24.0: On Understanding generation Z (Gen Z), their relationship with technology, and the future of marketing with Vishal Raj Menon - a podcast by Anurag Ram Chandran

We're departing from our usual approach in this episode. In fact, we are shining our light on yet an another misunderstood generation - Generation Z. Many recall Tik Tok dances and other social media trends when thinking about this generation, but they are a whole lot more than that. In just a few years, they will grow to be one of the most influential generations, if not already. So in today's episode our host Anurag and the show's first Gen-Z guest, Vishal, talk all things about this generation. Additionally, they explore the relationship of this generation with the internet and technology, as well as how marketable they have already become. They close out the conversation with a deep dive into how the future of marketing will change - given Vishal's experience as the founder and Managing Partner of fireflies, a dynamic marketing and advertising agency, focused on Gen-Z.

Vishal has been in the branding, marketing and events space since his freshman year of university. From co-founding the first and only licensed youth social organization in UAE, running concerts and working in the edtech space to conceptualizing and executing campaigns for global brands like American Eagle, Bath and Body Works, Yamaha, Upfield and Logitech through his Gen-Z brand fireflies, he's always been chasing the big goals.

Vishal also does workshops for schools and Universities in the region. He's keen to get into the non-profit space and is exploring opportunities with the UNWFP. Apart from this, he works on his music, enjoys working out, and loves chocolate milk.

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Follow Vishal on:

LinkedIn: Vishal Raj Menon

Instagram: @VISHALRMM | @FIREFLIESME

Follow Anurag on:

Instagram: @anuragrc and @millennialmusings_podcast

Twitter: @AnuragRC

LinkedIn: Anurag Ram Chandran

Title music Ikson-Alive is obtained from the artist's website, and used with due credit given. Support Ikson's music on https://soundcloud.com/ikson

Further episodes of Millennial Musings with Anurag

Further podcasts by Anurag Ram Chandran

Website of Anurag Ram Chandran