

Further episodes of Medical Sales Accelerator

Further podcasts by Zed Williamson and Clark Wiederhold

Website of Zed Williamson and Clark Wiederhold