Podcasts by Medill IMCs podcast
Further podcasts by Medill IMC at Northwestern
Podcast on the topic Wirtschaft
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Northwestern University's Don Schultz, the"father of Integrated Marketing Communications" from 2007-11-20T19:22:54
Don Schultz is Professor Emeritus at Northwestern University's Integrated Marketing Communications program. As innovator and "father of Integrated Marketing Communications," he discusses the hist...
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