Dan Titcomb-Ethnographics-11:00 AM - a podcast by TimeScape Productions
from 2005-09-10T18:38:58
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Immersing Yourself In Your Customer's World |
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Dan Titcomb of Pulse Innovation borrows the tools of anthropology to do marketing work. He gets inside the customer's head using ethnographic research -- total immersion in the customer's world. Dan tells us how that can lead to great products and great customer experiences.
Dan speaks at 11 A.M. on November 3, 2005 at the MN-AMA Fall Conference.
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Further episodes of MN AMA Get In The Game Podcast
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