Competitive Advantage - What it is and isn't for your business - a podcast by Jaynie Smith

Jaynie L. Smith discusses how competitive advantages within companies often get mistaken for strengths, instead of what they truly are. She defines what a competitive advantage is and isn't, and advices companies on how to use their advantages within their marketing and sales message.

She also delves into the five fatel flaws of most companies, and offers advice on how to correct them.

Further episodes of Mind Your Biz Today with Jaynie L. Smith

Further podcasts by Jaynie Smith

Website of Jaynie Smith