Podcasts by MFG OutLoud
The podcast that tees up courageous sales and marketing conversations for today's manufacturers who want to GET REAL — expertise, exchange, and exposure in just 30 minutes a week.
Hosted by Ray Ziganto (Manufacturing Unicorn at Linara International) and Allison DeFord (Trailblazer at Felt Marketing). Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
Further podcasts by Allison DeFord
Podcast on the topic Marketing
All episodes
Episode #57 – Leaning Into Process Improvement from 2022-01-12T18:00
Process improvement black belt, with special guest Phil Ranck, CEO, Founder & Lead Trainer at Lean Alaska…and he’s a Master Black Belt!
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Episode #56 – New World... Old Model from 2021-12-02T18:00
Looking at manufacturing from a different vantage point, with special guest Joe Roy, Business Development Specialist, Nebraska Manufacturing Extensions Partnership.
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Episode #55 – Automation, Evolution, and Growth: Part 2 from 2021-09-16T17:00
With special guests Craig Zoberis, President of FUSION / RoboJob USA and Jelle De Roovere, Geschäftsführer (Managing Director) RoboJob GmbH.
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Episode #54 – Automation, Evolution, and Growth: Part 1 from 2021-09-10T17:00
With special guests Craig Zoberis, President of FUSION / RoboJob USA and Jelle De Roovere, Geschäftsführer (Managing Director) RoboJob GmbH.
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Episode #53 – The Goal Is to Innovate, Not Administrate from 2021-08-26T17:00
With special guest Adam Keating, Co-Founder & CEO at CoLab Software.
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Episode #52 – Magic on the Factory Floor: Part 2 from 2021-08-19T17:00
With special guest Paul Vragel, President of 4aBetterBusiness, Inc.
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Episode #51 – Magic on the Factory Floor: Part 1 from 2021-08-12T17:00
With special guest Paul Vragel, President of 4aBetterBusiness, Inc.
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Episode #50 – The ‘Airbnb’ of On-Demand Manufacturing from 2021-07-29T17:00
With special guest Adam Bowe, Head of Community and Marketplace Engagement at Xometry.
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Episode #49 – Helping Leaders Add a Zero to Your Revenue from 2021-07-15T17:00
With special guest Brad Smith, CEO of Stellar Insights.
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Episode #48 – Adapting at the Speed of Culture from 2021-07-08T17:00
With special guest Felix Bazgan.
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Episode #47 – Because He’s All About That Space from 2021-07-01T17:00
With special guest Mike Magliano.
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Episode #46 – Stop Selling and Start Serving from 2021-06-24T17:00
With special guest Chris Grainger.
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Episode #45 – Anniversary Episode: Part 3 from 2021-06-10T17:00
A special anniversary episode, looking back at episodes 33-42 with Allison and Ray.
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Episode #44 – Anniversary Episode: Part 2 from 2021-06-03T17:00
A special anniversary episode, looking back at episodes 24-32 with Allison and Ray.
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Episode #43 – Anniversary Episode: Part 1 from 2021-05-20T17:00
A special anniversary episode, looking back at episodes 1-13 with Allison and Ray.
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Episode #42 – The ERP Turning Complex into Cash from 2021-05-03T17:00
With special guest Paul Van Metre.
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Episode #41 – When ‘The Girls’ Take Over the Family Business from 2021-04-01T17:00
With special guest Lori Tapani, Co-President and Owner at Wyoming Machine.
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Episode #40 – Product Launches Your CEO Loves and Competitors Fear from 2021-03-20T17:00
With special guest Dave Daniels from BrainKraft.
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Episode #39 – Rebranding and Cutting Through the Noise from 2021-03-07T18:00
The story behind the product, with special guest Trent Dunn from Pelican Wire and Wire Experts Group.
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Episode #38 – The Path to Global Markets from 2021-02-26T18:00
With special guest Andrew Deutsch, Founder/CEO of Fangled Tech.
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Episode #37 – Cyber Security For Every Manufacturer from 2021-02-17T18:00
Think you don’t need it? Think again! With special guest Jacob Warren from Warren Research Inc.
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Episode #36 – Manufacturing at the Speed of Blockchain from 2021-02-05T18:00
Integrating intelligent information, with special guest Justin Goldston (PhD / TEDx Speaker).
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Episode #35 – Creating the Connected Growth Engine Tool (Part 2) from 2021-02-04T18:00
It’s like doubling your sales team, with special guest Phil Sponsler from Orbitform.
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Episode #34 – Creating the Connected Growth Engine Tool (Part 1) from 2021-01-22T18:00
It’s like doubling your sales team, with special guest Phil Sponsler from Orbitform.
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Episode #33 – She Believed She Could, So She Did from 2020-12-31T18:00
How this small manufacturer created a category of one, with special guest Bonnie Sussman Strominger.
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Episode #32 – The Race to Manufacturing 4.0 from 2020-11-19T18:00
Embracing new tech and innovation, with special guest Rich Sade.
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Episode #31 – Manufacturing Marketing: Creating a Digital Twin from 2020-11-12T18:00
It’s like doubling your sales team, with special guest Greg Mischio from Winbound.
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Episode #30 – The Engineer Who Embraced Sales & Marketing from 2020-11-05T18:00
How the “Book of Boring” can teach a young dog old tricks, with special guest Jack Burley from Big Kaiser Precision Tooling.
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Episode #29 – Millennial Manufacturing Revolution from 2020-10-22T17:00
Next generation never stops learning, with special guest Tom Hilaris from Ergoseal.
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Episode #28 – Changing Perceptions in Manufacturing from 2020-10-15T17:00
Finding America’s Greatest Champion, with special guest Terry Iverson, Iverson & Co.
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Episode #27 – From Intern to CEO from 2020-09-26T17:00
Turning small into mighty, with special guest Brent Hardman, Powell Fabrication and Manufacturing.
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Episode #26 – Up-Skilling Your Sales Team from 2020-09-26T17:00
The training they need to stop selling naked, with special guests Andy Solomon and Mark Roberts.
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Part 4 - Sales & Marketing Game Changers from 2020-09-25T23:51:46
What does Leading Your Team in the New Normal look like? Tune in to this fourth and final episode of our 4-part series to gain insight and tactics you can use right now to elevate your leadershi...
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Part 3 - Sales & Marketing Game Changers from 2020-09-17T19:43:41
The fastest way to grow your business is to make sales easier. The way you do that is by reducing risk right upfront. 💯
Why do people trust you? Why do customers trust your company? The tru...
Special Episode: Sales and Marketing Game Changers Part 2 - Leveraging Data to Stop Selling Naked from 2020-09-11T18:16:12
"You only find out who's swimming naked when the tide goes out." - Warren Buffett
Unless you have a six-pack (Coors doesn't count) and buns of steel it's not a good idea.
👉🏼 ...
Sales & Manufacturing Game Changers - PART 1: Marketing That's Seen, Heard and Felt from 2020-09-03T17:16:48
🔥 𝑩𝑼𝑹𝑵𝑰𝑵𝑮 𝑸𝑼𝑬𝑺𝑻𝑰𝑶𝑵: How can you break through the noise (3,000 advertising messages your customers see every single day) and make sales easier?
By understanding your aud...
Episode #25 – Bridging the Manufacturing Skills Gap from 2020-08-19T17:00
Up-selling the workforce you love, with special guest Kathleen Burley.
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Episode #24 – The Good, the Bad, and the Ugly of Channel Marketing Programs from 2020-08-14T17:00
Build sales and loyalty in your distribution channel, with special guest Lorraine Ball.
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Episode #23 – Manufacturing Underdog Leads the Pack from 2020-08-05T17:00
The thing you’re good at may be holding you back, with special guest Darrin Mitchell.
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Episode #22 – SteamChain: Machinery as a Service from 2020-07-30T17:00
The next step in advanced manufacturing, with special guest Michael Cromheecke.
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Episode #21 – Execution Mastery: The Full Monte from 2020-07-23T17:00
Leadership through the lens of execution (no pants required), with special guest Monte Pedersen.
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Episode #20 – Calibrate Your Relationship GPS from 2020-07-16T17:00
Connecting with the people who power your business, with special guest Ed Wallace.
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Episode #19 – E-Commerce for Manufacturers? Yes way! from 2020-07-07T17:00
Leverage this growth opportunity and stop being the best kept secret, with special guest Curt Anderson.
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Episode #18 – Show Me the Money from 2020-07-02T17:00
Building value for your customers and shareholders, with special guest Damon Pistulka.
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Episode #17 – Selling Naked from 2020-06-18T17:00
No smoke & mirrors sales strategies and structures for today’s manufacturers, with special guest Mark Allen Roberts.
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Episode #16 – MFG Happy Hour: Harnessing Smart Manufacturing from 2020-06-05T17:00
Technology, tools, and the business of change, with special guest Chris Luecke.
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Episode #15 – Growing Building Materials Sales Now from 2020-06-03T17:00
Stop waiting, start creating the new normal, with special guest Mark Mitchell.
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Episode #14 – Leading Your Team in the New Normal from 2020-05-21T17:00
Engage, retain and grow your employees, with special guest Ben Baker.
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Episode #13 – Building the New Normal NOW: 7 Actions for Success from 2020-05-15T17:00
How building materials manufacturers will emerge stronger after coronavirus.
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Episode #12 – The David and Goliath Moment for Manufacturers from 2020-05-01T17:00
Sitting on the sidelines waiting or seizing this rare opportunity and doing?
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Episode #11 – Creating a New Value Curve While Flattening the Curve from 2020-04-24T17:00
Creating a “blue ocean” customer experience.
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Episode #10 – 7 Actions That Speak Louder Than Words from 2020-04-16T17:00
Standing out in the crowd of “we’re here for you!”
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Episode #9 – Crisis Whack-a-Mole: It’s OK Not To Be OK from 2020-04-03T17:00
Hunker down, but don’t shut down.
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Episode #8 – Coronavirus Pandemic: Adapting to a New Normal from 2020-03-25T17:00
Your competitive advantage lies in your ability to identify and align to your customers’ “new normal.”
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Episode #7 – Shake off the Features and Benefits Hangover and Make Sales Easier from 2020-02-27T18:00
Not an AA group for this, but there should be. Shake off the Features and Benefits Hangover and start tapping into 95% of customers’ decision-making brain.
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Episode #6 – Social Media for Manufacturers from 2020-02-26T18:00
A courageous conversation about social media–that thing that used to be “nice to have” and that’s now necessary AF.
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Episode #5 – Love, Manufacturing Style from 2020-02-20T18:00
Leading with head or heart? A courageous conversation about overcoming fear, dispelling old beliefs and flipping love on it’s ear to create a more loyal fan base.
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Episode #4 – The Family Business: Helping you or holding you back? from 2020-01-29T18:00
From nepotism to favoritism. This is a courageous conversation about keeping it All in the Family or breaking the mold and looking outside.
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Episode #3 – Culture: The seven little letters that can make or break your business from 2020-01-19T18:00
Healthy or toxic? A courageous conversation about culture and how it affects your customers and what you can do to change it, for good.
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Episode #2 – Reigniting the Spark of Your Brand from 2020-01-12T18:00
A courageous conversation about marketing voodoo and how to turn your “older more mature” brand into a relevant choice for today’s customers.
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Episode #1 – Positioning: It’s Not a Difference if Everyone is Saying It from 2020-01-05T18:00
A courageous conversation about the reason so many manufacturers are still holding on to a weak position or no position at all. And, how to separate yourself from the pack once and f...
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