How To Choose The Right Product To Market - a podcast by Michael Senoff at www.hardtofindseminars.com

This is a consultation I did with a gentleman named Ian from the UK who is a buyer of my Audio Marketing Secrets course. He says that he has a bit of difficulty coming up with the best topics for information products and wanted my advice.

First and foremost, Ian has a passion for audio and would like to develop an Information Product showing people how to create and sell Information Products using audio very similar to my own AMS course. His other ideas for Information Products include running a bed and breakfast business and showing people how to buy holiday homes and renting them out for a profit.

With Ian’s vast experience with the technical aspects of audio, you will hear me suggest that creating an Information Product showing people how to create and sell Information Products using audio is probably his best idea. I go on to suggest that this one product could lead to the development of a full, high ticket seminar on the subject.

You’ll hear us discuss how audio is such a powerful medium. I use Nightingale-Conant as an example of the huge success of audio products because audio is so portable as compared to video or reams of printed material.

Also, the number of prospects is immense for an Information Product about how to use audio to either create or augment an Information Product. Anyone online who has published a book or an ebook is a prospect. These people would love to turn their book or Information Product into something that they can sell for a lot more money and using audio is the key.

As Ian has been thinking about the development of his product, he has envisioned creating a physical package of CDs, mainly to instill a perceived value. Listen as I tell Ian of my own experiences with selling digital products versus physical products and the reasons why going 100% digital would be the best avenue for any Information Product developer.

In terms of web copy, you will hear me give Ian step-by-step instructions about how to develop the best web copy possible. Additionally, I reiterate how hiring a great copywriter is the best investment that Ian could make for his product, even if it costs him what he might consider a great deal of money.

This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

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