Dangerous Disparities in Your Company - How to know what you customer values - a podcast by Jaynie Smith

Jaynie L. Smith is an expert at helping companies understand what their customers value. Nowadays companies are marketing A, B, and C, thinking that their customers value these attributes in their products or services. However, Jaynie's company, Smart Advantage, has found that their clients' customers really value D,E, and F. The results from double-blind market research has stunned clients the world over. Don't let your company and marketing message be caught in a dangerous disparity. Learn from Jaynie on how to fix it before it hurts your profit margins.

Further episodes of Mind Your Biz Today with Jaynie L. Smith

Further podcasts by Jaynie Smith

Website of Jaynie Smith