Audio Marketing Consult With Octavio From Chile - a podcast by Michael Senoff at www.hardtofindseminars.com

This is a consultation that I did with a gentleman named Octavio from the country of Chile who recently purchased my Audio Marketing Secrets course. He currently has a corporate gift business. However, because there is a lot of competition in the corporate gift business in Chile and the margins are decreasing, Octavio contacted me for advice on what other types of businesses to get into as well as ideas about topics for an Information Product – something that would yield higher returns for him.

This consultation will be interesting to you because not only do Octavio and I discuss creating Information Products, but we get into strategies for other types of businesses that could produce lucrative profits if done correctly.

I begin by explaining how creating an audio Information Product can yield high returns, how he will have total control, and how the margins can be astronomical. It is important that Octavio choose a topic that he has a passion for and an interest in. After choosing a topic, Octavio should interview experts on the topic and create his Information Product.

You will hear me encourage Octavio to create a product whose topic is a business opportunity. Creating a great Information Product which provides a high ticket business opportunity could be very profitable.

An example of a high ticket business opportunity would be a franchise. Octavio should look for very popular franchises in Chile and develop a marketing campaign for the franchise by creating an Information Product comprised of interviews with experts as well as an informative sales message about the franchise opportunity.

This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

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