Paving the Pathway to Commercialization: Advice for MedTech Startups - a podcast by Zed Williamson and Clark Wiederhold
from 2021-02-15T11:00
Let’s talk about the science behind medical device commercialization! A chemist by training, Duane Mancini is currently the Business Development Director at Covance and has worked for many years with med device startups to help them develop get-to-market strategies. Host of the Project MedTech podcast, he joins us in this episode to give us a detailed breakdown of every step in the commercialization pathway — from regulatory to reimbursement, clinical, and more.
In this episode, you’ll learn:
- The ideal pathway to commercialization for a medical device product
- Common pitfalls that affect downstream commercialization
- Why it’s essential to think about your reimbursement strategy early
- What your sales team needs to actually win market share
Plus, we break down fractionalizing, and why it’s the best way to begin structuring a medical device startup company.
Resources and links from the show:
- Connect with Duane Mancini on LinkedIn
- Connect with Clark Wiederhold on LinkedIn
- Connect with Zed Williamson on LinkedIn
- Visit Project MedTech
- The Growth-Driven Practice Series
- The Behavior Change Blueprint
- Listen to Project Medtech on iTunes
Further episodes of Medical Sales Accelerator
Further podcasts by Zed Williamson and Clark Wiederhold
Website of Zed Williamson and Clark Wiederhold