Podcasts by Mintel Little Conversation
Little Conversation brings you fresh ideas and new perspectives on how consumers eat, drink, shop, groom and think. From the rise of veganism to the future of social media and the urgency of sustainability in beauty, Mintel experts discuss key topics affecting today’s consumers in a fun, entertaining and informal way.
Further podcasts by Mintel Little Conversation
Podcast on the topic Wirtschaft
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Episode 87: Marketing outlook, omnichannel trends and spend predictions for 2022 from 2022-02-16T00:03:42
In today's episode—the official start to Season 4 of Mintel Little Conversation—host Andrew Davidson, Bruce Biegel, Senior Managing Partner at Winterberry Group, and Lierin Ehmke, Insights Manager,...
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Episode 86: Pre-season Special: How sustainability is disrupting financial services from 2022-02-08T18:09:24
In today's pre-season special, host Andrew Davidson and Aspiration CEO Andrei Cherny discuss the societal shift that's occurring as consumers shop more consciously and things like the environment a...
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Episode 85: Season finale: A festive look back and look ahead from 2021-12-15T22:26:10
As 2021 comes to a close, so too does season 3 of Mintel Little Conversation. In today's season finale episode, the Little Conversation hosts chat about the most fascinating topics from the year an...
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Episode 84: What is the value of sustainability from a brand perspective? from 2021-12-01T02:36
In today's episode, host Sam Dover welcomes Jo-Anne Chidley, Founder of sustainable beauty brand Beauty Kitchen, and Richard Cope, Senior Trends Consultant at Mintel and author of the 2021 Mintel S...
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Episode 83: What marketers need to know when considering a social commerce strategy from 2021-11-15T20:00:40
In today's episode, host Elysha Young is joined by retail and marketing experts from the US, Europe and China to discuss the rise of social commerce - what it is, the role of influencers and micro-...
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Episode 82: What 2021 trends tell us about the future of marketing from 2021-11-01T18:34
In this episode of Mintel Little Conversation, host Andrew Davidson is joined by thought leaders across the telecom and media, insurance and omnichannel marketing industries to discuss Mintel Compe...
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Episode 81: What to expect from the 2021 holiday shopping season from 2021-10-19T21:29:30
In this episode of Mintel Little Conversation, host Andrew Davidson is joined by retail experts Diana Smith and Nick Carroll to discuss the 2021 holiday shopping season. From politics, the economy ...
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Episode 80: How brand loyalty is changing from 2021-10-06T20:50:28
In this episode of Little Conversation, host Samantha Dover is joined by experts in consumer trends and purchase behaviour for a discussion about brand loyalty and to answer the questions: how has ...
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Episode 79: Taking a stand vs. virtue signaling: How to make the right decision for your brand from 2021-09-21T17:15:08
In this episode of Little Conversation, host Edward Bergen is joined by experts in food and drink, beauty and personal care, and DE&I for an honest discussion about whether or not brands should tak...
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Episode 78: What brands need to know about convenience and consumer expectations from 2021-09-06T18:10
In this episode of Little Conversation, host Matthew Crabbe discusses the vast and nuanced concept of convenience with experts in consumer behaviour and trend analysis. As the pandemic has signific...
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Episode 77: Interview with Bilt Founder and CEO Ankur Jain from 2021-08-24T01:49:14
In this episode of Mintel Little Conversation, host Andrew Davidson sits down with entrepreneur and investor Ankur Jain to discuss his latest project—an innovative, new loyalty program and co-brand...
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Episode 76: What 2021 trend predictions can tell us about the future of consumer behaviour from 2021-08-16T17:08:04
In this episode of Mintel Little Conversation, host Andrew Davidson is joined by some of Mintel's best and brightest—three of the authors of Mintel's 2021 Trends spanning the global consumer, food ...
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Episode 75: What's behind successful challenger brand strategies? from 2021-08-03T00:17:53
In this episode of Mintel Little Conversation, host Andrew McDougall dives into the world of challenger brands—what drives them, what makes them successful, why we need them, and what more establis...
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Episode 74: How to make better sustainability-driven business decisions from 2021-07-19T20:11:06
Following the recent release of the Mintel Sustainability Barometer 2021, host Samantha Dover sits down with consumer lifestyle experts, trend spotters, and futurists to discuss the current state o...
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Episode 73: Patents: A crystal ball for brands and marketers from 2021-07-06T20:17:36
There are roughly 44 million active patents globally. While well-known to those in the legal field, patents can serve as a massive library of scientific information and product innovation for brand...
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Episode 72: What marketers need to know about Prime Day 2021 from 2021-06-21T20:28:07
As consumers globally slowly emerge from the pandemic, will they be eager to spend on discounted electronics, appliances, and streaming subscriptions or has the luster of Amazon Prime Day’s 48-hour...
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Episode 71: Managing expectations: Consumers, brands, and data privacy from 2021-06-10T22:16:45
Data privacy is appearing in the headlines more and more as ransomware attacks have exposed how vulnerable governments, institutions, and companies can be to security breaches. Mintel experts from ...
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Episode 70: The future of cities from 2021-05-31T22:57:42
The pandemic has altered a lot about how people live, but also where they live. Lockdowns, restrictions, and indefinite work-from-home policies are forcing consumers to change their behaviours whic...
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Episode 69: Vices: Moderation, mental health, community, and culture from 2021-05-13T20:24:08
Last autumn, we gathered a few of our consumer experts for a discussion on vices. At the time of the original air date, we were in the thick of the COVID-19 pandemic and many of us were months into...
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Episode 68: Changes in the social media landscape and the impact on marketing strategy from 2021-04-26T21:49:25
When is the last time you evaluated your social media strategy? With the recent developments, new features, and entirely new platforms, host Andrew Davidson sits down with Mintel social media exper...
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Episode 67: Mental health: What consumers want and how brands navigate the landscape from 2021-04-12T23:34:58
Mental health awareness, impact, and support have become key concerns in recent years and have been accelerated by the pandemic. In this episode, host Edward Bergen sits down with consumer and indu...
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Episode 66: 2021 Consumer Trends: What's driving consumer behaviour from 2021-03-30T01:49:18
On this episode, host Andrew McDougall chats with category and consumer experts about the trends shaping, shifting, and accelerating markets this year. They cover trends in food, drink, foodservice...
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Episode 65: Experiences and the future of e-commerce from 2021-03-16T01:26:22
This week on Little Conversation, host Samantha Dover sits down with retail experts covering Europe and North America to discuss the future of e-commerce. The industry has grown steadily in recent ...
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Episode 64: International Women's Day: The role brands can play in making an impact from 2021-03-02T11:26:06
In honour of International Women’s Day (8 March), host Alexis DeSalva Kahler leads a discussion about how the women's rights movement has influenced female purchase power, what female consumer buyi...
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Episode 63: Chinese New Year: Innovative brand campaigns and shifting consumer behaviour from 2021-02-08T20:36:54
In the official first episode of season three, host Matthew Crabbe welcomes analysts from across Asia-Pacific to discuss what's trending in the run-up to Chinese New Year - from innovative products...
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Episode 62: Super Bowl Episode: An advertising event unlike any other from 2021-02-02T18:19:59
With Super Bowl LV less than a week away, Mintel experts anticipate the cultural impact of the most-watched US TV broadcast event in the context of a divided nation, an economic crisis, and a globa...
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Episode 61: Special Episode: The rise of vegan food and drink from 2021-01-25T21:10:54
Ahead of the start of season three, we have a special episode today with a discussion on the popularity of Veganuary - the annual challenge of following a vegan lifestyle for the month - and the fu...
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Episode 60: 2021 outlook: What brands need to know about consumer spending from 2020-12-15T00:21:40
In our Season Two Holiday Bonus episode, the Little Conversation hosts discuss the year ahead and share their predictions for how consumer spending, demand, and optimism (or lack thereof) will impa...
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Episode 59: 2020 holiday shopping season: Make or break for retailers from 2020-10-20T01:29:34
In the season two finale, Mintel retail experts look ahead to the winter holidays. We know there is a willingness from consumers to have a good holiday season, given the events of the last year, bu...
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Episode 58: Vices: Moderation, mental health, community, and culture from 2020-10-12T20:42:29
Most consumers have them; many have grown during the global pandemic. From indulgent food and drink to enticing gaming and gambling, vices have been a part of human history from the very start. In ...
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Episode 57: The future of healthy ageing from 2020-10-05T23:31:42
Given the advancements in modern medicine and a keen focus on health and wellness, global populations are expected to grow significantly older over the next half-century, giving new meaning and new...
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Episode 56: How COVID-19 has impacted Beauty Trend predictions from 2020-09-21T17:41:09
In this episode, Mintel beauty experts discuss how COVID-19 accelerated the trends they predicted for 2030 such as 'The Panorama of Humanity,' the push and pull between science and nature, and 'Ide...
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Episode 55: The future of film: Outlook for movie theatres and streaming platforms from 2020-09-15T17:37:53
In this episode, Mintel analysts discuss what the outlook for movie theatres and streaming platforms will be post-pandemic. With local lockdowns forcing movie theatres to close, brands had to make ...
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Episode 54: What’s next for travel loyalty programs? from 2020-09-07T18:02:20
With the travel industry severely impacted by COVID-19, Mintel analysts in the US and Canada discuss the current state of the travel industry and what’s to come for travel loyalty programs. They al...
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Episode 53: The impact of COVID-19 on fragrance from 2020-08-31T17:01:45
In this episode, Mintel beauty experts from around the globe discuss the impact that COVID-19 is having on the fragrance industry. They discuss what is currently happening in the industry and how c...
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Episode 52: The future of food and drink innovation from 2020-08-24T17:11:34
Mintel experts in food and drink discuss how COVID-19 has impacted innovation in the food and drink industry and what brands should be doing to progress in the next six months and beyond. Online sh...
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Episode 51: The rise and fall in the beauty device market from 2020-08-17T17:14:30
With the news of Clarisonic, a beauty device brand owned by L’Oreal, closing after a decade, Mintel experts in the beauty industry from across the globe discuss where it all went wrong and why beau...
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Episode 50: COVID-19's impact on global consumer trends: How do brands move forward? from 2020-08-10T18:23:28
The global pandemic has created a sea change in the way consumers live their lives and brands are shuffling their messaging to connect with them. Mintel experts from across the globe discuss how CO...
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Episode 49: The future of beauty: Top ingredients in North Asia beauty products from 2020-08-03T17:48:17
Mintel expert analysts in beauty and personal care sit down to discuss the top beauty ingredients in the North Asia Pacific that are grabbing consumer attention. From ingredients that are safe and ...
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Episode 48: Buy now, pay later: The right product at the right time from 2020-07-27T16:35:03
The emerging trend across the globe in the credit industry, 'buy now, pay later,' is gripping consumer attention, especially Millennials. The idea itself isn’t anything new, but new brands have ent...
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Episode 47: The evolution of livestreaming: From mainstream to brand opportunity from 2020-07-20T21:52:03
In this episode, Mintel experts dive into the evolution of livestreaming. They discuss how the COVID-19 pandemic has escalated livestreaming and how consumers are using it in different parts of the...
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Episode 46: Science v nature: A future-forward look at the age-old debate from 2020-07-13T17:09:36
Mintel experts take on the age-old debate of science vs. nature in the beauty and food and drink industries, as they discuss why consumers no longer blindly trust "natural" claims and are showing c...
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Episode 45: Beauty behaviours during lockdown from 2020-07-06T17:39:06
As consumers look for ways to spend their time stuck at home during the pandemic, beauty routines have been a focus for some. From advancing their skincare routine to giving themselves a haircut du...
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Episode 44: What does the future hold for food and drink startups? from 2020-06-29T23:21:27
On this week’s episode, Mintel analysts sit down to discuss the current food and drink startup landscape. With the global pandemic creating major shifts in consumer behaviours and buying habits, is...
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Episode 43: 2030 Global Household Care Trends: Changes over the next 10 years from 2020-06-22T18:38:01
How we clean and care for our homes have taken on new meanings following the COVID-19 pandemic, potentially changing behaviours forever. In this episode, Mintel household analysts discuss the 2030 ...
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Episode 42: The Black Lives Matter movement: Why consumers want brands to speak out from 2020-06-17T17:49:43
The evolution of the brand-consumer relationship is gaining momentum. Brands ask a lot of consumers, who, increasingly, are demanding more in return. Following the death of George Floyd in May 2020...
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Episode 41: What is the future of work? from 2020-06-08T18:26:57
You can’t talk about the future without considering the past. On this week’s episode, Mintel experts discuss the evolution of work and share predictions for what's coming next. How have issues like...
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Episode 40: Social isolation trends: DIY beauty and fashion from 2020-06-01T19:09:16
In this episode, Mintel experts from the retail, beauty, personal care, and lifestyle sectors discuss some of the trends taking shape while consumers follow stay-at-home mandates. More time at home...
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Episode 39: Frictionless retail: How brands are removing barriers on the path to purchase from 2020-05-26T19:55:27
In this episode, our retail experts in the US and UK discuss the trend of frictionless retail, the idea of seamless, barrier-free shopping, in both the pre- and post-COVID-19 landscape. Some retail...
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Episode 38: Innovation battle: Our favourite food and drink products launched in 2019 from 2020-05-18T20:16:51
Back by popular demand, the second annual Innovation Battle. Mintel food and drink analysts from around the world make their case as to why their favourite new food and drink product (launched in 2...
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Episode 37: Department stores: Do they have a place in the future of retail? from 2020-05-11T22:53:49
With news of large department store brand, Neiman Marcus, filing for bankruptcy, our expert retail analysts from across the globe discuss how department stores have been affected by online shopping...
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Episode 36: Podcasts: why we listen and how the channel is evolving for marketers from 2020-05-04T17:34:56
This is a podcast episode about podcasts. Our experts in consumer behaviour, multichannel marketing, and social media discuss why podcasts are so popular, shifts in short- and long-term engagement,...
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Episode 35: Exploring food and drink during COVID-19: Reinvigorating, retooling, and reintroducing from 2020-04-27T17:29:51
The focus of today's episode is the global food and drink industry - one hit particularly hard by COVID-19. Our experts focus their discussion on three ways food and drink companies and brands are ...
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Episode 34: Safety v privacy: COVID-19 contact tracing from 2020-04-21T00:34:18
Following the news that Google and Apple are teaming up to develop a COVID-19 contact tracing app, Mintel experts in technology and consumer trends discuss what contact tracing is and what it means...
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Episode 33: Sensory triggers: The influence the senses have on perception and emotional response from 2020-04-13T18:00:14
In this episode, Mintel experts discuss the power the senses - specifically smell and taste - have on the human experience. As the world becomes more digital, how are food, drink, beauty, and perso...
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Episode 32: Confusing or convenient. The international food aisle of the grocery store from 2020-04-06T19:40:17
In today's episode, host Dana Macke and her guests - experts from the food and drink, lifestyle, grocery retail, and multicultural consumer sectors - take a stroll through the grocery store and dis...
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Episode 31: Consumers and COVID-19: What the world can learn from China from 2020-03-30T18:30:34
In today's episode, Mintel analysts discuss changes in consumer behaviour and market shifts in China, the US, and Europe resulting from the global spread of COVID-19, as well as lessons learned fro...
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Episode 30: Diet mythbusters: A critical look at the nutrition behind popular diets from 2020-03-23T18:15:07
In this episode, we discuss trending diets with specialised nutritionist Rick Miller to glean his insights on the science behind certain food fads, why they are so popular, and whether or not they ...
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Episode 29: The business of insights. What does the future hold? from 2020-03-16T19:04:37
To kick-off season two, we're turning the spotlight on ourselves with a discussion about the business of insights. Joined by experts in data science, data analytics, research methodology, and consu...
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Sneak peek: What to expect during season two from 2020-03-11T21:04:02
The much-anticipated release of Mintel Little Conversation season two is just around the corner. Interested to discover what consumer quarks we'll investigate next? Anxious to hear our experts' opi...
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Episode 28: Season one finale: What’s trending this holiday season? from 2019-12-16T19:00:34
In the final episode of Little Conversation season one, we are unwrapping some of the major trends this holiday season, including nostalgia and veganism. Whether it's through holiday cards, advent ...
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Episode 27: Winning Black Friday: Retail predictions for Black Friday and Cyber Monday 2019 from 2019-12-09T18:43:55
In this episode, three Mintel analysts review their predictions for Black Friday/Cyber Monday and discuss how the holiday shopping event has evolved over the years in the US and UK. Did the promoti...
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Episode 26: The future of beauty: 2030 Beauty and Personal Care Trends from 2019-12-02T18:08:04
Today, we're unpacking Mintel's newly released 2030 Global Beauty and Personal Care Trends. Whether you're a beauty junkie or curious about how the world will look in 10 years, this episode gives y...
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Episode 25: 2030 Global Consumer Trends: How consumer behaviour will change over the next 10 years from 2019-11-25T18:29:20
Introducing Mintel's 2030 Global Consumer Trends! Today, we're taking a closer look at the 7 Drivers and how they will impact consumer behaviour over the next 10 years: wellbeing, surroundings, tec...
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Episode 24: Buy this, not that: Why purchase decision making is getting more complex from 2019-11-18T18:29:55
Today, we talk about purchase decision making or, more simply, the complicated process consumers go through before parting with their hard-earned cash. As companies go bust and in-store footfall de...
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Episode 23: The secret language of food from 2019-11-11T18:28:44
It may be hard to believe, but there was a time when avocados were called 'alligator pears'. It wasn't until 1915 that it was officially rebranded as avocado, which led to its commercial success. I...
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Episode 22: Crystal-gazing: The future of money from 2019-11-04T22:01:33
With new financial innovations dropping all the time, it feels like the world of payments is in a perpetual state of evolution. Today, we stare into a crystal ball to predict the future of money. F...
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Episode 21: Streaming Wars: Understanding the video streaming landscape from 2019-10-29T09:36:40
A long time ago in a galaxy far, far away, there was Netflix. Then came Hulu and Amazon Prime; now Disney+, Apple TV+ and HBO Max will soon join, making the streaming wars more brutal than ever. To...
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Episode 20: Real men use moisturiser: When will the male beauty industry get it right? from 2019-10-21T22:39:49
While male grooming is on the rise, most men's bathroom cabinets are still a barren wasteland, occupied by only generic moisturiser, sad deodorant and a razor. Is that because men are not being cat...
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Episode 19: MIND your health: The many faces of mental wellbeing from 2019-10-15T09:35:23
Following World Mental Health Day (10 Oct.), we reflect on what mental wellness means to consumers. While eating right and exercising were once considered the recipe for a balanced lifestyle, there...
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Episode 18: Fashion Week review: The key fashion and beauty trends you need to know now from 2019-10-07T21:01:21
Our analysts have been following the New York, Milan, London and Paris fashion weeks through social media and by attending in person. From elevated neutrals and make-up colour-blocking to 3D nail a...
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Episode 17: 'Click here': Engaging with consumers via digital advertising from 2019-10-01T00:57:57
Digital advertising is a complex industry to navigate. Today's multi-channel advertising saturation means you can't demand people's attention any more - you have to earn it. Cross-device behaviour...
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Episode 16: Digital detox: What's all the fuss about? from 2019-09-24T00:36:46
If 'comparison is the thief of joy', social media provides fertile ground for the crime. The addictive nature of social media platforms, combined with 24/7 access to people's (seemingly) perfect li...
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Episode 15: Senior scenarios: What ageing might look like in 2030 from 2019-09-17T12:36:27
Seniors want to be active, independent and live in their homes for as long as possible. However, household chores present a major challenge, especially to those living alone and without help. As th...
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Episode 14: Generation sober: Why Gen Z is breaking up with alcohol from 2019-09-10T01:06:23
They hate hangovers; they'd rather hit the gym than go to the pub; they choose quality over quantity. Sometimes they drink alcohol; sometimes they don't. Ladies and gentlemen, meet 'the sober gener...
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Episode 13: Battle of the foodies: What's the next untapped cuisine? from 2019-09-02T23:24:34
Disclaimer: This episode will make you hungry! Today on Little Conversation, Mintel food analysts from the US, UK and Brazil discuss cuisines that are currently unexplored in their regions and dete...
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Episode 12: Predicting the future of (fake) news from 2019-08-26T23:28:18
TV may still be the main news provider for consumers across the world, but issues of trust and credibility are undermining the institutional role of traditional media outlets. As cynical and critic...
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Episode 11: Veganism: the good, the bad and the ugly from 2019-08-19T22:45:46
Veganism has taken the world by storm. We've watched the trend explode in front of our eyes and don't expect it to end anytime soon. In this episode, Mintel experts discuss how veganism has changed...
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Episode 10: #FollowMe: The unstoppable rise of influencers from 2019-08-12T21:06:35
From the clothes we buy to the politicians we vote for, our opinions, decisions and tastes are constantly being influenced. With the help of social media, people have made a career from their abili...
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Episode 9: Defining 'clean': Why is clean living so popular? from 2019-08-06T00:55:50
In this episode, we look at the 'clean' movement in Beauty, Food & Drink and Household. Clean living is about what you put in and on your body. Interest in natural ingredients is based on the idea ...
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Episode9: Defining 'clean': Why is clean living so popular? from 2019-08-06T00:55:50
In this episode, we look at the 'clean' movement in Beauty, Food & Drink and Household. Clean living is about what you put in and on your body. Interest in natural ingredients is based on the idea ...
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Episode 8: Work-life balance: A pipe dream for Millennials? from 2019-07-30T02:13:41
While finding a healthy work-life balance often looks like an impossible feat, it seems to be even harder for Millennials. This is the 'work hard, play hard' generation that can do it all: get prom...
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Episode 7: Navigating Facebook advertising in 2019 from 2019-07-22T22:00:24
It may be losing its grip on young people, but Facebook remains, by far, the most influencial social media platform on the planet. In 2018, US companies allocated around 22% of their advertising bu...
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Episode 6: No panic: What Brexit really means for consumer from 2019-07-15T20:00:04
In today's episode, we drop the B-word! What does Brexit really mean for consumers? How is today's culture of individualism affecting the way people think about the economy? And why on earth is con...
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Episode 5: In time for Prime: Amazon Prime Day 2019 from 2019-07-10T22:45:28
A bonus episode of Little Conversation just in time for the shopping event of the year: Amazon Prime Day! Spanning over two days (15-16 July), next week's Prime celebration seems to be bigger and b...
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Episode 4: Diversity matters: A case for inclusivity in business from 2019-07-08T16:14:23
As inclusion consultant Vern? Myers famously said, "diversity is being invited to the party, inclusion is being asked to dance". In this episode, we explore diversity. Brands have a responsibility ...
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Episode 3: Innovation battle: Our favourite food and drink products launched in 2018 from 2019-06-26T16:23:04
What do two product innovation experts with 30 years of experience think about chickpea beer and probiotic ice cream? In this episode, we asked our global food and drink analysts to pick their favo...
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Episode 2: Life doesn't stop at 60: How to target ageing consumers from 2019-06-26T16:22:26
Today, older consumers are more active, fun and open-minded than ever. Then why are they still being neglected by marketers? Issues of inclusivity, diversity and mental health are relevant througho...
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Episode 1: is food gendered? The slow death of gender-based marketing from 2019-06-17T15:48:22
In an era of gender-neutral language, politics and social interaction, is it time to reconsider gender-focused food and drink products? Whether it's age, race or gender, people are tired of being t...
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