Cycling Through Time With Wheel&Sprocket - a podcast by Colliers International

From memorable advertisements and marketing, to best-in-class customer service and selection, Wheel & Sprocket is Wisconsin’s most iconic bicycle shop. This week we sit down with is Noel Kegel as he gives an inside look at this larger than life brand. Noel’s father Chris was hired as a bicycle mechanic two weeks after their opening in 1973, and over the course of the next 16 years, worked his way up to sole owner and president. Fast forward to today, Wheel & Sprocket operates 9 locations throughout Wisconsin & Northern Illinois, and Noel, along with his sister Amelia, are the co-owners of this second-generation family company. Tune in as Noel shares the history of Wheel & Sprocket, explains the recent national bike shortage, and gives a look into their new Bay View headquarters. 

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