Dan Hill/Ann Ness- Liars Beware: Gauging True Emotional Buy-in - a podcast by TimeScape Productions

Emotional Decision Making

"I think the big lie in business is that it's all rational. No, we really go on gut instinct."

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What does the customer really think?  Read their face.  Dan Hill of Sensory Logic and Ann Ness of Cargill tell how Sensory Logic helped Cargill sharpen its TV advertising as part of its brand repositioning strategy.  Breakthroughs in brain science show that even in B2B situations, people are primarily emotional decision makers.  Lear more about how to connect on this crucial, differentiating level.
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