How to build a Top Performing Sales Team: Interview with Bernie Cronin - a podcast by Jaynie Smith

Jaynie L. Smith interviews Bernie Cronin, President of Sandler Sales Institute. Cronin brings over 30 years of direct sales and sales management experience to the firm's clients. The combination of his real-life problem-solving experiences with his communications skills enables him to provide an experienced, hands on message to all audiences concerned about the problems of sales, sales management, hiring and client development.

Cronin answers the questions that all Presidents/CEOs want to know about their sales team:
1. What does a company have to do to build a Top Performing Sales Team?
2. What do are the biggest problems of sales people?
3. Sales has probably the highest turnover of any profession…why is that?
4. The two most important attributes one has to have to be successful in sales?
5. and more!

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