Why service fails to rank higher on the list of corporate priorities - a podcast by Jaynie Smith

Jaynie L. Smith interviews Raul Pupo, author of America's Service Meltdown. Raul discusses the importance of good customer service, and why so many corporations fail at making service a top priority. Learn the answers to:
1. Is there a way that the organization can quantify the cost of poor service?
2. What are the potential consequences for the organization that fails to focus on the customer?
3. What approach would you recommend a corporation take in order to improve its service posture?

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